• Increase Engagement on LinkedIn

    3 Ways B2B Marketers Can Increase Engagement on LinkedIn

    November 15, 2019

    We don’t do business the way we used to, but a lot of B2B marketers are still taking an outdated approach to their LinkedIn company pages.  Today’s consumers want to connect with the brands they buy from. In fact, 64% of people expect brands to connect with their consumers, and they rank social media as the number one channel where that can happen. But for some...

  • Thought Leadership is More Effective than Marketers Think

    Building Trust through Thought Leadership

    November 14, 2019

    As companies work to build and maintain trust with customers, it has become apparent that authentic thought leadership is a major driver of trust for customers in B2B Marketing. For the past three years, LinkedIn and Edelman have collaborated on research that helps companies understand the impact Thought Leadership has in B2B Marketing. This year, our research...

  • How to Create Impactful Thought Leadership Marketing

    How to Create Impactful Thought Leadership Marketing

    November 13, 2019

    Editor's Note: LinkedIn and Edelman will release tomorrow new research on the underappreciated power of thought leadership for B2B marketers. Read all about it in a post on the LinkedIn Marketing Blog.    Why is thought leadership so important in the modern B2B marketing environment? Because customers want to do business with people and brands they trust, and...

  • Advocacy in Action: How Customers Use LinkedIn Elevate [VIDEO]

    Advocacy in Action: How Customers Use LinkedIn Elevate ...

    November 12, 2019

    Satisfied employees help you put a credible face on your business. After all, who better to represent your brand than the real people...

  • What’s Trending: Find Your Center & Regain Balance

    November 11, 2019

    Content marketing, influencer marketing, social media, SEO, paid search, PPC, CRO…  No, that’s not a new verse to “We Didn’t Start the...

  • emotions in B2B marketing

    Why B2B Marketers Need to Get in Touch with Their Feelings

    November 10, 2019

    Editor's Note: A webinar exploring the Binet & Field research covered in this post takes place Monday, November 11, at noon ET....