Back at the beginning of 2018, when we polled marketers about their priorities and aspirations for the coming year, it became clear that LinkedIn Company Pages were top-of-mind for many of you. The foremost “dream big” goal was to grow Company Page followings by 100x, and when asked which LinkedIn product marketers could use some help with, Company Pages were...
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Marketers can take advantage of many tools to refine and engage their audiences through LinkedIn. But your efforts on the platform become all the more effective when you integrate your own data. Contact Targeting and Website Retargeting, two features available through Matched Audiences, allow you to capitalize on opportunities developed outside the LinkedIn...
- Topics:
- LinkedIn B2B Marketing
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Editor's Note: This is an excerpt from our latest Sophisticated Marketer's Quarterly Magazine: Issue 3. Get your free print copy here! I was updating my Feedly RSS feed last month as part of my digital spring clean at the start of the year. The thing was: as I went through the creativity and marketing-related blogs that I follow, I realised how many there are...
- Topics:
- B2B Content Marketing
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You might have heard that Linkedln just went all in on B2B video. This enables brands to use sight, sound, and motion to tell more...
- Topics:
- Video Marketing
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Last July, we asked you to nominate the Best Company Pages of 2017 and received more than 9,000 submissions. Today, we’re opening up...
- Topics:
- LinkedIn Company Pages
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Editor’s Note: This guest post was contributed by Bob Armour, CMO of Jellyvision. Not so long ago, marketing was thought of as the...
- Topics:
- Sales and Marketing