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Hiring business development managers
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Top hard skills interview questions for hiring marketing coordinators
How much experience have you had either preparing or analyzing marketing analytics?
Why this matters:
It’s important for marketing coordinators to be able to monitor and decipher data. The candidate should have familiarity with recognizing data trends and analyzing charts and graphs. The candidate should feel comfortable with reporting data to company leadership.
What to listen for:
- Familiarity with relevant reporting programs, such as Google Analytics
- The ability to analyze data
- Evidence of strong writing and reporting skills
How would you improve communication across the departments you rely on for marketing insights?
Why this matters:
Marketing coordinators often need to gain insights from upper management, functional departments, and other stakeholders. The answer to this question will reveal how astute they are in tapping those stakeholders, chasing down necessary information, coordinating reviews and revisions, and other coordination-related tasks.
What to listen for:
- Strong interpersonal skills
- Strategic communication skills
- Persistent follow-up
What experience do you have using relevant software, such as an inbound marketing platform, email marketing service, or e-commerce platform?
Why this matters:
The technology that marketing coordinators use will differ by company, but it’s important for the candidate to be familiar with types of software relevant to the role. Examples include web-based email marketing services such as Mailchimp or Salesforce, content management systems (CMS) such as WordPress or Drupal, and e-commerce platforms such as Shopify or Squarespace.
What to listen for:
- Knowledge of relevant programs and software
- Technical savvy
- The ability to learn quickly
Top behavioral interview questions for hiring marketing coordinators
Tell me about a time you felt overwhelmed by multiple deadlines or a heavy workload. What did you do?
Why this matters:
Between supporting marketing strategies and communicating among teams, marketing coordinators often have busy schedules with short deadlines to meet. The answer to this question will shed light on how the candidate works under pressure — and the strategies they put in place to perform under stress with grace and ease.
What to listen for:
- Good time managements skills
- The ability to be productive under pressure
- The ability to switch gears when necessary
Tell me about a time you had to coordinate a difficult assignment or campaign. How did it turn out?
Why this matters:
From dividing up tasks to nominating people for certain positions, delegating is a big part of a marketing coordinator’s role. This involves working with many different personalities and taking a leadership role on assignments or campaigns. Here, try to get a sense of what the candidate considers to be a difficult task, and how they deal with challenges at work.
What to listen for:
- A positive attitude when talking about challenges
- The ability to coordinate a team
- Skilled at selecting the right people for roles
Describe a time you disagreed with a coworker about a particular marketing strategy or campaign idea. How did you approach the situation?
Why this matters:
Marketing involves a good deal of experimentation, which can sometimes lead to teammates not agreeing on approaches, conclusions, and other things. This question will help you determine how the candidate deals with professional disagreements, and how they evaluate conflicting opinions and ideas.
What to listen for:
- Good emotional intelligence (EQ)
- Self-awareness and respect when disagreeing
- A team-oriented mindset
Top soft skills interview questions for hiring marketing coordinators
Which do you prefer: creating a report or giving a presentation to explain marketing results? Why?
Why this matters:
Evaluating and delivering marketing results can be significant parts of a marketing coordinator’s job. The answer to this question will provide insight into which aspect of the task the candidate prefers. It’s important for them to feel comfortable speaking in front of a group of people as well as creating detailed reports, even if they have a preference for one method.
What to listen for:
- Confidence in performing detailed analyses
- Confidence in speaking and presenting internally
- The ability to clearly explain how they reached a conclusion from collected data
How do you stay up to date on new marketing tools and trends?
Why this matters:
The answer to this question will show how proactive the candidate is about following trends in their field. Technology and marketing go hand in hand, so it’s important for a marketing director to stay informed about the latest tools in order to be successful. The candidate’s answer will also give you insight into how they learn.
What to listen for:
- Examples of different resources they use to stay up to date
- The desire to enhance their work through continued learning
- A willingness to share information and resources with colleagues
What improvements could we make in our marketing strategy, given all you know about us so far?
Why this matters:
The answer to this question will give insight into how well the candidate has researched your company. Here, you’re looking for the candidate to provide their perspective on ways in which your marketing strategy can be improved, and how they would go about improving it.
What to listen for:
- Prior research into your existing marketing strategies
- Understanding of effective solutions to market challenges
- Creativity
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