If you’re a marketer for an asset manager, you’ll know that your industry is changing. Last year, a study by Willis Towers Watson found that total assets under management (AuM) of the world’s largest 500 managers leapt 15.6% to almost $94 trillion in 2017 – the highest growth in a decade. At the same time, the top 20 firms now manage a record 43% of these assets...

When the NCAA Men’s Basketball Tournament rolls around each year, people go crazy. They fill out numerous brackets, skip work, and crowd into their favorite sports bars at 10 in the morning to catch the action. The games playing out in this tourney are often emotional roller coasters, which can leave us screaming from exhilaration or cursing from despair....

The listicle has gotten a bad rap in content marketing circles. Look around the web and you’ll find a litany of complaints registered against this trendy format. I’ve compiled a few here (presented in list form, of course): They’re clickbait that’s killing journalism! They’re repetitive and redundant! They’re just a bunch of shallow fluff! They’re ruining our...