• 5 Important Social Media Trends

    The 5 Most Important Social Media Trends in 2020

    January 28, 2020

    Editor's Note: This guest post was contributed by Sarah Dawley, Senior Copywriter at Hootsuite. If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and proven trends, not a list of flash-in-the-pan tactics. Hootsuite’s Social Media Trends 2020 report is based on dozens of interviews with industry...

  • What’s Trending: The End of Boring B2B

    What’s Trending: The End of Boring B2B

    January 27, 2020

    “B2B marketing doesn’t have to be boring.”  For the last few years, that’s been the rallying cry for B2B innovators. We don’t have to be boring. We can be creative, empathetic, dynamic, and still be professional. Loosen that collar. Being boring isn’t the only option. This all used to be radical thinking. By now most B2B marketers have gotten the word. It’s time...

  • Carla Johnson on content marketing

    Sunday Matinee: Making Growth Happen, Part 8

    January 26, 2020

    We asked best-selling author Carla Johnson a simple question, Why do an increasing number of companies use content marketing? And she gave us a simple answer: “Because it works. When you do it right, it works.” Which raises the question, How is content marketing done right? Johnson has an answer for that question, too. "If you are actually serving the customer...

  • Elevate is now part of LinkedIn Pages

    LinkedIn Pages and Elevate — Better Together

    January 24, 2020

    LinkedIn Pages and Elevate have enabled organizations to interact at scale with the people who matter most to their business and tell...

  • What FinServ Marketers Need To Know Today

    January 23, 2020

    I’m not telling you anything you don’t already know when I say that marketing in the financial services industry is hard work. In a...

  • (According to Your Peers)

    B2B Marketers: What to Leave Behind in 2019 & What To...

    January 22, 2020

    Out with the old, and in with the new. The arrival of a fresh year is a perfect time to clean house. As B2B marketers, it’s an...