• APAC Live With Marketers

    Think Global, Act Local: 4 Highlights from APAC’s First Edition of ‘Live with Marketers’

    April 18, 2019

    What drives a global marketing campaign to success? Is it led by a team at headquarters or is it a combined effort from regional teams? Our senior APAC content lead Kate Mallord interviews LinkedIn marketing directors Danielle Uskovic, Vidya Subramanian, and Nico Lutkins on collaboration between global and local teams. In case you missed it, here’s the full APAC...

  • LinkedIn Interest Targeting

    How to Use LinkedIn’s New Interest Targeting to Reach Your Campaign Goals

    April 18, 2019

    Recently, LinkedIn released interest targeting a new way to reach members with relevant ads that match their professional interests. With the breadth of content, conversations, and engaging moments shared every day across thousands of topics on LinkedIn, interest targeting makes it easy to translate this activity into audiences you can reach based on the content...

  • The Guide to B2B Video that every tech marketer should read

    The Guide to B2B Video That Every Tech Marketer Should Read

    April 17, 2019

    Editor's Note: A version of this post originally appeared on the LinkedIn Marketing EMEA Blog. Products that are too complicated, information that’s too technical, budgets that are too small… as a B2B tech marketer it’s easy to find a reason why video won’t work for your brand. However, far too many of those reasons are based on myths and received wisdom about...

  • Lady working on laptop

    How to Boost Your B2B Content Strategy and the New, Free...

    April 16, 2019

    What is a B2B content marketing strategy? How can I execute one optimally on LinkedIn? Whether you’re learning how to start a B2B...

  • What’s Trending: Keeping the Faith

    What’s Trending: Keeping the Faith

    April 15, 2019

    Are marketers losing faith in the efficacy of content marketing?! That’s exactly what a headline on The Drum suggested last month,...

  • Classic Marketing Quotes

    More Than Words: Classic Quotes from 22 Marketing Experts, ...

    April 14, 2019

    “The definition of insanity is doing the same thing over and over and expecting different results.” You’ve undoubtedly heard this...