In the latest edition of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute’s Global Head Jann Martin Schwarz speaks with Dean Aragon, CEO of Shell Brands International. After a successful career at Unilever, Dean is now bringing some of his skills for “data alchemy” to a quintessential B2B brand. Jann: Let’s...
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- Topics:
- LinkedIn B2B Marketing
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In a world where fewer customers are in “Buy Now” mode, B2B marketers everywhere have been forced to flex their creative muscles more than usual. Whether it’s coming up with unconventional ways to drum up revenue or repositioning your brands for when the market bounces back, many of you have been growing outside of your comfort zones. In a recent episode of Live...
- Topics:
- LinkedIn B2B Marketing
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With the arrival of the new year, it’s a terrific time to take inventory of what did — and didn’t — work well for marketers in 2020. The good news is that people are online and engaging with content more than ever before. On LinkedIn alone, we’ve seen: Content shared across the platform was up almost 50% year-over-year 4X year-over-year increase in LinkedIn...
- Topics:
- Education Marketing
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There’s an art to using LinkedIn advertising tools, but there’s a science behind it as well. LinkedIn offers a number of powerful...
- Topics:
- LinkedIn B2B Marketing
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Editor's note: This post was written by Mike Menkes, Senior Vice President at Analytic Partners. Plans do not always go as expected....
- Topics:
- LinkedIn B2B Marketing
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It’s a unique moment for marketers in the financial services industry, to say the least. We’re nine months into a global pandemic that...
- Topics:
- Financial Services Marketing