Key Takeaways B2B buyers are 50% more likely to make a purchase if they identify emotional value in a product or service (as opposed to functional value) B2B customers are 20% more likely to make a purchase after engaging with video content and social media channels Studies have seen emotive ads generate twice as much profit vs. rational, logic-based ads...

Marketers are constantly pressed for time. Between wading through emails, running to meetings and crafting campaigns, it’s hard to keep our heads above water. And as the linchpins in many B2B organizations, we’re often asked to be something for everyone: a social media manager, a copywriter, an email marketing extraordinaire, an event planner. The list of...

We asked, and you answered — in a big way. Last month we opened up nominations for Best of Company Pages 2018. After receiving over 13k submissions nominating 945 different Company Pages, we’ve tallied the votes and compiled our Top 10 list, which you can find below. This exemplary class features representation from around the globe, with top finishers propelled...