• CMO's Corner: Are You Boring Your CMO? Master the Marketing Metrics that Matter to Them

    December 14, 2017

    If there is a science to marketing, it lies in measurement. We live in a data-filled, data-driven world today and many marketers have been raised to live and breathe clicks and conversions. But have you noticed that your CMO never walks into a board meeting to talk about bounce rates and traffic? In this age of analytics, data is a tool. When data used as a form...

  • Jay Jay French rocks our festive marketing playlist

    Jay Jay French rocks our festive marketing playlist

    December 14, 2017

    The founder, manager and guitarist of Twisted Sister isn’t a voice you’d expect to find on our holiday playlist of great marketing thought leadership. Jay Jay French, though, is far more than just another rock star. If you’ve heard him on The Sophisticated Marketer’s Podcast, you’ll know that he has one of the savviest, marketing-oriented minds in music. And he...

  • State of Data 2017

    The State of Data 2017

    December 13, 2017

    LinkedIn is proud to be a supporting sponsor on “The State of Data 2017,” the latest research from the IAB Data Center of Excellence and the Data & Marketing Association (DMA). The research was compiled by the Winterberry Group. "The State of Data" provides the first estimate of the size of the data economy by measuring the investment marketers are making in...

  • The second in our holiday series of top thought leadership, narrated by top marketing influencers

    Mark Schaefer reads a classic piece of Mitch Joel detective...

    December 13, 2017

    The second episode in our festive playlist of great marketing thought leadership is straight out of the detective genre. The marketing...

  • Ann Handley

    Ann Handley Reads Doug Kessler on the Festive Marketing...

    December 12, 2017

    Here’s the first episode in our festive playlist of great marketing thought leadership narrated by top marketing influencers and it’s...

  • LinkedIn Sophisticated Marketer's Box Set

    Plan a Smarter LinkedIn Marketing Strategy in Eight Crazy...

    December 12, 2017

    It’s a tale as old as time. Alcoholic man finds himself in trouble with the law again. Man gets one last chance at redemption. Man...