Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2020. Today, more than 2.5 billion people (35%) in the world use mobile messaging apps, and that number is expected to grow to nearly 40% by 2023. Not only are people using these apps, but they’re being used more than three hours a day. On LinkedIn, we are also seeing a...
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- Topics:
- LinkedIn Marketing News
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Editor's Note: This special encore post, which was contributed by Sarah Dawley, Senior Copywriter at Hootsuite, was one of readers' favorites so far in 2020. If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and proven trends, not a list of flash-in-the-pan tactics. Hootsuite’s Social Media Trends...
- Topics:
- Social Media Marketing
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A wise person once observed that, generally speaking, whatever comes easy doesn't last, and whatever lasts doesn’t come easy. Admittedly, this adage may seem like an odd choice for starting a post about account-based marketing (ABM). After all, we’re talking about a customized strategy which, by definition, is not supposed to “last” beyond any one target account...
- Topics:
- B2B Content Marketing
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For marketers, few things are more valuable than context. Understanding how your brand fits into the specific context of your audience...
- Topics:
- LinkedIn Marketing News
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Editor's Note: This post was co-authored by Sarah Sullivan. As a B2B marketer, there’s a high chance you use a mix of brand and demand...
- Topics:
- LinkedIn B2B Marketing
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Every day on LinkedIn, business professionals engage with content that’s important to them. And every month, the LinkedIn Water Cooler...