• Trading Eights: B2B Marketing Riffs with Today’s Top Influencers

    February 9, 2016

    Great jazz musicians have the soul of an artist and the brain of a chess master. Their free-form expression is deeply rooted in knowledge of chord structure and musical theory. When jazz musicians take turns soloing—it’s called “trading eights,” because they take turns playing eight bars of music—it’s a collaborative act, but also a deeply personal one. For marketers, all of the above should sound familiar. Marketing requires intuition, creativity, knowledge, and skill. It’s...

  • How 4 B2B Marketers Supported Their Super Bowl Commercials with Digital and Social

    February 9, 2016

    The Super Bowl is a consumer advertising extravaganza, but over the years, it has also hosted dozens of B2B commercials. General Electric, GoDaddy.com, and even Volvo Trucks (in the late 1990s) are among the many B2B marketers to have run spots during the big game. This year’s game featured four B2B marketers investing in Super Bowl commercials, which reportedly cost $5 million per 30-second spot. Many experts argue that B2B companies are committing budget malpractice and wasting...

  • Evolving Our Marketing Solutions Product Strategy

    February 8, 2016

    By now you may have heard that we’re evolving our Marketing Solutions product portfolio, and you may be wondering what this could mean for you. Here at LinkedIn, creating value for our members and customers is our true north. We work hard to measure how we’re delivering value and then adjust course when we see opportunities to deliver even more. With this in mind we decided to make some changes to our product strategy, specifically as it relates to our Network Display and Lead...

  • B2B Beat: Reaching Travelers with Utility and Customer Experience Marketing

    February 7, 2016

    Every once in a while the B2B Beat gets out from behind the laptop, takes a trip, and reminds ourselves that it’s a great big world out there. A great big...

  • How Teamwork Can Take Your LinkedIn Company Page to the Next Level

    February 6, 2016

    "In order for a brand to fully realize the benefits of the new LinkedIn [content] platform, all team members must be engaged with LinkedIn." -  Eric...

  • 5 Finance Industry Leaders Share Best Practices for Improving the Customer...

    February 5, 2016

    When LinkedIn asked me to moderate a webcast called "How Wealth Managers Can Thrive Amidst Digital Disruption", my only worry was that an hour would not...