There’s a certain poetry in the best content marketing. It has rhythm and a meaning that somehow stretches beyond the mere words. So if that’s true, we thought why not create content marketing that actually is poetry? Why not, indeed? National Poetry Day takes place in the United Kingdom and Ireland on Thursday, September 28. In honor of that day, we took some...

They say New York City is the center of the universe. While that may not be factually true, few will argue that NYC is the center of the advertising universe. For B2B marketers, Advertising Week 2017 is up next in the lineup of can’t-miss marketing conferences. Hear directly from inspiring speakers and industry luminaries like Sheryl Sandberg, Arianna Huffington...

Blogging has long been viewed as a staple in the world of content marketing. That isn’t likely to change soon. Publishing blog posts is relatively inexpensive, with a low barrier of entry, and is one of the simplest ways to drive traffic to your website. But generating clear results through this tactic can prove tricky. As the Web continues to swell with more...