| Hire
Customer Stories Home > Bolton
From Fragmented to Unified: How Bolton reimagined its employer brand with LinkedIn
The results delivered
65% of influenced hires
Over 200 hires via LinkedIn in the past year, with 65% of influenced hires viewing the Life Page before joining.
Key engagement driver
The Life Page became a key engagement driver, attracting over 9,000 of the 77,000 new followers in the past year and inspiring employees to actively participate in LinkedIn discussions while embracing the company’s unified brand.
102% follower increase
A 102% increase in followers was attributed to the migration and consolidation process.
challenges
Building a unified employer brand across a complex global business
Despite its scale and strong portfolio, Bolton’s employer brand was fragmented and difficult for candidates to navigate. Multiple business units and sub-companies managed separate LinkedIn presences, external communication was limited, and the company’s understated culture meant Bolton was rarely seen as one cohesive organisation. This made it harder to attract the right talent, build awareness and create a clear, compelling candidate journey.
- Create a more unified and visible employer brand
- Help candidates see Bolton as one global organisation
- Improve talent attraction and support hiring across markets
How LinkedIn helped
A centralised employer branding strategy powered by Career Pages and Life Pages
Partnering with LinkedIn, Bolton created a more structured employer branding approach. A central Career Page unified its story, while nine Life Pages showcased its heritage, ambition and diverse portfolio. Employee advocacy training helped bring the brand to life, aligning teams, reducing fragmentation and strengthening Bolton’s visibility and credibility.
LinkedIn is not just a recruitment platform, it’s a strategic tool to showcase your culture, amplify your employer branding strategy and make everything you say as a company more credible.”
Senior Corporate Communications Manager at Bolton
Bolton is a family-owned multinational behind more than 60 quality brands loved by families across generations. With entrepreneurship at its core and 75 years of heritage, the business empowers people to think differently, seize opportunities and shape the future, while creating sustainable value and a workplace where everyone can flourish.
Industry
Manufacturing
No. of Employees
10,000+ employees
Headquarters
Milan, Italy