Editor's Note: This blog post was contributed by the LinkedIn Marketing EMEA blog. A couple of weeks ago, I was party to a conversation about ‘best practice’ for posting on LinkedIn. It wasn’t a bad-tempered conversation – but there was something about it I didn’t like. It left me pondering how restrictive the concept of ‘best practice’ can become when we apply...
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- Topics:
- B2B Content Marketing
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This post originally appeared on the LinkedIn Sales Blog. Account-based marketing (ABM) is growing by leaps and bounds. More and more companies are using this approach to bring together sales and marketing with greater focus and cohesion. Engagio surveyed 1,260 companies to learn more about how ABM is fitting into today’s B2B strategies, resulting in its 2018...
- Topics:
- Sales and Marketing
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The same thing can look a lot different depending on your perspective. For instance, Halloween is generally treated in America as a darkly themed holiday, symbolized by spooky stories and haunted houses. But in many cultures, the spirit of this occasion (pun intended) is more focused on celebrating the memories of those faithfully departed, rather than fearing...
- Topics:
- Marketing Trends
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Marketing automation is about making life easier by adding efficiency and convenience to your team’s daily workflow. It’s no surprise...
- Topics:
- LinkedIn B2B Marketing
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How can you get the most out of events from a marketing standpoint? It’s a question that many of us are asking ourselves. And the...
- Topics:
- Video Marketing,
- Marketing Events
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Today, October 9th, is a special day. Not just because it’s shaping up to be a warm, sunny Tuesday here in our San Francisco offices....
- Topics:
- LinkedIn B2B Marketing