Social media manager job description

Your guide to finding and hiring the right person for your organization

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Job description

How to write a social media manager job description

The success of any organization is closely tied to the strength of its management team, so you need a strong social media manager. To attract a qualified candidate, use your social media manager job description to introduce potential hires to your culture and values. Stick to simple, direct language to tell candidates how they’ll contribute to your organization’s long-term success.

Keep your lists of duties, responsibilities, and qualifications brief. Each list should be no more than six bullet points, with each point accurately reflecting the expectations of the position.

Social media manager job description template

This sample job post will introduce your organization’s culture and values, while helping potential candidates understand how they’ll contribute from Day 1.

Sample social media manager job description

[Company X] is eager to connect with new audiences and engage our existing base through compelling social media initiatives. We’re seeking a social media manager to help us expand our digital footprint and oversee our social communications efforts. They will develop and implement informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity. In doing so, the social media manager will maximize customer engagement with [Company X]’s goods and services, thereby helping us to accomplish our goals year over year.

Objectives of this role

Increase engagement for existing audiences with high-quality social initiatives
Acquire new followers by filling gaps in our marketing content output
Align our brand with new and emerging trends
Improve ROI through more consistently on-target messaging
Identify new channels to embed our brand that align our marketing direction
Glean insights from social data using monitoring tools

Responsibilities

Use social media tools to craft and release content to our social channels
Develop social media campaigns in collaboration with the marketing team
Become an extension of the company’s brand to connect with existing customers, and acquire new ones
Analyze the company’s social strategy to make frequent improvement suggestions
Stay up to date with new and emerging trends to help keep [Company X]’s social media presence consistently relevant
Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations

Skills and qualifications

Significant management and leadership experience
Extensive knowledge of a variety of current social media platforms
Excellent problem-solving techniques
Strong multitasking capabilities under pressure
Clear, confident communication abilities
Effective time-management skills

Preferred qualifications

Significant experience leading a brand’s social media initiatives
Keen understanding of how to craft effective social media strategies
Strong familiarity with computers, email clients, and project management software
Experience with social media tools
Capable with database query languages such as SQL
Large social media following