At some point within the past year or so, according to eMarketer, people in the U.S. started spending more time per day with their mobile devices than their TVs. This feels like an important, if inevitable, milestone. Statistics are everywhere in the business world these days. Sometimes it feels like there are way too many of them, especially when we often see...

This guest post was contributed by Simon Cook, Managing Director, Cannes Lions International Festival of Creativity. As campaigners for creativity, we believe that creativity can drive business and personal growth and positive change every day of the year. But it’s in June when the global communications community comes together to reboot, check-in and take part...

This is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers). Check out Part 1: Channel Marketers Are Missing a Big Opportunity: The New VAR Mindset. Driven by internal demands to hit the bottom of the funnel fast, the wide landscape of vendor relationships and large, complex marketing stacks,...