•  Taking B2B Marketing Strategies Off the Beaten Path

    Dare to Succeed in 2019: Embrace These B2B Marketing Trends and Forge Ahead Bravely

    December 14, 2018

    To be brave is to show mental or moral strength in the face of danger, fear, or difficulty. As marketers, we routinely stare down each of these menaces: the danger of unfulfilling campaigns and initiatives; the fear of lackluster results and dissatisfied stakeholders; the difficulty of avoiding negative outcomes in a world of rapid change and ever-growing...

  • Measuring ROI is as Essential as Telling Time

    Dare to Succeed in 2019: All-Time Marketing and Other Measurement Trends

    December 13, 2018

    There’s a quote I’m fond of, from a guy who’s done his share of measuring. The words have helped on many occasions, so poking holes in them has me feeling a touch ungrateful. That said, I’ve come to learn that Charles Schwab’s assertion — “The best place to succeed is where you are with what you have” — is profoundly intelligent if your goal is to create content...

  • Dare to Succeed in 2019: Media Value Investing and Other Distribution Trends

    December 12, 2018

    Routines can be good. They provide predictability and a foundation for establishing strong habits. But the flip side is that they can be a quick path to getting stuck in a rut. Exercise is a perfect example. Committing to work out every morning is a terrific way to get the blood pumping. But after a while, you might find yourself on autopilot, going through the...

  • Customer Retention: Definition, strategies and planning

    What Is Customer Retention And How to Improve It

    December 12, 2018

    In 2018, you might think it’s silly to consider an idea that an Italian economist realized in 1906. But, in fact, his insight is...

  • Creative

    Dare to Succeed in 2019: The Originality Delusion and Other...

    December 11, 2018

    Creation is inherently risky. Any time we create something new, there’s a chance that it will fall flat. And if that danger doesn’t...

  • Audience Trends

    Dare to Succeed in 2019: The Death of Personas and Other...

    December 10, 2018

    Editor's Note: This week on the LinkedIn Marketing blog, we're serving up a compilation of contrarian ideas in marketing to help you...