Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Connected TV Ads

Target professionals and other B2B audiences through the streaming content they love, in an immersive large-screen environment.

Create CTV Ads

Illustration representing connected TV ads

What you can do with Connected TV Ads

Engage audiences that matter most

Leverage LinkedIn’s first-party data to reach your target audience with less wasted impressions

Reach professionals at scale across high-quality publishers and platforms

Streamline your buying and focus on reaching and engaging your audience in a captive setting across trusted publishers and platforms.

Reach your ideal prospects

Understand how your ads are performing and who is engaging, then retarget your video viewers to drive measurable results at any stage in the funnel.

An icon of a comment bubble with a video player inside.

How to get started with Connected TV Ads

1. Create your campaign

Create a Connected TV ad campaign to drive brand awareness with professional B2B audiences across a network of high-quality publishers in an immersive large-screen format.

Leveraging LinkedIn’s first-party professional data, reach your audience with efficiency and accuracy while they stream content they love.

Learn how to set up CTV Ads

Image representing creating your campaign

2. Uphold your brand safety standards

During campaign set up, you can exclude categories of publishers to make sure your message is customized for each campaign and in alignment with your brand safety standards. Categories are based on Interactive Advertising Bureau (IAB) definitions.

Learn more about content controls

3. Prove your Connected TV Ads' ROI

Get detailed LinkedIn Connected TV ad metrics like impressions, eCPMs, and view completion rates. Understand your audience and what they respond to with professional demographics.

Learn about reporting

Image representing proving connected TV ad ROI

Work with partner solutions to create and measure your CTV Ads campaigns

Elena Salazar

Palo Alto Networks

We love running campaigns on LinkedIn because of the compounding effects of our efforts. Users exposed to our highest-level brand campaigns on LinkedIn have a significantly higher CTR and lead form completion rate when exposed to one of our solution campaigns within 7 days than cold audiences.

Stephen Root

Vice President,
Brand & Integrated Campaigns
Freshworks Inc

Users exposed to our highest-level brand campaigns on LinkedIn have a significantly higher CTR and lead form completion rate when exposed to one of our solution campaigns within 7 days than cold audiences. We love running campaigns on LinkedIn because of the compounding effects of our efforts. Users exposed to our highest-level brand campaigns on LinkedIn have a significantly higher CTR and lead form completion rate when exposed to one of our solution campaigns within 7 days than cold audiences.