Scopri LinkedIn Ads

How to get started

First, build your company's brand and build trust with your community.

Second, create your first ad campaign on LinkedIn's ad platform.

Ad formats

Reach and engage a professional audience in the LinkedIn feed.

Engage your prospects where professional conversations happen.

Engage prospects with ads automatically personalized to them.

Self-service ad formats to create campaigns in minutes.

Learn More

Discover how much it costs to advertise on LinkedIn.

Reach the people who matter most to your business.

Qualified leads come from a quality audience on LinkedIn.

An easy way to reach new audiences by amplifying your best content.

Measure the true impact of your LinkedIn ads.

Measure the ROI of your LinkedIn ads.

Choose your LinkedIn ad format based on your objective and customer journey.

Success Hub: Customer Stories

Check out how LinkedIn helped global brands achieve their marketing goals.


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Marketing and advertising case studies from LinkedIn customers

7Speaking applies the lessons of smarter lead generation on LinkedIn

 

 

 

 

 

 

 

 

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7speaking

360Suite makes Event Ads its lead generation linchpin

 

 

 

 

 

 

 

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ACCIONA shows investors and influencers a different way of doing business

 

 

 

 

 

 

 

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Targeted video campaign encourages business travellers to explore Abu Dhabi

 

 

 

 

 

 

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Adobe exceeds expectations for digital event registrations with LinkedIn

 

 

 

 

 

 

 

 

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Adobe

Collaboration across marketing and sales on LinkedIn helps Adobe deliver consistent, relevant experiences throughout their customer’s journey.

 

 

 

 

 

 

 

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ADP increases engagement and viral reach with LinkedIn Company Pages.

 

 

 

 

 

 

 

 

 

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Agos is a leading consumer lending company in Italy. Operating on a B2C and B2B2C model, it offers financial solutions to consumers through a wide network of branches and partner companies.

 

 

 

 

 

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Aha!'s Joon Shin shares how his company has built trust by sharing useful content.

 

 

 

 

 

 

 

 

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Targeted distribution of thought-leadership content in Arabic has helped a diversified technology business transform.

 

 

 

 

 

 

 

 

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American International Group changed its brand perception and raised awareness of its products by using Sponsored Content, InMail and Display to share interesting, topical content in bite-sized portions.

 

 

 

 

 

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Alaan, a fast-growing corporate card and spend management platform, leveraged LinkedIn Ads and Factors.ai’s Conversions API integration to gain greater insight into their campaign performance and prove ROI resulting in a 56% reduction in Cost Per Lead.

 

 

 

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How Alida scaled their digital programmes to support account-based marketing strategies: driving 122% more conversions using LinkedIn Sponsored Content and Lead Gen Forms

 

 

 

 

 

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The AICPA LinkedIn Group drives 40% growth in membership.

 

 

 

 

 

 

 

 

 

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How Autodesk used Retargeting and Conversation Ads to supercharge their ABM campaign and reach new buyers

 

 

 

 

 

 

 

 

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Autodesk

Uncovering Engaged Audiences for Audi USA

 

 

 

 

 

 

 

 

 

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Amplifying reach and conversions while prioritising brand safety and trust with LinkedIn Audience Network

 

 

 

 

 

 

 

 

 

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Apparent

ASE Group turns to digital with LinkedIn to drive global brand outreach

 

 

 

 

 

 

 

 

 

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ASE logo

AMFI leveraged LinkedIn's insight-backed audience strategy to generate high engagement from the audience they truly cared about.

 

 

 

 

 

 

 

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AMFI

AstraZeneca marketers used LinkedIn to run a branded Sponsored Messaging campaign, providing the highest click-through rate the product has seen on any social media platform.

 

 

 

 

 

 

 

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AstraZeneca

Atlassian proves 3.6x ROAS using LinkedIn Advanced Insights, powered by LiveRamp's clean room technology

 

 

 

 

 

 

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Atlassian

How Atlassian partnered with LinkedIn on Measurement Strategies to drive 3.6x return on ad spend

 

 

 

 

 

 

 

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Logo of Atlassian

Automation Anywhere extends massive awareness to new products with LinkedIn Live

 

 

 

 

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How marketing automation company, Autopilot, earned 500+ quality leads in 3 months.

 

 

 

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Audi super-charges awareness for the e-tron and carbon neutral driving

 

 

 

 

 

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Audi MENA builds a smarter lead generation engine on LinkedIn

 

 

 

 

 

 

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For every dollar AvePoint spent with LinkedIn, they saw a five to eight dollar return. Discover how they did it by reading their full story.

 

 

 

 

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Supermetrics’ data integration with LinkedIn boosts Atomic 212’s productivity by 30%

 

 

 

 

 

 

 

 

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How BambooHR increased cost-per-lead efficiency by 40%

 

 

 

 

 

 

 

 

 

 

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How BambooHR increased cost-per-lead efficiency by 40%

 

 

 

 

 

 

 

 

 

 

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Discover how Bayer validates data quality to refine targeting, cut costs, and boost engagement with HCPs.

 

 

 

 

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Logo of Bayer

Bendigo Bank puts best practice into practice and drives SMB growth opportunities

 

 

 

 

 

 

 

 

 

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Bendingo Bank

Beroe Inc. leverages LinkedIn to launch the world's first on-demand procurement intelligence platform

 

 

 

 

 

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Inspiring expat entrepreneurs to plan a future in Berlin

 

 

 

 

 

 

 

 

 

 

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Inspiring expat entrepreneurs to plan a future in Berlin

 

 

 

 

 

 

 

 

 

 

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Bizible uses LinkedIn’s Marketing API to accurately report ROI data to their B2B marketing clients, helping them optimize ad spend and save time.

 

 

 

 

 

 

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Bendingo Bank

Blackbaud engages key decision makers on LinkedIn with RollWorks’ ABM Solution

 

 

 

 

 

 

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Gain audience targeting and content insights in this case study about how BlackRock nurtured a niche alternative investments audience from awareness to conversion.

 

 

 

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BlackLine drives webinar resgistrations with Sponsored InMail and increases markerting engagement with Sponsored Content.

 

 

 

 

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Learn how LinkedIn can help you engage with consumers looking to invest. In this case study we highlight how LinkedIn helped one of the world’s largest asset managers gain new deposits totaling 5,454x the cost of the campaign.

 

 

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Learn how BMW converted high-quality leads at 21% lower CPL on LinkedIn.

 

 

 

 

 

 

 

 

 

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BMW Group

Acting on LinkedIn Events delivers impact for BNP Paribas

 

 

 

 

 

 

 

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How BNP Paribas set the finance agenda on LinkedIn.

 

 

 

 

 

 

 

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Capgemini Leverages LinkedIn Connected TV for Precise B2B Targeting and Brand Amplification

 

 

 

 

 

 

 

 

 

 

 

 

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Find out how BNY Mellon Wealth Management used LinkedIn targeting tools to reach a niche audience of ultra-high-net-worth individuals and curated content to engage them.

 

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BNY Mellon Wealth Management

Bristol Myers Squibb launched a Thought Leader Ad video with a key opinion leader to drive authentic awareness and deliver standout results for COBENFY.

 

 

 

 

 

 

 

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CA Technologies uses Dynamic Ads to deliver higher quality leads at a lower cost.

 

 

 

 

 

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CA Technologies Executes Exemplary Content Strategy on LinkedIn

 

 

 

 

 

 

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How LinkedIn Insights illuminated content strategy for Caverion Germany

 

 

 

 

 

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CBRE uses Sponsored InMail to deliver personalized content to a new, active audience, and increase engagement and conversions.

 

 

 

 

 

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Callaway Golf raises brand awareness with “Hit the Links” campaign on LinkedIn.

 

 

 

 

 

 

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Learn how Cenareo generated over 500 leads in just one month with a brand to demand strategy.

 

 

 

 

 

 

 

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Learn how Census used LinkedIn to get in front of their niche audience and achieve unprecedented results.

 

 

 

 

 

 

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The Center for Creative Leadership uses LinkedIn Events to build brand value and learn more about its audience

 

 

 

 

 

 

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Celosphere Live: where superfluid meets event strategy    

 

 

 

 

 

 

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Celosphere sequel goes bigger and better with LinkedIn Events

 

 

 

 

 

 

 

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Charles Sturt University earns 56% reduction in cost-per-start of application

 

 

 

 

 

 

 

 

 

Find out how

CSU

Chase raised awareness of its Mission Main Street Grants program to small business owners by leveraging a multi-product strategy of Sponsored Content, Onsite Display, Network Display, blog post published on LinkedIn and an email that reached nearly one million small business owners within LinkedIn’s network.

 

 

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A specific, targeted approach drives down CPLs by 42% for global software and solution-based start-up, Circle In

 

 

 

 

 

 

 

 

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Circle In

Cisco Canada Lowers Lead Generation Costs With LinkedIn

 

 

 

 

 

 

 

 

 

 

 

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Cisco connects to needs-driven nurturing with Conversation Ads

 

 

 

 

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A Multi-product Strategy on LinkedIn Helps CleverTap Achieve 3x Engagement

 

 

 

 

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CleverTap

How CloudThat witnessed 287% revenue growth using Integrately for their LinkedIn Lead Gen Campaigns

 

 

 

 

 

 

 

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CloudThat

Colliers APAC increases event attendance by 35% using Hootsuite & LinkedIn

 

 

 

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Colliers

How LinkedIn filled the Comarch business pipeline two years ahead of schedule

 

 

 

 

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ConnectWise uses LinkedIn conversion tracking to optimize performance and drive leads.

 

 

 

 

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A consumer credit card case study on increased awareness, favorability, and conversion for a leading credit card brand through targeted audiences and creative strategy premium.

 

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Cornerstone used Sponsored Content and conversion tracking to drive engagement throughout the funnel and cut cost per lead (CPL).

 

 

 

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Optimized targeting generates high-quality leads for Corporate Visions

 

 

 

 

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Cotton Incorporated embraces LinkedIn carousel ads and drives engagement.

 

 

 

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How CreditStacks drives growth on LinkedIn with outstanding cost efficiency

 

 

 

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Crestbridge boosts its LinkedIn presence by centering on valuable content

 

 

 

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Dassault Systèmes boosts conversion rates with LinkedIn carousel ads.

 

 

 

 

 

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Integrating sales and marketing to fire up the funnel on LinkedIn for Dassault Systemes France

 

 

 

 

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Talking simulation helps decision-makers visualise new ways of working

 

 

 

 

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Investing in ad content personalization maximizes engagement and lead generation

 

 

 

 

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Databricks optimizes ad performance with new Message Ads A/B testing

 

 

 

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Dell displays its star monitors in style on LinkedIn

 

 

 

 

 

 

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One of the “big four” professional services companies, Deloitte has 175 years of experience helping businesses and governments navigate risk, solve complex problems, and reach ambitious goals.

 

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Dentsu Aegis doubles share of voice with LinkedIn Live from Cannes

 

 

 

 

 

 

 

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Detroit Labs reaches their ideal client base with LinkedIn Live and Sponsored Content

 

 

 

 

 

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Design Pickle drives $1.8M in revenue with SMB-focused LinkedIn campaign

 

 

 

 

 

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Design Pickle

DDI proves LinkedIn’s ability to drive leads at a positive ROI.

 

 

 

 

 

 

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360-degree communication and audience segmentation help Dior reach new audiences

 

 

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Dockers® takes to LinkedIn to prove you don’t need a suit

 

 

 

 

 

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Dockers

Domo taps the power of virtual events with more than 12,000 attendees, including on LinkedIn

 

 

 

 

 

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Domo

DP World is the leading provider of worldwide smart end-to-end supply chain logistics, enabling the flow of trade across the globe.

 

 

 

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DP World logo

Duke University achieves unprecedented conversion rates using Sponsored InMail.

 

 

 

 

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Dynatrace Beats Event Registration Goal by 51% Using LinkedIn Ads

 

 

 

 

 

 

 

 

 

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Dynatrace

Eastspring Investments used Dynamic Ads and Sponsored Content to successfully grow its follower base by 20%.

 

 

 

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Investing in LinkedIn targeting transforms ROI for École polytechnique.

 

 

 

 

 

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eCornell Educates and Engages through Balanced Approach on LinkedIn

 

 

 

 

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eDataSource shifts to a CPC model with Sponsored Content and generates 30% more high-quality conversions.

 

 

 

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Going always-on makes a bigger impact for EDHEC

 

 

 

 

 

 

 

 

 

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Eftsure, a FinTech solution based in Australia, achieved outstanding marketing results by integrating LinkedIn Ads with Dreamdata insights.

 

 

 

 

 

 

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Eftsure logo

EHS Insight uses Sponsored Content to generate leads and establish credibility with a new target audience.

 

 

 

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Eka Software employees help drive 233% increase in web traffic

 

 

 

 

 

 

 

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Eka

Discover how Québec's leading natural gas distributor reached a niche audience on LinkedIn with Conversation Ads.

 

 

 

 

 

 

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Energir

Comptant plus de 7 milliards de dollars d’actifs, Énergir est une entreprise québécoise diversifiée du secteur énergétique dont la mission est de répondre de manière de plus en plus durable aux besoins énergétiques de ses quelque 520 000 clients et des communautés qu’elle dessert.

 

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Energir

Eftsure’s full-funnel demand marketing strategy on LinkedIn drives 50% higher ROI.

 

 

 

 

 

 

 

 

 

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Eftsure

entomo drives pipeline growth by layering LinkedIn's precise targeting with intent data integration

 

 

 

 

 

 

 

 

 

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entomo

Message Ads open up conversations with potential students for Esade

 

 

 

 

 

 

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LinkedIn transforms lead generation in a tight timeframe for ESSCA.

 

 

 

 

 

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Learn how the EC brings investment and opportunity together on LinkedIn.

 

 

 

 

 

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Synchronising brand building and lead generation on LinkedIn has transformed ROI for the business software provider

 

 

 

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exact logo

Expensya is a web and mobile solution that automates every stage of the business spend management process for companies regardless of size or sector.

 

 

 

 

 

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Expensya Logo

EY Canada uses LinkedIn Stories to tell its own story about entrepreneurial strength

 

 

 

 

 

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Code Connects: How F5 Ramped up its DevOps Engagement in EMEA

 

 

 

 

 

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Cloud data warehouse start-up Firebolt supercharges MQL-to-SQL conversions by 6X with a brand-to-demand marketing strategy on LinkedIn

 

 

 

 

 

 

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FireEye improves conversions and drives a dramatic decrease in CPL with LinkedIn conversion tracking.

 

 

 

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Flight Centre uses Oracle Eloqua and LinkedIn to boost B2B sales opportunities

 

 

 

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Freshworks supercharges brand reach and fast-tracks growth into the US with LinkedIn’s Connected TV ads

 

 

 

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Freshworks CTV

Freshworks lowers Cost Per Lead by 55% with LinkedIn Conversation Ads

 

 

 

 

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Freshworks CTV

Finkelman Immigration Law Taps the Power of Organic LinkedIn Content for SMBs

 

 

 

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How First Finance Institute is Scoring High by Using LinkedIn to Engage Prospective Learners

 

 

 

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Fivetran leveraged LinkedIn Lead Gen Forms and LinkedIn marketing partner, Metadata, to influence $2.4 million in pipeline.

 

 

 

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Fivetran

Florida International University Online uses LinkedIn to boost enrollment in niche professional programs.

 

 

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Foleon is a content creation platform that makes it easy for anyone to create engaging, interactive content that is 100% on brand, at scale.

 

 

 

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FOLEON logo

Fuji Electric drives significant business results using an integrated full-funnel organic and paid media strategy.

 

 

 

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Gatorade Performance Partner

Learn how Gatorade sustains a thriving sports professional community with LinkedIn targeting and engagement tools

 

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Genesys develops and optimizes its account-based marketing strategy with LinkedIn targeting and thought leadership Sponsored Content, yielding 60% more net new leads.

 

 

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How Genesys Uses ABM to Break Into New Markets and Cut Through the Noise of B2B Technology Marketing with LinkedIn

 

 

 

 

 

 

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Gimmonix drives more conversions with lower CPLs using a focused LinkedIn approach

 

 

 

 

 

 

 

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GitHub (NYSE: MSFT) is the world’s leading platform for software development and version control using Git, a free and open-source software.

 

 

 

 

 

 

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Global Village generates 1800% boost in leads using sponsored content

 

 

 

 

 

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A new concept in networking, built through the power of Sponsored InMail

 

 

 

 

 

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Gong.io Skyrockets its LinkedIn Page Following with a Three-Pronged Approach

 

 

 

 

 

 

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Gorgias is a helpdesk designed for e-commerce stores.

 

 

 

 

 

 

 

 

 

 

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Gorgias logo

Grant Thornton Bharat’s LearninGT boosts lead conversion rate by optimising LinkedIn Ads

 

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Grant Thornton logo

GSK used LinkedIn Thought Leader Ads to spotlight its leaders and drive record-breaking engagement on global health.

 

 

 

 

 

 

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GSK

Explore how GSK and Publicis leveraged LinkedIn to boost brand perception and favorability.

 

 

 

 

 

 

 

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GSK

Hahow for Business reduces sales cycle by 30% with a full-funnel nurture programme on LinkedIn.

 

 

 

 

 

 

 

 

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Hahow for business

Learn how Harness.io reduced friction and increased lead volume with LinkedIn and Zapier.

 

 

 

 

 

 

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Harness

HDFC Life increases average lead validity by 175% on LinkedIn

 

 

 

 

 

 

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HDFC

HEC Paris finds the graduate candidates that count on LinkedIn

 

 

 

 

 

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HEC

HelloGbye uses LinkedIn to connect with high-quality B2C leads in a professional space.

 

 

 

 

 

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Leveraging LinkedIn's Matched Audience and Lookalike Audience features, HPE amplifies reach for 'The CXO Leadership Exchange" campaign and converts thought leadership into revenue

 

 

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HPF

Highfive dramatically impacts lead conversion and cross-channel lift.

 

 

 

 

 

 

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How Hired sparks open dialogues with job seekers through Conversation Ads

 

 

 

 

 

 

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Hired and B2linked

Hiredly turns to LinkedIn to generate a steady pipeline of quality leads.

 

 

 

 

 

 

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Hiredly

How HireQuotient is building a global business with LinkedIn Ads

 

 

 

 

 

 

 

 

 

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Hiscox connects with an entrepreneurial target audience to strengthen their market presence using Sponsored Content and the LinkedIn Audience Network.

 

 

 

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Fashioning a sustainable brand marketing strategy

 

 

 

 

 

 

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Holiday Inn Express® injects humor into conversations using Sponsored Content.

 

 

 

 

 

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HP Business Personal Systems and PHD partner with LinkedIn for a full-funnel audience strategy and brand study

 

 

 

 

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hp

How HP drove 3.3x higher site engagement with Conversation Ads

 

 

 

 

 

 

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HP Print

How HP engaged decision makers at scale with the LinkedIn Audience Network

 

 

 

 

 

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Engaging IT decision makers at scale with LinkedIn Audience Network

HP increase engagement and brand favorability with LinkedIn's CTV Ads

 

 

 

 

 

 

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HP increase engagement and brand favorability with LinkedIn's CTV Ads

 

 

 

 

 

 

Read their story

HP increase engagement and brand favorability with LinkedIn's CTV Ads

 

 

 

 

 

 

Read their story