• Content Marketing Strategy

    What’s Trending: Taming the Madness of March

    March 25, 2019

    The end of March means different things to different folks. For some, it’s a celebration of the end of winter. For others, it’s a time to strategically craft their March Madness brackets. For marketers, it marks the end of Q1 — which means it’s a time for introspection and more than a little blind panic. How can we be 25% through the year already? Are we 25% of...

  • What Professionals Are Reading on LinkedIn

    Global Trade, What Professionals in Manufacturing are Reading, and More Insights from the Latest LinkedIn Content Insights Quarterly

    March 24, 2019

    In this edition of the LinkedIn Content Insights Quarterly, we explore what content is catching the eyes of the more than 610 million professionals on the LinkedIn platform. This quarter, we examine two key topics: Content that captured the attention of LinkedIn members working in the manufacturing industry. The most engaging content regarding trade.   As always...

  • Four real-world stories of B2B marketers unlocking growth through AI

    Four Real-World Stories of B2B Marketers Unlocking Growth through AI

    March 21, 2019

    Editor's Note: This post originally appeared on LinkedIn's EMEA Blog. Artificial Intelligence (AI) produces some very emotional reactions among marketers – and that’s largely because there’s so little solid information about what the technology can actually do for them. In the absence of facts, hype and fear tend to take over. We hear a lot about how AI will...

  • Targeting on LinkedIn

    Targeting on LinkedIn Just Got More Powerful

    March 20, 2019

    One of the hardest parts of advertising is reaching the right people.  With so many ways to define your target audience, it can be...

  • Investing in the Digital Age: how media influences the...

    March 19, 2019

    If you’re a marketer for an asset manager, you’ll know that your industry is changing. Last year, a study by Willis Towers Watson...

  • LinkedIn Marketing March Madness Bracket

    Marketing Madness Bracket: Buzzword Beaters

    March 18, 2019

    When the NCAA Men’s Basketball Tournament rolls around each year, people go crazy. They fill out numerous brackets, skip work, and...