• illustration woman on video conference with four people

    3 LinkedIn Tools to Help Your Community Stay Connected to Your Brand

    May 28, 2020

    With in-person conferences canceled, face-to-face meetings a rarity, and travel limited, it’s challenging for brands to stay connected to their community. Right now remaining connected to your brand’s community may be more important than ever. For a brand to remain connected to its community requires continued messaging — whether paid or organic or a mixture of...

  • A man running outside with the city in the background.

    What’s Trending: Fortify the Fundamentals

    May 27, 2020

    It’s strange to think about all the athletes, gymnasts, and dancers in lockdown right now. These folks are used to a regimen of workout and performance, keeping themselves in peak physical shape so they can fill stadiums or theater seats. Now they’re stuck at home for at least a few more weeks or months. The only way to stay in fighting trim is to focus on the...

  • Woman working from home, standing and writing on notepad

    Building Brand Equity with Integral Ad Science

    May 26, 2020

    All marketers want their brands to be safe. That’s a given. Now the next level of brand safety in online advertising is brand suitability. Let me explain. When planning a marketing campaign, brands tend to be primarily focused on creating a sticky message. However, in order for that campaign to be impactful, the ad must be seen—by a real human and in the...

  • IBM CMO Michelle Peluso and B2B Institute's Jann Martin Schwarz

    IBM CMO: Agile Teams and Brand Investment Will Be Key to...

    May 21, 2020

    As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute Global Director Jann...

  • Confident marketing leader standing at her desk, looking at camera. Desk has a a screen, books and coffee mug sitting on it.

    The Role of Marketing Leadership in Today’s Evolving World ...

    May 20, 2020

    During our recent virtual event on Marketing for Today’s Evolving World of Work, one panelist shared a definition of “trust” I hadn’t...

  • Content marketer working from home

    Ideas and Examples for Brands to Create Helpful & Relevant ...

    May 19, 2020

    For content strategists everywhere, striking the right tone and knowing which information is truly useful is a huge challenge right...