Publicité

Types de publicités

Sponsored Content

Touchez et engagez une audience professionnelle sur le fil LinkedIn.

Sponsored Messaging

Touchez vos prospects dans l’espace idéal pour des conversations professionnelles.

Dynamic Ads

Atteignez vos prospects avec des publicités automatiquement personnalisées.

Text Ads

Formats publicitaires en libre-service pour créer une campagne en quelques minutes.

Voir tous les types de publicités

Fonctionnalités

Booster

Une méthode simple pour amplifier la portée de votre meilleur contenu et atteindre de nouvelles audiences.

Ciblage

Touchez l’audience pertinente.

Suivi des conversions

Mesurez le véritable impact de vos publicités sur LinkedIn.

Insight Tag

Suivez les conversions et optimisez vos campagnes automatiquement.

Rapports et analyses

Mesurez le ROI de vos publicités sur LinkedIn.

LinkedIn Audience Network

Touchez des millions de professionnels sur notre réseau d’éditeurs.

Ressources de conseils en publicités

Plus

Notre audience

Touchez les acheteurs avec un pouvoir de décision.

Prix

Découvrez le coût de la publicité sur LinkedIn.

Publicité basée sur les objectifs

Création de campagnes simplifiée, en fonction de vos objectifs.

Génération de leads

Qui dit prospects qualifiés dit d’abord audience de qualité.

Partenaires

Des solutions pour promouvoir votre entreprise sur LinkedIn.

Marketing pour les startups

Découvrez comment booster la croissance de votre startup grâce à LinkedIn.

Se connecter à Campaign Manager

Pages LinkedIn

Ressources

Témoignages client

S’identifier

Audience Insights

Discover, manage, and activate your audiences

Get started

What you can do with Audience Insights

Understand your audience better

Gain valuable audience insights into your matched or saved audiences — like job titles, company names and industries — prior to campaign launch using the most accurate professional data, only available on LinkedIn.

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Create tailored content

Learn which topics and interests resonate with different audiences to customize content along their buyer journey.

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Reach your ideal prospects

Use what you learn to adjust and reach audiences who are most likely to become qualified leads and customers

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How to get started with Audience Insights

Create audiences to gain insights

Audience Insights is available through Campaign Manager for any matched or saved audience, even ones that aren’t used in a live campaign or still building from scratch. Follow these steps to create a matched or saved audience.

Screenshot of the Audiences UI using the LinkedIn Campaign Manager.

Explore your insights

Once your audience is created, access your insights by clicking on plan, then audiences, choose matched or saved. For matched, select the desired audience and click on insights. For saved, click on the audience name.


Explore five audience categories, like content or company, to learn the professional demographic data on who your audiences are and discover new audiences that you didn’t know existed.

Screenshot of the Summary UI using the LinkedIn Campaign Manager.

Apply audience insights to your audience strategy and easily implement

Using what you learned, like high-indexing skills, refine your audience using the edit option to reach a group that matters most for your business. From there, easily activate your audience into a new campaign within the same view by selecting the create campaign option.


Create tailored ads based on general or product interest to the people you want to engage and target the specific audience segment for each ad.


Once launched, your campaign professional demographics will help you measure impact, so you can keep learning.

Screenshot of the Members UI using the LinkedIn Campaign Manager.
Discover more about your audience with Audience Insights