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How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

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Getting Started with LinkedIn Live

How to get started & maximize success

Create an event
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Getting started

Creating a live event on LinkedIn is simple and you have the option to either host a video or audio only event. Follow these easy steps to create your event and get ready to go live.

How to get access to live events on LinkedIn

Only qualified LinkedIn Pages & creators can stream live content. To see if you are eligible, learn more about access criteria for LinkedIn Live.

How to set up a LinkedIn Live

With LinkedIn Live, you can stream live video content or host an audio-only event using a third-party broadcasting tool. To create an event, just decide whether or not you’ll require registration upfront, and update any other details over time.

Host a LinkedIn Live in 5 easy steps

1. Choose a streaming tool

Depending on your level of experience, you can choose to go live in a few ways. For a seamless experience, choose from one of our five Preferred Partners: Restream, Socialive, StreamYard, Switcher Studio, or Vimeo.

Alternatively, you can choose one of our Certified Partners here or for those who want to connect directly to an encoder or streaming software like Zoom or WebEx, simplify go live with our custom stream (RTMP) tool.

Image of LinkedIn interface for selecting a streaming tool
Image of LinkedIn interface for connecting the tool

2. Connect the tool

Once you've determined the right tool for you, connect it to your LinkedIn Page. The steps for adding a LinkedIn account vary based on the broadcasting tool you’re using. You can find resources from our Preferred Partners here.

3. Create the event

From LinkedIn.com, navigate to your Page’s admin view to create a Live Event.

Image of LinkedIn interface for creating an event
Illustration of LinkedIn interface for setting up a livestream

4. Set up your livestream

After creating your event on LinkedIn, go back to your 3rd-party broadcast tool and connect your broadcast to the event. Visit your broadcasting tool's website for resources and guides.

5. Go live

Enter the studio from your broadcasting tool to start streaming. If you are hosting an audio-only event, then make sure to choose to display a static image instead of Live video. Ahead of your stream, check out best practices to get tips and tricks on making the most of your event. For troubleshooting support, visit our Help Center.

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Best Practices

There are countless ways to optimize your event's success throughout its lifecycle, and we've shared some of the most important tips below. View the playbook for more.

Before:

Plan ahead

Set up your event at least 2-4 weeks in advance. Have a good grasp on your subject matter and your overall run of show.

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Increase attendance

Send out at least 10 invites to your network right away and promote your event using Event Ads in order to kickstart discovery and increase your event’s reach.

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During:

Engage your audience

Have your host and moderator ask questions to the audience. Respond to engagement from your viewers during and after the event. During an Audio Event, bring attendees “on stage” to participate in the conversation or invite them to react with emojis.

Icon representing engaging the audience

Consider your event duration

Stream for longer than 15 minutes to let your audience grow and engage, but avoid viewer drop-off by ending after 1-2 hours.

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After:

Repurpose your live stream

If your 3rd-party broadcasting partner allows you to download your recording, slice the content and share highlights from your LinkedIn Live Event using a video ad or post on LinkedIn.

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Nurture your attendees

After the livestream, continue the conversation with your attendees by sharing resources, emailing attendees who registered, and by using a retargeting ad campaign on LinkedIn.

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Case studies

Learn what customers are saying about LinkedIn Events

Get started with LinkedIn Events

Create an event
Visit Help Center
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