• Marketing Book Worth a Look: Three Feet from Seven Figures, by David Spark

    August 27, 2016

    One of online marketing’s biggest challenges is holding our audience’s attention. We want more than a click and a bounce—we want to begin a relationship. That’s hard to do in a digital environment full of distractions. It takes solid content marketing strategy to attract an audience and keep them engaged. Now take that problem, shrink it into a microcosm and...

  • Rock Concert Crowd

    What’s Trending: For Those About to Rock LinkedIn, We Salute You

    August 26, 2016

    It’s time to face facts: I miss Jason Miller since he moved to London. Sure, he’s still with the company—and he’s doing great stuff on the LinkedIn Marketing Solutions EMEA blog. But it seems like our headquarters in San Francisco rocks a little less hard without him. Let’s bring that rock ‘n’ roll swagger back for this week’s trending content. This collection...

  • Rethink Your Tech Marketing Structure, Planning and Budgeting

    Rethink Your Tech Marketing Structure, Planning and Budgeting

    August 25, 2016

    The days of static marketing programs and systematically designed campaigns look to be a thing of the past — marketing teams can no longer spend months crafting large programs or following fixed budgets. As technology shifts and evolves and market disruption accelerates, so too will tech marketers need to be more nimble and open to changing up their strategy,...

  • employee advocacy

    The Business Benefits of Greater Employee Advocacy

    August 25, 2016

    Businesses from mom-and-pop shops to the enterprise level are beginning to take a genuine interest in their employees and entrusting...

  • LinkedIn Advertising 101: Measurement & Optimization

    LinkedIn Advertising 101: Measurement & Optimization

    August 24, 2016

    For B2B marketers, LinkedIn is the social network of choice. In Content Marketing Institute/MarketingProfs 2016 survey, 94% percent of...

  • How LinkedIn Can Support Your Customer Journey Mapping

    August 24, 2016

    Customer Journeys in finance matter profoundly. According to research by McKinsey: “Two-thirds of the decisions customers make are...