• LinkedIn Elevate Chronicles

    How 3 Companies Supercharged Employee Advocacy with LinkedIn Elevate

    October 21, 2018

    By now, you likely have a base understanding of what employee advocacy is and why it’s important. You’ve probably perused a few articles espousing the many business benefits of employee advocacy, including its remarkable ability to boost a brand’s thought leadership. But unless you’ve actually formalized your program by adopting an employee advocacy platform,...

  • Happy Man Listening to Music

    What’s Trending: The Role of Emotion in B2B Content Marketing

    October 19, 2018

    In a post at MarketingProfs earlier this year addressing misperceptions about the role emotional drivers play in B2B decision-making, Tamar Weiss cited this great quote from neuroanatomist Dr. Jill Bolte Taylor: “Most of us think of ourselves as thinking creatures that feel, but we are actually feeling creatures that think.” Weiss was making an important point...

  • the art of winning: marketing automation

    Introducing “The Art of Winning," Your Ultimate Guide to Marketing & Sales Orchestration

    October 18, 2018

    Marketers want to work closely with sales. In fact, the most effective marketers want to track the impact of their programs all the way through to closed/won deals and revenue. What could be more aligned with sales than that? Leela Srinivasan, CMO of SurveyMonkey, spoke for many marketers when she said: “As usage of account based marketing continues to rise, it’...

  • 2019 B2B Marketing Trends

    2019 B2B Marketing Trends: Ideas For The Contrarian Marketer

    October 17, 2018

    The most profitable ideas are contrarian ideas. If you don’t believe me, re-watch The Big Short. In the years leading up to the 2008...

  • LinkedIn Get Hired

    Easing the Transition from College to Career: Tips for...

    October 15, 2018

    If you think our sole focus at LinkedIn is on the professionals who are already in the workforce, think again. Our vision is to create...

  • Don’t let ‘best practice’ take over your brand

    Don't Let "Best Practice" Take Over Your Brand

    October 15, 2018

    Editor's Note: This blog post was contributed by the LinkedIn Marketing EMEA blog.  A couple of weeks ago, I was party to a...