| Learning
CASE STUDY
How GB Corp Increased Internal Mobility with LinkedIn Learning Career Hub
2.5x
Active LinkedIn Learning Career Hub users are 2.5x more likely to get promoted
47%
of GB Corp employees created or progressed career plans in the last year
3x
Increase in employee interest in internal jobs in the last year
"Our business strategy is only as good as the talent behind it. LinkedIn Learning Career Hub gives us real-time skills visibility, personalized AI learning plans, and clear career paths to help us upskill and retain our best employees.”
CHRO, GB Corp
THE CHALLENGE
GB Corp is a leading automotive company and non-bank financial services provider, operating across Egypt and regional markets. With more than 80 years of automotive experience, the Group provides a broad range of mobility, automotive, financial, and logistics solutions through its diverse businesses and brands.
In the last few years, as skills changed faster than GB Corp could hire and employers in the Gulf and Europe pulled talent out of Egypt, "GB Corp’s growth increasingly depends on growing and promoting talent from within," says CHRO Dr. George Sedky.
Exit interviews showed employees weren't leaving because of pay, they were leaving because they couldn't see how to grow their careers inside the company. GB Corp needed a way to make career growth personalized and visible at scale, so employees could advance their careers before looking externally.
THE SOLUTION
Career paths and skills intelligence with LinkedIn Learning Career Hub
With LinkedIn Learning Career Hub, GB Corp gave every employee one connected path to see where they could go, build the skills to get there, and move into new roles within the organization.
"LinkedIn Learning Career Hub gives us the skills visibility to help inform workforce, succession, and mobility decisions,” says CHRO Dr. George Sedky.
LinkedIn Learning Career Hub helps employees:
See the path forward
Next Role Explorer · Role Guides · Skills intelligence
GB Corp employees use LinkedIn Learning Career Hub to see realistic internal moves and the skills needed to get there. Next Role Explorer helps employees see potential internal career paths, while Role Guides and skills intelligence powered by insights from LinkedIn’s 1.3B+ career journeys help employees develop the skills that will help drive both their careers and GB Corp’s business.
Build the skills to advance
Learning plans · AI-powered role play
Every employee gets a Learning Plan, a quarterly, curated, role-relevant sequence of courses tied to their career goal. Inside those plans, AI-powered role play helps employees rehearse high-stakes conversations with an AI partner that gives instant, private feedback, moving development from watching courses to applying skills.
Move internally
Career Goals · Internal jobs
Employees set Career Goals and LinkedIn Learning Career Hub surfaces real internal openings, plus upskilling to help them get there. As Project Manager Yasmen Gaber Sayed describes it, GB Corp now sees "stronger career discussions, better development ownership, and more internal movement interest," with people choosing to advance at GB Corp instead of looking externally.
THE RESULTS
Internal mobility and AI upskilling at scale
Advancement and retention
GB Corp reported 5.6% voluntary employee turnover versus the 8.2% Egyptian market benchmark in the last year. LinkedIn Learning Career Hub propelled mobility and retention for both individual contributors and managers: 59% of managers and leaders promoted internally used LinkedIn Learning to upskill, and active LinkedIn Learning Career Hub users were 2.5x more likely to get promoted.
Career clarity and employee engagement
In the last 12 months, 47% of GB Corp employees either created or progressed a career plan. The strongest proof of interest came from employees: after the initial LinkedIn Learning Career Hub pilot, employees who were not initially assigned LinkedIn Learning licenses actively requested access, which the GB Corp team described as a “gold-standard” signal that employees wanted to use LinkedIn Learning Career Hub to own their career growth.
Business-critical upskilling at scale
By leveraging LinkedIn’s AI Skill Pathways, GB Corp saw a 137% increase in AI skill-building over the last year, translating to real, role-relevant AI skills for every employee. And as GB Corp invests in leadership pipelines, 88% of GB Corp learners have used LinkedIn Learning to build leadership and management skills.
Practitioner
“Employees wanted career direction, not a library of courses. LinkedIn Learning Career Hub has been instrumental in helping us connect upskilling to career growth and internal opportunities to build stronger internal talent pipelines.”
Project Manager, GB Academy, GB Corp
Practitioner
“Before, employees relied on manager conversations to determine their career development. Today, LinkedIn Learning Career Hub helps employees take their future into their own hands and learn the skills that drive both their careers and our business.”
Lisa Pilgram
Quality and Controlling Manager, GB Academy, GB Corp
Depth of engagement at GB Corp
Increase in AI upskilling in the last year
Monthly repeat learners at GB Corp
In training costs saved in the last year
About GB Corp
GB Corp is a diversified enterprise operating across automotive, finance, and other business lines. The company is building the skills, career visibility, and internal movement needed to keep pace with business change.
Customer Objectives
Critical Skills
Career Development & Retention
Internal Mobility
Learner Engagement
Workforce Planning
Industry
Automotive and Non-Bank Financial Services
Employees
10,000+
Headquarters
Egypt
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