Digital marketing manager job description

Your guide to finding and hiring the right person for your organization

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Job description

How to write a digital marketing manager job description

The success of any organization is closely tied to the strength of its management team, so you need a strong digital marketing manager. To attract a qualified candidate, use your digital marketing manager job description to introduce potential hires to your culture and values. Stick to simple, direct language to tell candidates how they’ll contribute to your organization’s long-term success.

Keep your lists of duties, responsibilities, and qualifications brief. Each list should be no more than six bullet points, with each point accurately reflecting the expectations of the position.

Digital marketing manager job description template

This sample job post will introduce your organization’s culture and values, while helping potential candidates understand how they’ll contribute from Day 1.

Sample digital marketing manager job description

Are you innovative and passionate about current trends and creating digital marketing campaigns? [Company X] is looking to hire a digital marketing manager to support the marketing team in effectively promoting its message across all digital channels. On a daily basis, they will manage [Company X]’s social media, including Facebook, Twitter, and Instagram, and create email blast campaigns to target key customers. They will also delegate responsibilities to copywriters, content creators, and other members of the marketing team, and stay up to date on the latest social media trends.

Objectives of this role

Plan, execute, and manage all digital marketing for [Company X], including SEO, SEM, email marketing, and social media
Establish and execute a digital marketing strategy to distribute content
Work with and manage a team of writers, marketers, and other stakeholders to maintain [Company X]’s digital presence
Maintain consistent brand messaging across all social channels
Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
Create and maintain an editorial calendar to deliver targeted content

Responsibilities

Create and manage content for [Company X]’s social media, emails, and other forms of digital communication
Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
Develop and monitor campaign budgets
Stay up to date on the latest social media trends, and implement them in [Company X]’s marketing campaigns

Skills and qualifications

Social media savvy, with a passion for staying on top of trends
Strong sense of creativity, imagination, and innovation
Excellent interpersonal skills, with the ability to collaborate with other departments
In-depth knowledge of various social media platforms and best practices
Ability to analyze consumer metrics, reports, and trends
Strong project management and managerial skills