• Cannes Lions

    Can’t Make It to the South of France? Try the Cannes Lions Digital Experience Pass

    June 14, 2019

    This guest post was contributed by Simon Cook, Managing Director, Cannes Lions International Festival of Creativity. As campaigners for creativity, we believe that creativity can drive business and personal growth and positive change every day of the year. But it’s in June when the global communications community comes together to reboot, check-in and take part...

  • Building a More Effective Channel Marketing Strategy: The Roadmap

    Building a More Effective Channel Marketing Strategy: The Roadmap

    June 13, 2019

    This is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers). Check out Part 1: Channel Marketers Are Missing a Big Opportunity: The New VAR Mindset. Driven by internal demands to hit the bottom of the funnel fast, the wide landscape of vendor relationships and large, complex marketing stacks,...

  • LinkedIn Customer Success

    3 Organizations Show the Wide Range of Effective Marketing Approaches on LinkedIn

    June 12, 2019

    In today’s Wednesday Wins, we show three different approaches to winning on LinkedIn: Year Up, a non-profit organization that helps underserved youth find meaningful careers, focuses on creating organic content and promoting it via its LinkedIn Page. Greenhouse Software combines the organic and paid approach on LinkedIn. PagerDuty, an information and technology...

  • LinkedIn Ad History Timeline

    Introducing “A Brief History of Advertising on LinkedIn” ...

    June 11, 2019

    LinkedIn debuted on May 5, 2003. The professional networking platform, with its vision of “creating economic opportunity for every...

  • What’s Trending: Marketing Meets the Bottom Line

    June 10, 2019

    Marketers have more data on hand than ever before. We can target, deliver, and measure impact in ways we wouldn’t have dreamed of just...

  • Corporate Reputation

    Why Every Modern Business Should Be Focused on Corporate...

    June 9, 2019

    At the intersection of people and purpose sits corporate reputation: a perception held by your employees, customers, and internal and...