Scopri LinkedIn Ads

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Crea le tue campagne

Pagine LinkedIn

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illustration of the functionality of LinkedIn Conversation Ads on a mobile device.

LinkedIn Conversation Ads

Start quality conversations with professionals through a choose-your-own-path experience.

Create Ad

What you can do with Conversation Ads

Deepen engagement with your audience

With member initiated conversations, you can

reach professionals at the right time, when

they’re ready to engage. Use multiple call-to-

action buttons so prospects can access the

content and offers they want, such as a

whitepaper or event page, all in one ad.

Illustrated icon of a hand interacting with a webpage.

Turn Conversation Ads into quality conversions

Drive higher quality leads more quickly into

your pipeline by asking qualifying questions

and including Lead Gen Forms for instant,

easy lead collection.

Illustrated icon of two people using chat messaging.

Better understand your audience's intentions

Gain deeper insights about your target

audience with detailed click reporting

showing how many people are interacting

with your LinkedIn Conversation Ads and

offers and how engaged they are in the

conversation.

Illustrated icon of a magnifying glass highlighting a user

Conversation Ad success stories

How to get started with Conversation Ads

Choose your campaign objective

Different marketing goals require different types of conversations. With Conversation Ads, you can achieve multiple marketing objectives by setting up an interactive experience that feels personal to your audience.


Customize your campaign to drive brand consideration, drive traffic to your landing pages, and generate high-quality sales leads.

Learn more
Image of a desktop user interface highlighting objectives.

Create conversations that speak to your objective

Start conversations with a professional audience directly in LinkedIn Messaging to drive engagement in a more personal way.


To drive brand consideration, try sharing a customer success story or offering a product showcase.

To generate leads, create a conversation that invites prospects to an event or drive webinar sign-ups. You could also promote content offers or schedule product demos. Get started with these templates.

Create ad

Gain new, valuable insights about your prospects and customers

View your campaign performance directly in Campaign Manager. Get insights into how your conversation is performing with detailed click reporting. Use demographic reporting to optimize targeting so you drive demand with the right audience.

Learn more
Image of the desktop user interface highlighting selected insights.

Drive engaging interactions with your audience through LinkedIn's Conversation Ads

Create ad
Two women discuss something over a laptop in an informal office setting.