• 20 Books Every Marketer Should Read

    20 Books Every Marketer Should Read in 2020

    November 19, 2019

    Finishing up the last page of a great book is bittersweet sorrow, invariably followed by a wave of panicked questions. How did I reach the end so fast? Why must it be over? What will I read next?  Turn that frown upside down. All good things must come to an end, of course, but luckily there is always another excellent read awaiting you. And if you’re looking to...

  • Line of Philosopher Statues in a Library

    What’s Trending: New Philosophies of Marketing

    November 18, 2019

    Marketers, why do we do what we do? It’s good to talk about specific tactics, best practices, all of the ‘what’ and the ‘how’ of marketing. But let’s take a moment to think about the ‘why’ — the philosophy of marketing.  What’s our mission statement? Until very recently — within my lifetime — marketing was about creating a need in a specific demographic, one...

  • ROI vs KPI

    The Crucial Difference Between KPI and ROI Metrics

    November 17, 2019

    Editor's Note: This blog post is based on a recent LinkedIn research report, "The Long and Short of ROI." For a deep dive into this research, register now for the Tuesday, November 19, "Live With Marketers," when an all-star panel will discuss ROI, KPIs, and more. When digital marketers begin to think about ROI measurement, it can feel natural to gravitate...

  • Increase Engagement on LinkedIn

    3 Ways B2B Marketers Can Increase Engagement on LinkedIn

    November 15, 2019

    We don’t do business the way we used to, but a lot of B2B marketers are still taking an outdated approach to their LinkedIn company...

  • Thought Leadership is More Effective than Marketers Think

    Building Trust through Thought Leadership

    November 14, 2019

    As companies work to build and maintain trust with customers, it has become apparent that authentic thought leadership is a major...

  • How to Create Impactful Thought Leadership Marketing

    How to Create Impactful Thought Leadership Marketing

    November 13, 2019

    Editor's Note: LinkedIn and Edelman will release tomorrow new research on the underappreciated power of thought leadership for B2B...