| Pubblicità LM
New EMEA & LATAM insights report looking into the dynamic Tech Challenger segment. Discover now.
The Anonymous Tech Buyer – your new lead generation target
To generate more leads, you need to talk to more of the people buying B2B Tech
How to generate leads: it’s the end-goal of your B2B demand generation strategy, and what tech marketers spend their time thinking about. Yet most of today’s tech buyers say they would go out of their way to avoid becoming a lead. So how do you market to them?
There has been a fundamental shift in technology buying. The era of the single IT decision-maker is over. The age of the Anonymous Buyer is here.
It’s time to adapt.
Meet the Anonymous Buyer
Today, four out of five employees are involved at some point in the tech buying process, and 50% of those tech purchases never go through formal approval. Technology buying has become a company-wide endeavour, and it’s difficult to know who’s really behind a new purchase.
What would you like insights on?
The Anonymous Buyer
Helping Anonymous Buyers Buy
Once the role of the B2B Tech Marketer was to help sellers sell to an audience happy to hear from them. Now that role has changed to helping anonymous buyers buy – and do so on their own terms.
B2B Technology Marketing Strategy
Solving the Personalisation Paradox
How can you create personalised experiences for tech buyers who don’t want to share personal details? That’s the tech marketing personalisation paradox. And it’s a puzzle that B2B tech marketers need to solve if they’re to use social media to generate leads and acquire customers in the age of the anonymous buyer.
The Future of the Marketing Department
The quality of leads generated and revenue contribution are two of the main success levers in B2B technology marketing. And, 76% of those working in tech marketing said that lead quality was their top priority when asked by LinkedIn.
So, how do you build a tech marketing department to deliver against the demand generation targets B2B tech businesses set?
What types of marketers do you need to meet your goals more effectively? Analysis of LinkedIn data across EMEA region reveals the five dimensions of top-performing B2B tech marketing teams - how you can rebalance brand and demand, and build a team of hybrid marketers. These insights can be applied to any organisation across the world.
Proving ROI to your business
How tech marketers can prove the ROI of brand investments
There’s never been a stronger business case for B2B tech marketers investing in brand – here’s how to make the case to your colleagues in sales and finance that your tech marketing is building the bottom line.
The evidence for investing in brand as a tech marketer
Introducing
The CMO Corner
Interviews with visionary marketers on all things B2B tech.
Additional resources for your Tech Marketing Team
Our research, guides and additional resources are here to help you and your B2B tech marketers thrive in the new tech landscape - explore them now.
10 minute read
New Global Research: The Age of Agility
Now in its seventh year, LinkedIn's largest survey of technology buyers and decision-makers provides technology marketers with insights to grow their business and navigate the road ahead.
04 minute read
Explore our booklet: Revealing the Future of Tech Marketing
We reveal how to take the guesswork out of modern B2B tech marketing – and adjust your approach to thrive in the era of the Anonymous Buyer.
Visit our B2B Marketing blog
Get fresh tips and insights for highly effective B2B technology marketing - the perfect content to share with your tech marketing team.
