Last week, we asked you to nominate the businesses and organizations that impressed you most on LinkedIn this past year. We received over 9,000 nominations and are excited to announce the Best LinkedIn Company Pages of 2017! We appreciate all your nominations. The sheer multitude of marketers doing amazing work on LinkedIn is inspiring to say the least. Why did...

AccorHotels is one of the leading real estate companies in the world. We have holdings in every segment of the market, from elite to economy, and are one of the only hospitality groups with holdings in private rentals as well. Our organization has over 250,000 employees spread across the globe. The diversity and sheer number can make it difficult to communicate...

For B2B marketers, knowing your ideal audience is critical to driving ROI. But a key challenge is understanding whether you’ve created the right content for the right people so you aren’t wasting your marketing budget. Imagine if you no longer had to guess if your marketing reached the right audiences. Instead, you could see who visited your website, and then...