• Goldilocks

    What’s Trending: Find Your Content Marketing Goldilocks

    February 24, 2017

    New methodology alert: These posts were selected from what marketers were engaging with and sharing most this week on LinkedIn Elevate. Sometimes finding the right content marketing mix is like the fairy tale of Goldilocks and the Three Bears. We publish too frequently, then not frequently enough. The content is too long or too short. We’re relying too much on...

  • Capgemini

    Capgemini Brings Thought Leadership Content to New Audiences with LinkedIn Elevate

    February 24, 2017

    This guest post was contributed by Parker Ward, Global Head of Digital and Content, Capgemini. At Capgemini, we’re fortunate to have almost 1,000 thought leaders in our Expert Connect program worldwide. The content they produce gives us valuable information to share with our audiences, helping build awareness of the Capgemini brand. But asking thought leaders to...

  • Building a Bridge

    How to Bridge Marketing and Sales in Your Buyer’s Journey

    February 23, 2017

    Editor's Note: This post was contributed by Josh Ritchie, CEO/Cofounder at Column Five. Content marketing isn’t a nice-to-have these days; it’s an incredibly effective and necessary tool. Whether it’s increasing brand recall with an online video, generating more exposure through earned media, or delivering higher social engagement via microcontent, it is...

  • 10 FREE Must-Subscribe Resources for Marketers in 2017

    February 23, 2017

    Editor's Note: This post was contributed by Justin Gray, CEO of LeadMD and recent co-founder of The LeadMD Marketplace and Podcast. As...

  • Future of Marketing

    What You Need to Know about the Current State of B2B...

    February 22, 2017

    The quest for success in B2B marketing can sometimes seem like a journey without a map. Or a trail. Or a defined destination. Not only...

  • How the LinkedIn Marketing Team Uses Targeting

    Pinpoint Your Targeting with Tips from the LinkedIn...

    February 21, 2017

    It’s easy to find the perfect audience on LinkedIn. Our members share exactly who they are and what they’re here for. Job title,...