• Content Marketing Future

    LinkedIn Presents the Future: Content Marketing Edition (Video)

    December 17, 2017

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for content marketing. The three previous videos in the series can viewed here. Famously — and correctly — Seth Godin said, “Content marketing is all the marketing that’s left.” That was in 2008. With that quote from almost a decade ago, Godin essentially...

  • Marketing Influencers

    IBM's Jeremy Waite on the Best Post He's Read This Year

    December 16, 2017

    There’s always one kid in the class who goes above and beyond what you ask of them. When it comes to our festive playlist of great marketing thought leadership narrated by top marketing influencers, that kid is Jeremy Waite. The Global Leader of CMO Programs at IBM, and the EMEA Evangelist for Watson Marketing, doesn’t just narrate his favourite post from this...

  • Christmas Lights and Ornaments

    What’s Trending: Untangle Your Data and See the Light

    December 15, 2017

    The arrival of the holiday season (and Clark Griswold’s customary return to our TV screens) has us thinking about Christmas lights. Christmas lights are interconnected sources of illumination. In this regard, they’re a lot like data. But if you don’t handle those lights properly, you’ll end up with an unusable, tangled mess. This, too, can be true of data, and...

  • Cloud

    Content Lessons from LinkedIn’s Leading Cloud Computing...

    December 15, 2017

    Research consistently informs us that educational content is the key to helping win over customer hearts. In fact, one of our favorite...

  • CMO's Corner: Are You Boring Your CMO? Master the Marketing...

    December 14, 2017

    If there is a science to marketing, it lies in measurement. We live in a data-filled, data-driven world today and many marketers have...

  • Jay Jay French rocks our festive marketing playlist

    Jay Jay French rocks our festive marketing playlist

    December 14, 2017

    The founder, manager and guitarist of Twisted Sister isn’t a voice you’d expect to find on our holiday playlist of great marketing...