• Introducing Confessions of the LinkedIn Insiders: the tell-all eBook that will save you time and money

    LinkedIn insiders on the secret techniques that help top advertisers win

    September 24, 2018

    Editor's Note: This post was originally published on the LinkedIn Sales & Marketing Solutions EMEA blog. My name is Grace MacDonald. And I want to confess. I’ve spent years sharing insider knowledge to help top advertisers win on LinkedIn. I told them tips and tricks that few others know about – the techniques that can help any marketer squeeze extra value out...

  • 4 free linkedin features to boost your conference conversations

    4 Free LinkedIn Features That Power Industry Event Connections and Conversations

    September 23, 2018

    People are filing in from all over the world to attend Dreamforce 2018 in San Francisco. In a few days, they’ll file out. In between lies a golden opportunity for sales and marketing professionals to make connections and start conversations that can change an entire course of business for the better. Why Marketing Events Are Perfect for Making Connections and...

  • proving roi on linkedin

    LinkedIn Conversion Tracking: What It Is, Why You Should Use It & How

    September 21, 2018

    Seeing is believing. This is a fundamental tenet that guides us at LinkedIn Marketing Solutions, and it’s why one of our core focuses is providing clear analytics and reporting around all our services. Marketers shouldn’t have to guess how well their campaigns are performing. With LinkedIn Conversion Tracking, a feature available in LinkedIn Campaign Manager,...

  • Proof Week Marketing Metrics

    Are Platform Metrics Making Marketers Happy?

    September 20, 2018

    Editor's Note: This Proof Week Q&A, complete with client case studies, was contributed by Tom Jacobs, Insight and Acquisition...

  • Measuring peak performance

    Read This Guide to Solve for Marketing ROI & Measure Your...

    September 19, 2018

    What’s on your mind these days? If you’re anything like the majority of your marketing peers, ROI ranks near the top.  With the end of...

  • B2B Marketing on LinkedIn

    Making the Case for B2B Marketing on LinkedIn [Infographic]

    September 18, 2018

    Most savvy marketers recognize that LinkedIn is an integral component of any B2B strategy. Hosting a massive business-oriented...