• LinkedIn Interest Targeting

    Introducing Interest Targeting

    January 23, 2019

    At LinkedIn Marketing Solutions, our goal is to help businesses grow by enabling them to engage the audiences that matter most to them. But with the breadth of content, conversations, and engaging moments shared every day across thousands of topics on LinkedIn, it can be hard for you and your marketing team to translate this activity into audiences you can reach...

  • Rethinking the Marketing Attribution Challenge

    January 22, 2019

    I came across an interesting take on procrastination a while back. It went like this: Stop thinking about procrastination as a personality problem. Instead, think of it as an alarm that blares because something is missing, and that something is what’s really stopping you from springing into action. When it comes to attribution, marketing has a procrastination...

  • TIAA Purpose-Driven Careers

    LinkedIn and TIAA Partner to Offer Millennials Advice for Purpose-Driven Careers

    January 22, 2019

    For millennials, a paycheck has only ever been a part of the bigger picture. They might want to get rich, but they care even more about enriching the world. Forty-four percent rate their top priority as being in a role that they’re passionate about — just above the 42% who cite money as their prime motivation.  These are not mutually exclusive ambitions, of...

  • Sparkler

    What’s Trending: Does Your Content Spark Joy?

    January 21, 2019

    Does it spark joy? If you have seen this catchphrase circulating on social media, you have Marie Kondo to thank. In her books and her...

  • Customer Lifetime Value

    Customer Lifetime Value: Understanding and Making the Case ...

    January 20, 2019

    Marketers often lament the dwindling of attention spans in today’s society. Driving meaningful engagement grows all the more difficult...

  • The State of ABM

    ABM for CMOs: Why B2M Marketing Executives Must Pay...

    January 17, 2019

    Editor's Note: This guest post was contributed by Jon Miller, CEO and Co-Founder of Engagio.  According to a recent benchmark study by...