Hiring marketing coordinators

Your guide to finding and hiring the right person for your organization

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Job description

How to write a marketing coordinator job description

To find the right marketing coordinator for your company, you need an effective job description. Make sure it conveys a thorough understanding of what the position entails. What are the marketing coordinator’s main responsibilities? What qualifications will best serve them in the role? Choose the most important credentials and add some background information about your company. This will help you craft a brief yet compelling job post that attracts the highest-quality candidates.

Marketing coordinator job description template

This sample job post will introduce your organization’s culture and values, while helping potential candidates understand how they’ll contribute from Day 1.

Sample marketing coordinator job description

At [Company X], much of our success can be attributed to the strength of our marketing division. To build on the momentum, we’re searching for a highly qualified marketing coordinator who can contribute to existing programs while assisting with development of new initiatives aligned with company and client goals. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.

Objectives of this role

Assist in developing and implementing the company’s brand strategy
Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
Prepare marketing activity reports and metrics for program success
Compile market research, forecasts, competitor analyses, campaign results, and consumer trends
Support the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and intranets
Build knowledge and education regularly through workshops, research, and seminars, and share best practices and local marketing tactics with team members

Responsibilities

Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
Support the marketing director in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion
Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership

Required skills and qualifications

Experience in marketing coordination or similar role
Knowledge of traditional and digital marketing, content marketing, and social media marketing
Experience using data analytics software for research
Excellent communication and presentation skills

Preferred skills and qualifications

Bachelor’s degree (or equivalent) in marketing, advertising, or communications
Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
Working knowledge of HTML and design and email software
Experience in budgeting and forecasting