• (According to Your Peers)

    B2B Marketers: What to Leave Behind in 2019 & What To Adopt in 2020

    January 22, 2020

    Out with the old, and in with the new. The arrival of a fresh year is a perfect time to clean house. As B2B marketers, it’s an opportunity to take a step back from the daily hustle and review our strategies to determine what’s worth keeping, what’s worth adding, and what needs to go.  By simply swapping out one ineffective habit or tactic, and replacing it with...

  • Changing the Conversation in 2020 as Messaging Evolves for B2B Marketers

    Changing the Conversation in 2020 as Messaging Evolves for B2B Marketers

    January 21, 2020

    When's the last time that you sat through a television commercial? How frequently do you mark unsolicited emails as junk? Are the advertising circulars that come through postal mail immediately deposited in your recycling bin?  While these examples might lean more B2C-centric, they hint toward a changing mindset that transcends into B2B decisions as well....

  • Your Marketing New Year's Resolutions

    What’s Trending: Keep Up Your Resolve

    January 20, 2020

    Looking for some peace and quiet this week? Head down to your local gym. There was likely a massive influx of new members for the first couple of weeks, but by now the flood has slowed to a trickle. If you were one of those hopeful new recruits, don’t feel bad: It’s estimated that 80% of all New Year’s resolutions fail by February. How can we keep our marketing...

  • LinkedIn: Making Growth Happen

    Sunday Matinee: Making Growth Happen, Part 7

    January 19, 2020

    When it comes to content marketing and thought leadership, Amisha Gandhi, VP-Influencer Marketing and Communications at SAP, Ariba,...

  • Marketing Book Worth a Look: Marketing Rebellion

    January 16, 2020

    According to author Mark W. Schaefer, the next marketing rebellion is right around the corner. Not convinced? Consider the following...

  • New on LinkedIn Pages

    What’s New with LinkedIn Pages: Helping You Humanize Your...

    January 15, 2020

    Today, more than 50 million organizations around the world rely on LinkedIn Pages to help them engage with their customers, prospects...