• Don’t let ‘best practice’ take over your brand

    Don't Let "Best Practice" Take Over Your Brand

    October 15, 2018

    Editor's Note: This blog post was contributed by the LinkedIn Marketing EMEA blog.  A couple of weeks ago, I was party to a conversation about ‘best practice’ for posting on LinkedIn. It wasn’t a bad-tempered conversation – but there was something about it I didn’t like. It left me pondering how restrictive the concept of ‘best practice’ can become when we apply...

  • ABM

    Our Top 3 Takeaways from Engagio's ABM 2018 Outlook Survey

    October 14, 2018

    This post originally appeared on the LinkedIn Sales Blog. Account-based marketing (ABM) is growing by leaps and bounds. More and more companies are using this approach to bring together sales and marketing with greater focus and cohesion. Engagio surveyed 1,260 companies to learn more about how ABM is fitting into today’s B2B strategies, resulting in its 2018...

  • What’s Trending: B2B Marketing in 2019

    October 12, 2018

    The same thing can look a lot different depending on your perspective. For instance, Halloween is generally treated in America as a darkly themed holiday, symbolized by spooky stories and haunted houses. But in many cultures, the spirit of this occasion (pun intended) is more focused on celebrating the memories of those faithfully departed, rather than fearing...

  • People Coming Together and Combining Forces

    A Powerful Combination: Using LinkedIn Conversion Tracking ...

    October 11, 2018

    Marketing automation is about making life easier by adding efficiency and convenience to your team’s daily workflow. It’s no surprise...

  • LinkedIn and Dell Leaders Conversing at Event

    7 Reasons Why You Should Use Video at Events to Strengthen ...

    October 10, 2018

    How can you get the most out of events from a marketing standpoint? It’s a question that many of us are asking ourselves. And the...

  • #Celebrating1Million: How Our Team Grew Its LinkedIn...

    October 9, 2018

    Today, October 9th, is a special day. Not just because it’s shaping up to be a warm, sunny Tuesday here in our San Francisco offices....