• LinkedIn Marketing March Madness Bracket

    Marketing Madness Bracket: Buzzword Beaters

    March 18, 2019

    When the NCAA Men’s Basketball Tournament rolls around each year, people go crazy. They fill out numerous brackets, skip work, and crowd into their favorite sports bars at 10 in the morning to catch the action. The games playing out in this tourney are often emotional roller coasters, which can leave us screaming from exhilaration or cursing from despair....

  • In Defense of the Listicle

    In Defense of the Listicle

    March 17, 2019

    The listicle has gotten a bad rap in content marketing circles. Look around the web and you’ll find a litany of complaints registered against this trendy format. I’ve compiled a few here (presented in list form, of course): They’re clickbait that’s killing journalism! They’re repetitive and redundant! They’re just a bunch of shallow fluff! They’re ruining our...

  • Enlightened Technology Buying

    Enlightened Technology Buying: How Marketers Can Drive Customer Decisions from Acquisition to Renewal

    March 14, 2019

    In today’s dynamic world of work, technology continues to play a key role in shaping productive and successful business. However, the pathway toward purchasing a new technology solution continues to evolve within organizations, as departmental functions work collaboratively in pursuit of a shared goal — whether that be more efficient customer experiences,...

  • B2B Ecommerce

    B2B Ecommerce: Does Your Business Help Customers Help...

    March 13, 2019

    Editor's Note: This guest post was contributed by Barry Feldman, Owner, Feldman Creative. Here’s a dangerous supposition I encourage...

  • Brand Strategy vs. Content Marketing Strategy

    What’s The Real Difference Between Brand Strategy and...

    March 12, 2019

    Editor's Note: This post was contributed by Josh Ritchie, CEO/Cofounder at Column Five. Many people have many different ideas about...

  •  Sunrise on a Mountain Road

    What’s Trending: Make Up for Lost Time

    March 11, 2019

    The thief of time has come. We’re powerless to stop it. On Sunday morning at 2 a.m., we lost an hour of sleep to daylight savings time...