• The ABCs of ABM

    The ABCs of ABM: Your Account Based Marketing Primer

    December 8, 2016

    Once upon a time, there was a very effective marketing tactic called account-based marketing (ABM). Instead of broadcasting a message and hoping the most relevant audience would hear it, account-based marketers looked for their most valuable audience and tailored their messages directly to those few accounts, or even individuals. It was a great way to get...

  • Content Marketing and Employee Advocacy

    Why Content Marketing Needs Employee Advocacy

    December 8, 2016

    An employee advocacy program makes it easy for your employees to share content that enhances their personal brand and the corporate brand. There are plenty of benefits for both parties: Employees can expand their personal networks, become known as thought leaders, and connect with the company in a more meaningful way. Your organization benefits from an expanded...

  • LinkedIn Sponsored Content on the HubSpot Platform

    5 Things HubSpot Learned after a Year with LinkedIn Ads [SlideShare]

    December 7, 2016

    “When we first integrated LinkedIn ads into HubSpot, we weren’t sure what to expect,” admitted HubSpot’s Marcus Andrews in a post explaining what HubSpot learned after a year with LinkedIn advertising. Here at LinkedIn, we had a pretty good idea of what to expect. Still, even with our abundance of proof that B2B marketing on LinkedIn works, we were excited to...

  • Why You Should Consider a Career in Content Marketing

    Why You Should Consider a Career in Content Marketing

    December 7, 2016

    As the new year approaches, you’re likely beginning to draft a list of resolutions you’d like to tackle in 2017. Perhaps it includes...

  • New LinkedIn Research Reveals How to Create Engaging Content

    December 6, 2016

    This post was written in conjunction with Lorraine Hester, Market Research and Insights Manager, LinkedIn. You would be hard-pressed...

  • The Sophisticated Marketer’s Podcast

    The Sophisticated Marketer’s Podcast: Productivity versus...

    December 6, 2016

    Time, as Steve Miller tells us, keeps on slipping into the future. As we grow older and our lives get busier, it seems like each day...