• Next-Gen Community Management: How HP Tackles Social Media 2.0

    May 24, 2017

    As the social space evolves and becomes a key channel for businesses to interact with their customers, enterprises must focus on the interplay between social media and community management more than ever before. Gone are the days of primitive listening tools and overbearing, outbound marketing tactics. Instead, savvy marketers keep a strong pulse on customers...

  • How to Create Your First LinkedIn Sponsored InMail: A Visual Guide

    May 23, 2017

    Sending marketing emails can sometimes feel like putting messages in bottles and tossing them in the ocean. You hope the message will survive shark attacks and storms to reach the right person—but deep down you know the odds aren’t in your favor. LinkedIn Sponsored InMail helps marketers break through the limitations of traditional email marketing by delivering...

  • Sophisticated Sessions: Selecting Your Target Audience on LinkedIn

    May 22, 2017

    In traditional marketing, reaching your target audience is like photographing a landscape. You take as wide a shot as you can, then look for points of interest in the print. Digital marketing upgrades your camera to a night-vision model with a zoom lens. You don’t have to go as wide as possible and hope for the best. You can zero in on your most valuable...

  • 10 Quotes That Defined SiriusDecisions 2017 Summit

    May 21, 2017

    SiriusDecisions 2017 Summit concluded Friday after four days of discussion that revolved around digital transformation. The Summit’s...

  • Sound Studio Mixing Board

    What’s Trending: Mastering Your Marketing Mix

    May 19, 2017

    Twenty years ago, marketing was about as complicated as a four-track recorder. Marketers had a few dials to turn, a couple of buttons...

  • The Concept of Transformation Dominates SiriusDecisions...

    May 18, 2017

    Transformation is the watchword at the SiriusDecisions 2017 Summit. It’s also a watchword in digital marketing in general, which...