Why does content marketing continue to grow? That’s a question we posed to Andy Crestodina, CMO, Orbit Media Studios. Andy, who wrote Content Chemistry, is a sought-after keynote speaker in marketing circles, because of his gift for making complex issues simple and for defining clear courses of action. Andy’s answer to our question about the continuing...

There are now more than 660 million LinkedIn members, and every month on the platform these professionals engage with and discuss content that’s important to them — inside and outside the office. In this edition of the Water Cooler, we’re taking a deeper look into the articles that are receiving the most engagement — comments, shares, and likes — on LinkedIn....

Editor’s Note: This guest post was contributed by Ryan Robinson, Blogger at Ryrob.com.  Imagine being able to spread awareness about your blog, improve your SEO by acquiring natural links from high-quality websites, and drive relevant traffic to your content — all without paying a dime in marketing spend. It sounds like the marketer’s dream, doesn’t it? Well,...