• Advertising in a Recession

    Advertising in Recession — Long, Short, or Dark?

    April 6, 2020

    Editor's Note: This guest post was contributed by Peter Field, a B2B Institute Research Fellow.  Executive Summary As I write this, it looks increasingly certain there’s going to be a recession. It will probably be different to ‘normal’ recessions, but many of the lessons about advertising from previous recessions still apply: Continuing to invest in brand...

  • Getting Up to Marketing Speed

    What’s Trending: Getting Up to Speed

    April 6, 2020

    The new trend going around social media is people showcasing what they’re doing with their “extra time.” If you are able physically and mentally to pick up a new hobby, plow through your reading list, or take online courses right now, that’s great!  If, on the other hand, you’re stressed out, cooped up, and not really finding all that “extra time” others are...

  • Favorite Marketing Books

    A Roundup of Our Favorite Books for Marketers

    April 3, 2020

    Our current challenging situation isn’t without a few small silver linings. Though most folks are being encouraged to stay in place for a while, just the simple fact of being home can have its bright side. Plus, with this opportunity to hunker down, some of us have the time to catch up on some essential reads. For marketers, we’ve got plenty of recommendations...

  • Marketers Prepare for the Path Forward

    How Marketers Can Start to Prepare for the Path Forward

    April 2, 2020

    Leadership during the coronavirus pandemic for us as marketing professionals has created a unique set of challenges which many of us...

  • LinkedIn Water Cooler #WFH #RemoteWork

    The Water Cooler: Business Professionals Focused on Sharing...

    March 31, 2020

    There are now more than 675 million LinkedIn members, and every month on the platform these professionals engage with and discuss...

  • Adapting to a New Normal in Marketing

    What’s Trending: Adapting to a New Normal

    March 30, 2020

    Congratulations, you’ve made it through another week of exploring uncharted territory. It’s likely in the first week or two, you were...