• Ann Handley

    Ann Handley Reads Doug Kessler on the Festive Marketing Playlist

    December 12, 2017

    Here’s the first episode in our festive playlist of great marketing thought leadership narrated by top marketing influencers and it’s a proper holiday treat. We give you Ann Handley of MarketingProfs reading one of the most inspiring and funny posts about content marketing that I’ve ever read. And doing it with real feeling! The post she narrates is written by...

  • LinkedIn Sophisticated Marketer's Box Set

    Plan a Smarter LinkedIn Marketing Strategy in Eight Crazy Nights

    December 12, 2017

    It’s a tale as old as time. Alcoholic man finds himself in trouble with the law again. Man gets one last chance at redemption. Man spends holiday season performing community service as an assistant basketball referee while living with an elderly man and his sister.  Okay, so the storyline of Eight Crazy Nights won’t be confused with any of Aesop’s fables. But if...

  • Rise of the Review Economy

    The Rise of the Review Economy: How to Leverage Negative Reviews

    December 11, 2017

    Editor’s Note: This is the third blog post in our Rise of the Review Economy series we are creating with G2Crowd. View our first and second posts here. As the saying goes, it’s impossible to please everyone. But in the world of B2B reviews, a frustrated or unhappy customer can be one of your biggest assets. Let us explain. Today’s buyer selection process...

  •  Great Marketing Stories Read by Top Influencers

    Our Gift to You: Great Marketing Stories Read by Top...

    December 11, 2017

    What could be more festive than curling up by the fire as a wise narrator entertains you with something funny and thought-provoking?...

  • Future of B2B Marketing

    LinkedIn Presents the Future: B2B Marketing Edition

    December 10, 2017

    Editor’s Note: “LinkedIn Presents the Future: B2B Marketing Edition” is the third video in our LinkedIn Presents the future series;...

  • Content Marketing Trends

    18 Content Marketing Trends We Expect to See in 2018

    December 9, 2017

    This guest post was contributed by Josh Ritchie, CEO of Column Five. It’s safe to say that content marketing is here to stay. The...