Editor's Note: This guest post was contributed by Peter Field, a B2B Institute Research Fellow.  Executive Summary As I write this, it looks increasingly certain there’s going to be a recession. It will probably be different to ‘normal’ recessions, but many of the lessons about advertising from previous recessions still apply: Continuing to invest in brand...

The new trend going around social media is people showcasing what they’re doing with their “extra time.” If you are able physically and mentally to pick up a new hobby, plow through your reading list, or take online courses right now, that’s great!  If, on the other hand, you’re stressed out, cooped up, and not really finding all that “extra time” others are...

Our current challenging situation isn’t without a few small silver linings. Though most folks are being encouraged to stay in place for a while, just the simple fact of being home can have its bright side. Plus, with this opportunity to hunker down, some of us have the time to catch up on some essential reads. For marketers, we’ve got plenty of recommendations...