• Four real-world stories of B2B marketers unlocking growth through AI

    Four Real-World Stories of B2B Marketers Unlocking Growth through AI

    March 21, 2019

    Editor's Note: This post originally appeared on LinkedIn's EMEA Blog. Artificial Intelligence (AI) produces some very emotional reactions among marketers – and that’s largely because there’s so little solid information about what the technology can actually do for them. In the absence of facts, hype and fear tend to take over. We hear a lot about how AI will...

  • Targeting on LinkedIn

    Targeting on LinkedIn Just Got More Powerful

    March 20, 2019

    One of the hardest parts of advertising is reaching the right people.  With so many ways to define your target audience, it can be difficult deciding how to reach the audience that fits your ideal customer profile or folks who are more likely to be interested in your business. Today, we’re excited to introduce three new ways to help you easily target more of the...

  • Investing in the Digital Age: how media influences the institutional investment journey

    March 19, 2019

    If you’re a marketer for an asset manager, you’ll know that your industry is changing. Last year, a study by Willis Towers Watson found that total assets under management (AuM) of the world’s largest 500 managers leapt 15.6% to almost $94 trillion in 2017 – the highest growth in a decade. At the same time, the top 20 firms now manage a record 43% of these assets...

  • LinkedIn Marketing March Madness Bracket

    Marketing Madness Bracket: Buzzword Beaters

    March 18, 2019

    When the NCAA Men’s Basketball Tournament rolls around each year, people go crazy. They fill out numerous brackets, skip work, and...

  • In Defense of the Listicle

    In Defense of the Listicle

    March 17, 2019

    The listicle has gotten a bad rap in content marketing circles. Look around the web and you’ll find a litany of complaints registered...

  • Enlightened Technology Buying

    Enlightened Technology Buying: How Marketers Can Drive...

    March 14, 2019

    In today’s dynamic world of work, technology continues to play a key role in shaping productive and successful business. However, the...