When you think about “content marketing,” does your mind go straight to blog posts and eBooks? While the written word is still a big part of content strategy, it’s certainly not the only way to reach people with a narrative-driven marketing message. B2C marketers have been offering experiences as content marketing for a while now. The Lego Movie, Red Bull’s...
-
- Topics:
- Marketing Trends
-
Today’s brands and marketers are often encouraged to take strong stances and boldly broadcast their values. There is a good reason for this: Customers increasingly want companies and their leaders to step up. According to Edelman’s 2021 Trust Barometer, 86% of people surveyed said they expect CEOs to publicly speak out on various social issues. (Source: Edelman)...
-
Editor's Note: This post, co-written by LinkedIn's Sarah Sullivan, is the first of a five-part series that discusses key trends in tech marketing. It is based on the APAC edition of the Age of Agility, a research report that LinkedIn produced after conducting one of the world’s largest research surveys of B2B technology buying and decision-making. Country...
- Topics:
- Tech Marketing
-
Editor’s note: Morgan Lippitt and Lucas Bunzel contributed to the research in this post. In a U.S. economy so profoundly disrupted by...
- Topics:
- LinkedIn B2B Marketing
-
Are we there yet? The climb out of our global pandemic and back to some semblance of normalcy has brought with it a dramatic year of...
- Topics:
- LinkedIn B2B Marketing
-
The last few years have seen an explosion of new ways for people to obtain education beyond a bachelor's degree. Answering the demand...
- Topics:
- Education Marketing