• Using Thought Leadership to Drive Results

    February 21, 2019

    The foundation of branding in B2B marketing is and has been thought leadership. Almost every B2B marketer has developed some piece of content that is meant to push the needle in how customers and prospects view a company in the market. Beyond that though, thought leadership can drive significant impact throughout the buyer’s journey. However, the value of that...

  • LinkedIn Water Cooler

    The Water Cooler: What Professionals Are Reading on LinkedIn, and What You Can Learn From It

    February 20, 2019

    The first edition of The Water Cooler generated so much interest that we’re sharing what professionals are reading on LinkedIn again. Read on, and you’ll find the top 10 articles that LinkedIn members were engaging with on the platform in January. As LinkedIn becomes the digital water cooler of global business, members are reading an increasing number of...

  • Grow with LinkedIn

    How Marketers Are Planning to Grow on LinkedIn in 2019 [Infographic]

    February 19, 2019

    The California redwood is one of nature’s greatest marvels. Like any tree, it starts out as a mere sapling, sprouted from a humble seed. But these towering titans can grow to be more than 300 feet tall. That’s about the height of a 30-story building. How do they get so dang big? Through rapid, steady growth. Redwoods can add two to six feet per year on average,...

  • Man in Hooded Sweatshirt on a Beach at Sunrise

    What’s Trending: Toward More Mindful Marketing

    February 18, 2019

    Mindfulness is a buzzword in both the self-improvement and business spheres. It basically means paying more attention to our lives as...

  • The Super Bowl playbook for B2B brand marketing

    The Super Bowl Playbook for B2B Brand Marketing

    February 17, 2019

    Editor's Note: A version of this post originally appeard on the LinkedIn Marketing EMEA Blog. As a B2B marketer, it’s tempting to...

  • Adding LinkedIn to HubSpot’s Ads Tool

    February 13, 2019

    Editor's Note: This post was authored by Nicholas Holland, VP of Product | General Manager of the Marketing Hub at HubSpot. Creating...