• Close up of Cannes Lions Award

    What’s Trending: Change in the Air at Cannes Lions Festival

    June 23, 2017

    The central themes at this week’s Cannes Lions Festival were readily apparent: data and diversity. As if to make the tech industry’s advances as conspicuous as possible, Snapchat loudly announced its presence with a bright yellow branded ferris wheel right next to the conference entrance. As the wheel spins, so too does the world. In Cannes, the necessity of...

  • Anomaly London

    The Agency Interview: 27 Questions for Mike Byrne

    June 22, 2017

    Mike Byrne is Founding Partner/Global Creative Officer of Anomaly in New York. Prior to helping launch Anomaly in 2006, he was a Creative Director at Wieden & Kennedy for eight years. We asked Mike 27 questions; here are his 27 answers. 1. What did you have for breakfast this morning? Nothing. Just coffee out of a thermos. 2. What’s the last great thing you...

  • Employee Advocacy

    How to Identify and Empower Your Company’s Social Media Champions

    June 22, 2017

    As social media sites restrict organic access and filter news feeds, socially active employees can be the key to extending your brand reach. The term employee advocacy refers to a strategic, sustained program that empowers and inspires employees to share on their own networks, on the brand’s behalf. Odds are most of your employees are already active on social...

  • LinkedIn Company Pages Playbook Cover

    Introducing the LinkedIn Company Pages Playbook

    June 21, 2017

    Once upon a time, if we wanted to research a company, we’d haul out the yellow pages and flip through its endless listings to find the...

  • Cannes Lions Festival of Creativity 2017

    The Intersection of Technology and Creativity Dominates...

    June 21, 2017

    This year at the Cannes Lions Festival of Creativity, as in recent years, the world’s most influential technology companies — ranging...

  • LinkedIn Targeting Tips

    The LinkedIn Targeting Combos Driving ROI

    June 20, 2017

    Note: A version of this post originally appeared on the LinkedIn Marketing Solutions EMEA blog.  When you first start targeting B2B...