• Marketers

    What’s Trending: Social Media Stats You Should Know

    June 17, 2019

    At some point within the past year or so, according to eMarketer, people in the U.S. started spending more time per day with their mobile devices than their TVs. This feels like an important, if inevitable, milestone. Statistics are everywhere in the business world these days. Sometimes it feels like there are way too many of them, especially when we often see...

  • Cannes Lions

    Can’t Make It to the South of France? Try the Cannes Lions Digital Experience Pass

    June 14, 2019

    This guest post was contributed by Simon Cook, Managing Director, Cannes Lions International Festival of Creativity. As campaigners for creativity, we believe that creativity can drive business and personal growth and positive change every day of the year. But it’s in June when the global communications community comes together to reboot, check-in and take part...

  • Building a More Effective Channel Marketing Strategy: The Roadmap

    Building a More Effective Channel Marketing Strategy: The Roadmap

    June 13, 2019

    This is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers). Check out Part 1: Channel Marketers Are Missing a Big Opportunity: The New VAR Mindset. Driven by internal demands to hit the bottom of the funnel fast, the wide landscape of vendor relationships and large, complex marketing stacks,...

  • LinkedIn Customer Success

    3 Organizations Show the Wide Range of Effective Marketing ...

    June 12, 2019

    In today’s Wednesday Wins, we show three different approaches to winning on LinkedIn: Year Up, a non-profit organization that helps...

  • LinkedIn Ad History Timeline

    Introducing “A Brief History of Advertising on LinkedIn” ...

    June 11, 2019

    LinkedIn debuted on May 5, 2003. The professional networking platform, with its vision of “creating economic opportunity for every...

  • What’s Trending: Marketing Meets the Bottom Line

    June 10, 2019

    Marketers have more data on hand than ever before. We can target, deliver, and measure impact in ways we wouldn’t have dreamed of just...