• User accessing this infographic from a laptop

    How LinkedIn Cracks the Sales-Marketing Alignment Dilemma [Infographic]

    January 18, 2018

    It sounds like a chicken-or-the-egg conundrum: Does marketing help sales, or does sales help marketing? The answer, of course, is both. Our data shows that when marketers work side-by-side with sellers, both units are more productive. By building connections and relationships in tandem with your company’s sales department, you can develop an integrated marketing...

  • Review Economy

    Rise of the Review Economy: 7 Ways Marketers Can Use Product Reviews Throughout the Entire Funnel

    January 18, 2018

    Editor’s Note: This post is the fourth in thoure “Rise of the Review Economy” series produced in conjunction with G2Crowd. Other posts from this series can be viewed here. The value of product reviews is growing, and growing fast. No longer are reviews solely lower funnel marketing opportunities.   Effective marketers are beginning to understand that product...

  • LinkedIn Tactical Plan 2018

    New for 2018: Your LinkedIn Content Marketing Tactical Plan

    January 17, 2018

    Pablo Picasso once said, “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” Whatever your B2B social media marketing goals in 2018, the LinkedIn Content Marketing Tactical Plan eBook can help you reach them. This comprehensive, step-by-step...

  • LinkedIn Sophisticated Marketer Quarterly

    New Issue of Sophisticated Marketer Quarterly Out Now

    January 17, 2018

    Issue 2 of the Sophisticated Marketer is out now. It’s packed with insight and ideas from pioneering marketing thinkers and content...

  • Content Planning for LinkedIn Marketers in 2018

    What Do Marketers Hope to Achieve on LinkedIn in 2018? ...

    January 16, 2018

    “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Well said, Dr. Seuss. Our...

  • Mastering Lead Generation for Higher Education Marketers

    Introducing the Higher Education Marketing Guide to Lead...

    January 16, 2018

    In 2017, 66% of admissions directors in higher education missed their enrollment goals, heating up the race to engage and convert...