• Taking the Long View Illustration

    Brand is an Emotional Bridge Between the Business and its Audience

    October 22, 2020

    As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute’s Global Head Jann Martin Schwarz interviewed Sumit Virmani, CMO of Infosys. Sumit has been a marketer at Infosys for sixteen years and its CMO for the last four. As a global leader in IT consulting and digital transformation and advisor to thousands of...

  • A man carrying his backpack over his left shoulder looking at his cell phone. View of the city is fazed out in the background.

    If there’s been a more challenging time to be in advertising and marketing, I can’t recall it. As ever, we all have our own business goals, strategies, and campaigns to focus on. But with so much happening around us in the world, we need to avoid getting trapped by tunnel vision. Brand safety weighs more heavily than ever, making it essential to be thoughtful...

  • What’s New With LinkedIn Pages

    October 20, 2020

    Seven months into our new reality, organizations around the world have had to quickly pivot to find new ways to engage with the audiences that matter most to their business, and it’s working. Traditional event marketing had to transform to a virtual format seemingly overnight, being one of the biggest adjustments organizations have had to make. In May, we...

  • Woman sitting on couch playing video game.

    Level Up Your Marketing Strategy With Gamers on LinkedIn

    October 19, 2020

    With professional, personal, and family lives intersecting like never before, people are seeking new digital spaces for entertainment,...

  • Man on phone sitting in front of window on a rainy day looking at laptop

    Retargeting Gets Results: Examples of This Proven Tactic in...

    October 16, 2020

    The next time Gartner updates their B2B buying journey illustrative, they might consider adding a concierge service for marketers....

  • Woman looking at phone outside alone

    Does Sponsored Content Work on Social Media? What the...

    October 15, 2020

    Paging through a travel magazine, you come across an article extolling the virtues of a particular Caribbean island. It’s got...