• Woman smiling at a peer not pictured. City skyline in the background

    LinkedIn Updates Marketing Partner Community With New Specialities

    September 25, 2020

    Today, the power of community is more important than ever. Community is core to providing shared resources, support, and encouragement, which so many of us need in today’s world of work. And, even while working from home, you can still access many of your communities, including colleagues, connections — and even your partners — to help you achieve your goals. As...

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    Learn How to Master Retargeting by Lead Gen Form Interactions

    September 24, 2020

    For marketers, nothing is more sought after than proven strategies. Knowing which strategies to use and when, can be the difference between good and great results. This is what makes our role as marketers unique. Our creative ideas and innovative approaches can inspire action. Yet, even the best marketers know we do this more effectively when we have the right...

  • Man working from home on laptop as child plays with blocks nearby

    How Decision Makers Consume Content Today

    September 23, 2020

    B2B marketing approaches can and do vary widely, but the need to reach and motivate decision makers is one thing that unites pretty much all B2B marketers. No matter which strategy you’ve adopted, or which industry you belong to, or which continent you call home, impressing key decision makers is probably a pivotal part of your job. If it’s been a while since...

  • A couple sitting on a couch watching laptop in their PJ's with their dog

    Must-See TV: 7 Shows that Will Feed Your Marketing Mind

    September 22, 2020

    Sunday night’s EMMY Awards gave us plenty of ideas for TV shows to binge watch. But does binge-watching session give you a guilty...

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    What’s Trending: Publication Is Just the Beginning

    September 21, 2020

    For content marketers, publishing can sometimes feel like the finish line. After all the audience research, the outlines, and multiple...

  • A woman sitting at a small round table in a library with her laptop open while smiling and looking directly at the camera.

    Harness the Network Effect to Boost Enrollment in Your...

    September 18, 2020

    Editor's Note: A version of this post originally appeared on LinkedIn. Modern consumers researching a major purchase no longer blindly...