“If you consider your brand a resource or an anchor in your customer’s lives, you cannot abandon them. You must be present beyond the marketing funnel.” That’s just one bit of advice Juntae DeLane, Founder and Chief Strategist at Digital Delane, imparts on his clients — and other marketers who flock to hear him speak — about cultivating online B2B brands on the...
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As financial services marketers compete for a consumer audience, they are always looking for the most efficient and effective ways to promote their brands and products. LinkedIn recently commissioned "Meet the Member," a global report including insights from Business Insider and Forrester research, which found that financial services firms are increasingly...
- Topics:
- Financial Services Marketing
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Make no bones about it: creating executive thought leadership content is not a fluffy, feel-good undertaking. As we know by now, it has evolved into a valuable, complementary marketing strategy — one that can build trust, drive behavior, and resonate with current (and new) audiences in an authentic, human-centric way that other marketing efforts simply cannot....
- Topics:
- Thought Leadership
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According to marketing consultant and martech maven Dennis Shiao, if there’s one thing B2B marketers should be doing more to gain...
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Editor's Note: This is the second post in a five-part series that discusses key trends in tech marketing. It is based on the APAC...
- Topics:
- Tech Marketing
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The internet never forgets. It’s a reality of today’s world that many of us are still learning to grapple with. The permanence of...
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- Marketing Books Worth a Look