Out with the old, and in with the new. The arrival of a fresh year is a perfect time to clean house. As B2B marketers, it’s an opportunity to take a step back from the daily hustle and review our strategies to determine what’s worth keeping, what’s worth adding, and what needs to go.  By simply swapping out one ineffective habit or tactic, and replacing it with...

When's the last time that you sat through a television commercial? How frequently do you mark unsolicited emails as junk? Are the advertising circulars that come through postal mail immediately deposited in your recycling bin?  While these examples might lean more B2C-centric, they hint toward a changing mindset that transcends into B2B decisions as well....

Looking for some peace and quiet this week? Head down to your local gym. There was likely a massive influx of new members for the first couple of weeks, but by now the flood has slowed to a trickle. If you were one of those hopeful new recruits, don’t feel bad: It’s estimated that 80% of all New Year’s resolutions fail by February. How can we keep our marketing...