Chief revenue officer (CRO) job description

Your guide to finding and hiring the right person for your organization

Beige lines with three circles (middle in green; outside two in white) indicating which level this page is at.

Job description

What does a chief revenue officer do?

As the title implies, a chief revenue officer (CRO) is the person in charge of a company’s revenue streams. Both sales and marketing play a big role in driving a company’s growth. The chief revenue officer’s responsibilities include ensuring that sales and marketing communicate well, share information, and collaborate in content creation, to hit key targets, and convert leads. The CRO has ultimate accountability in aligning all revenue-generating departments and building strategic partnerships, to help drive a company’s profitability and success.

To help you hire the ideal professional for this key role, start with a solid job description. You can use the template below and tailor it to your individual needs.

How to write a chief revenue officer job description

Attracting an exceptional chief revenue officer (CRO) begins with writing a standout job description. Your post should clearly convey the expectations for the role and include relevant information about your company and the impact the CRO will have on business. Infuse the post with your company’s personality, but be sure the wording is succinct so that the best-qualified candidates remain intrigued. Remember that many people search for jobs using mobile devices, so it’s important to make every word count.

Chief revenue officer job description template

This sample job post will introduce your organization’s culture and values, while helping potential candidates understand how they’ll contribute from Day 1.

Sample chief revenue officer job description

At [Company X], we count on the executive team to solve complex business problems with creativity and passion, always ready to learn something new. We’re seeking an experienced chief revenue officer (CRO) to join us in this mission, with a focus on strategic planning, product development, marketing, branding, and partnerships. Together with other members of the executive team, the CRO will execute on the corporate strategic plan — focusing on the expansion of customer segments and business partnerships — and ultimately strengthen operations. The CRO will also be instrumental in creating a strategic plan for boosting revenue streams.

Objectives of this role

Partner with senior leadership to execute the current corporate strategic plan and develop additional plans
Ensure performance, strategy, and alignment of the company’s revenue-generating departments
Manage the global sales team to drive business growth across all customer segments, and share responsibility with the marketing department for improving strategy and customer experience
Help maximize reach and efficiency by adding new, scalable partners in a strategic way
Build and foster creative teams that are committed to our culture of innovation
Monitor the revenue pipeline and leads, adjusting as necessary for sustainable growth

Responsibilities

Monitor the marketplace and analyze opportunities, providing competitive strategies and tactics
Remain well-connected with customers to ensure that their needs are being factored into the product development and enhancement cycles
Collaborate with the finance, product management, and marketing teams on messaging, pricing strategies, and business models for achieving revenue goals
Identify and resolve issues across the marketing, sales, and account management teams
Participate in contract negotiations

Required skills and qualifications

Ten or more years in diverse leadership roles, driving and implementing revenue growth
Proven track record of growing revenue through new-product development, marketing, branding, and partnerships
Significant experience in general management and P&L supervision
Ability to craft and execute a business strategy effectively
Experience in making decisions based on business metrics
Inspirational leadership style and hands-on approach

Preferred skills and qualifications

Strong technical experience with Salesforce and other business productivity tools
Master’s degree (or equivalent experience) in business administration or related field