• Is Your Content a Disposable Pop Song, or Jazz Masterpiece?

    May 2, 2016

    You may know me as a heavy metal fan, but recently I’ve been diving into the world of jazz. Revisiting the classics—records that truly changed the musical landscape, like Miles Davis’ Kind of Blue, ­the best-selling jazz record of all time. Or ground-breaking tracks, such as Coltrane’s A Love Supreme. Records like that win over new listeners generation after generation, and I wanted to know why. Why, after all, do hit pop tunes, such as “Like a Virgin” or “Never Gonna Give You Up...

  • How We Grew Our Blog 25x With the Right Content [B2B Beat]

    May 1, 2016

    Editor’s Note: This is the second installment in our “Building Blogs” series. In the first installment, we discussed the laser focus we have on our audience. We have big, hairy audacious goals for our blog. We want to create content that our audience needs. That our audience wants. And, when the stars align, that our audience loves. In the previous post in this “Building Blogs” series, we discussed how the LinkedIn Marketing Solutions blog strives to be a customer-focused,...

  • Making Meaningful Connections: 3 Influencer Marketing Insights

    April 30, 2016

    Editor's Note: This post was authored by Pierre-Loïc Assayag, CEO and Co-Founder of Traackr, an influencer management platform that enables brands to find the people their buyers love, earn their trust through real connections, and measure the impact of influential relationships. Influence is as old as civilization itself. But technology, social media, and the quickening pace of change have revolutionized the way we communicate. As our culture has evolved beyond written and...

  • What’s Trending: Content Blooms Bring Sales Booms

    April 29, 2016

    If the sneezes and sniffles I hear around the office are any indication, spring is officially in full swing. Flowers are blooming and tissue sales are...

  • What B2B Buyers Really Want from Vendors

    April 28, 2016

    B2B marketers, do you ever get the feeling that buyers just aren’t that into you? Sure, they might read some of your content. They fill out a form on...

  • Laying Your Tech Marketing Content Foundation

    April 28, 2016

    While tech marketers are proven trailblazers in lead nurturing and account-based marketing, when it comes to properly documenting and executing against a...