• Marketing To-Do List

    What’s Trending: Tackle Your To-Do List

    July 15, 2019

    Summer is a great time to travel. Whether it’s visiting family, checking out tourist spots, or just spending a week at the beach, there’s nothing quite like a summer vacation. Of course, once the vacation is over, you’re back at home. And if you’re like me, it’s a place full of half-finished home improvement projects. There just never seems to be time to finish...

  • Uncertainty in Marketing

    How to Deal with Uncertainty in Your Marketing Approach (and Your Life)

    July 14, 2019

    Editor's Note: This guest post was contributed by Greg Mischio, the Owner and Strategic Director of Winbound, a manufacturing marketing agency. Do you lay awake at night, worrying about your marketing? Do you hear that little voice in your head questioning what you know about marketing -- heck, questioning what you know about anything at all? According to...

  • The Insight Track with Shane Barker: Inspiring Examples of Influencer Marketing

    July 12, 2019

    Trends come and go. Forward-looking marketers want to identify the tactics and approaches that are here to stay.  Strategist and consultant Shane Barker is convinced that influencer marketing isn’t going anywhere — not because he’s bought into the hype, but because he has experienced the power of influence first-hand, time and again.  “Even if the influencer...

  • Linkedin Campaign Manager

    Introducing a More Powerful Campaign Manager

    July 11, 2019

    You’ve shared with us that one of your biggest marketing challenges is ensuring your campaigns can meet increasingly complex business...

  • Autopilot LinkedIn case study

    From Startup to Scale Up, How Autopilot Leverages LinkedIn ...

    July 10, 2019

    There is an ever-increasing pressure on marketers to deliver leads and ROI for a business. But with the number of tools and automation...

  • The Ultimate Guide To Transforming Your Employees Into...

    July 9, 2019

    It seems like every day, a new marketing influencer, publication or company is preaching the importance of employee engagement.  This...