For B2B marketers, the game has changed. The core model remains the same: set goals, and use the right set of tactics, tools, and channels to achieve them. But the makeup of these methods is shifting, as are the ways in which we’re measured. This graphic from Marketing Land visualizes the new era of B2B marketing accountability: Driving traffic, on its own, isn’...
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The World’s Most Influential CMOs 2018 – a new report by Forbes, Sprinklr, and LinkedIn – is more than a list of talented, innovative marketers: It’s a revealing snapshot of the tectonic shifts marketers face today and a portrait of the most effective strategies for addressing them. This year’s report shows how forward-thinking marketers are grappling with these...
- Topics:
- LinkedIn Marketing News
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“Marketers really need to consider that this is a very sacred word.” That’s how Brian Solis, the author of Engage! and X: The Experience When Business Meets Design, launched into our discussion of storytelling. Straight away, it told me that this wasn’t going to be your average discussion about marketers telling stories. It was going to be a lot more challenging...
- Topics:
- B2B Content Marketing
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The World FinTech report 2017 from LinkedIn, Capgemini and Efma, found that incumbent financial brands maintained a trust rating 13...
- Topics:
- Marketing for Financial Services
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Nobody knows a brand like its own employees. That, in a nutshell, is why people tend to trust messages that come from a brand’s...
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The job of a modern marketer gets more complex by the day. The wealth of data we have at our fingertips enables us to tell more...
- Topics:
- Content Marketing Events