Both LinkedIn and Microsoft offer audiences that are larger and more powerful than you might think. The LinkedIn platform, which has more than 645 million members, now combines professional and user interest targeting options with its recently released interest targeting product — which includes Microsoft Bing search data. Microsoft Advertising also reaches a...
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- Topics:
- B2B Content Marketing
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LinkedIn hosts a community of more than 645 million members and 30 million businesses from across the globe. This makes it a central destination for professional networking, and — as data-driven marketers know — a robust source of insights around people, industries, and advertising. With so much data, though, we know it can be difficult to wrap your arms around...
- Topics:
- LinkedIn B2B Marketing
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As B2B messaging, content, and sales skills training company, Corporate Visions is a B2B messaging, content, and sales skills training company. Corporate Visions was looking to reach an audience of sales, marketing, and customer success decision-makers. Challenge Corporate Visions knew exactly what its target audience looked like, but the leads they were...
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LinkedIn Live is an exciting new format that brings together professional audiences in a real-time, interactive environment. Live...
- Topics:
- Video Marketing
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Imagine you were trying to become more physically fit, and to measure your progress, you checked your height and your shoe size every...
- Topics:
- Marketing Trends
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A good rebrand is like making a meal. The more you prep up front, the easier it will be down the road. This is especially true in a...
- Topics:
- Marketing Solutions,
- B2B Content Marketing