• Sales and Marketing Find Their Happily Ever After

    February 10, 2016

    Once upon a time, there were two people who realized it was their destiny to be together. They shared the same interests. They had the same goals for the future. They knew it would be easier to do all they dreamed of doing if they worked as a team. So they built two enormous silos. Each one of them picked a silo, went inside, and locked the door. They each focused on doing their own thing, and only spoke to accuse each other of not doing enough to make the relationship work. And...

  • College of William & Mary Targets MBA Leads That Are Ready to Talk Enrollment

    February 10, 2016

    In higher education marketing, context is critical. Where your ad shows up and the content that surrounds it impacts the quality of your leads, the mindset of the audience reading your content, and ultimately the reputation of your school. That’s why the College of William & Mary found LinkedIn to be an ideal place to market its MBA programs and target the right type of students for its business school. “Leads from LinkedIn are ready to talk about enrollment,” said Lendora...

  • Trading Eights: B2B Marketing Riffs with Today’s Top Influencers

    February 9, 2016

    Great jazz musicians have the soul of an artist and the brain of a chess master. Their free-form expression is deeply rooted in knowledge of chord structure and musical theory. When jazz musicians take turns soloing—it’s called “trading eights,” because they take turns playing eight bars of music—it’s a collaborative act, but also a deeply personal one. For marketers, all of the above should sound familiar. Marketing requires intuition, creativity, knowledge, and skill. It’s...

  • How 4 B2B Marketers Supported Their Super Bowl Commercials with Digital and...

    February 9, 2016

    The Super Bowl is a consumer advertising extravaganza, but over the years, it has also hosted dozens of B2B commercials. General Electric, GoDaddy.com,...

  • Evolving Our Marketing Solutions Product Strategy

    February 8, 2016

    By now you may have heard that we’re evolving our Marketing Solutions product portfolio, and you may be wondering what this could mean for you. Here at...

  • B2B Beat: Reaching Travelers with Utility and Customer Experience Marketing

    February 7, 2016

    Every once in a while the B2B Beat gets out from behind the laptop, takes a trip, and reminds ourselves that it’s a great big world out there. A great big...