Hiring digital marketing managers

SEO is a top priority for digital marketing professionals: it determines the results customers see first, and often the brand they choose. Candidates who are familiar with popular SEO tools and tactics, as well as the corresponding data analytics process, will be better able to drive website engagement.

Digital marketing managers help drive and oversee marketing strategies and campaigns. The best candidates are equipped with a thorough understanding of the brand, ensuring its unique voice shines through all content and marketing materials. They should be ready to optimize content and help new hires uphold the company’s desired image.

Digital marketing managers harness a variety of tools to drive email campaign performance. Your candidate may mention engagement and analysis tools, design software, or customer relationship management (CRM) platforms. Strong candidates should be able to develop a plan that follows industry best practices and accounts for unique audience characteristics.

Digital marketing managers should be driven and creative. Oftentimes, they will have to devise solutions to problems that have long affected a company. Your candidate’s response will provide insight into their ability to tackle critical challenges, whether they concern marketing strategy, client communications, or internal culture.

The best digital marketing managers view challenges as learning opportunities instead of roadblocks. How a candidate answers this question will provide insight into their work ethic, teamwork and leadership skills, and ability to work effectively under pressure. Their response may also demonstrate how they give and respond to feedback.

Digital marketing managers are often tasked with implementing new technology and workflows. However, team members comfortable with existing practices may be resistant to major change. A strong candidate will be able to motivate their team by developing an organized onboarding plan, as well as laying out the advantages the new approach may offer.

Some marketing efforts require a more demanding decision-making process. Strong candidates should be able to work effectively with other team members to develop and implement solutions that incorporate the best aspects of every potential option. How a candidate answers this question will provide insight into their problem-solving and teamwork skills.

Digital marketing managers often act as liaisons between the marketing team and clients. A strong candidate will be able to use the same skills they use to solve marketing problems to communicate productively with those outside of the marketing fold, ensuring everyone is on the same page. By doing so, they can cultivate stronger client relationships.

Marketing is a team effort. Because many projects require multitasking, motivation is especially important: an employee who wears multiple hats needs a clear goal to stay on track. A strong candidate isn’t just motivated themselves: they also bring out that motivation in others, making sure the entire team stays focused.