• Two women walking with laptops

    What’s Trending: From Content to Experience for B2B Marketing

    June 23, 2021

    When you think about “content marketing,” does your mind go straight to blog posts and eBooks? While the written word is still a big part of content strategy, it’s certainly not the only way to reach people with a narrative-driven marketing message. B2C marketers have been offering experiences as content marketing for a while now. The Lego Movie, Red Bull’s...

  • Woman smiling in a group

    How Can Purpose-Driven B2B Brands Avoid Virtue Signaling?

    June 22, 2021

    Today’s brands and marketers are often encouraged to take strong stances and boldly broadcast their values. There is a good reason for this: Customers increasingly want companies and their leaders to step up. According to Edelman’s 2021 Trust Barometer, 86% of people surveyed said they expect CEOs to publicly speak out on various social issues. (Source: Edelman)...

  • Illustration of New Age of Agility

    Navigating the Age of Agility in APAC: Decision-Making Gets Democratic

    June 22, 2021

    Editor's Note: This post, co-written by LinkedIn's Sarah Sullivan, is the first of a five-part series that discusses key trends in tech marketing. It is based on the APAC edition of the Age of Agility, a research report that LinkedIn produced after conducting one of the world’s largest research surveys of B2B technology buying and decision-making. Country...

  • Man leaning over laptop on kitchen counter and looking over at son who is standing next to him and holding a tablet.

    Winning the War for Talent: Why Marketing and Your Employer...

    June 21, 2021

    Editor’s note: Morgan Lippitt and Lucas Bunzel contributed to the research in this post. In a U.S. economy so profoundly disrupted by...

  • Alex Rynne, Callie Schweitzer, Paul Ko

    Marketers: Are You Ready to Weather Emerging Workforce...

    June 18, 2021

    Are we there yet? The climb out of our global pandemic and back to some semblance of normalcy has brought with it a dramatic year of...

  • A group of three women and two men, students at a university, sitting around a large desk together in conversation in a library. Books and laptop devices are shown.

    Are Certificates Taking Students Away from Graduate-Level...

    June 18, 2021

    The last few years have seen an explosion of new ways for people to obtain education beyond a bachelor's degree. Answering the demand...