• LinkedIn members are liking, commenting, and sharing nearly 2x the rate from last year.

    Check These 5 Boxes to Create A Powerful Organic Brand Presence on LinkedIn

    August 16, 2018

    Within its walls, your organization has a vast pool of subject matter experts and influencers to draw from, each with his or her own unique perspective on the topics and trends currently shaping both internal operations and the industry landscape as a whole.  Tapping into their insights and expertise can help you populate your website and social media pages with...

  • LinkedIn Video Ads

    It’s Time to Get Emotional With LinkedIn Video Ads

    August 15, 2018

    Key Takeaways B2B buyers are 50% more likely to make a purchase if they identify emotional value in a product or service (as opposed to functional value) B2B customers are 20% more likely to make a purchase after engaging with video content and social media channels Studies have seen emotive ads generate twice as much profit vs. rational, logic-based ads...

  • LinkedIn Marketing Minute

    The Best Marketing Advice You’ve Ever Received -- In One Minute or Less

    August 14, 2018

    Marketers are constantly pressed for time. Between wading through emails, running to meetings and crafting campaigns, it’s hard to keep our heads above water. And as the linchpins in many B2B organizations, we’re often asked to be something for everyone: a social media manager, a copywriter, an email marketing extraordinaire, an event planner. The list of...

  • Announcing LinkedIn’s Top 10 Company Pages of 2018

    Announcing LinkedIn’s Top 10 Company Pages of 2018

    August 13, 2018

    We asked, and you answered — in a big way. Last month we opened up nominations for Best of Company Pages 2018. After receiving over...

  • 4 Content Archetypes

    The 4 Content Archetypes

    August 12, 2018

    The framework in this blog post is not mine. The framework stems from the excellent minds of Robert Rose and Carla Johnson and is...

  • Man Searching Through Binoculars

    What’s Trending: The Search for Sophistication with Social ...

    August 10, 2018

    *Image Source In her report from this week’s Digiday Content Marketing Summit in Colorado, Shareen Pathak rounded up quotes from...