• LinkedIn Introduces Conversation Ads

    Engage Your Prospects in More Personal Ways with Conversation Ads

    March 17, 2020

    Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2020. Today, more than 2.5 billion people (35%) in the world use mobile messaging apps, and that number is expected to grow to nearly 40% by 2023. Not only are people using these apps, but they’re being used more than three hours a day. On LinkedIn, we are also seeing a...

  • 5 Important Social Media Trends

    The 5 Most Important Social Media Trends in 2020

    January 28, 2020

    Editor's Note: This special encore post, which was contributed by Sarah Dawley, Senior Copywriter at Hootsuite, was one of readers' favorites so far in 2020. If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and proven trends, not a list of flash-in-the-pan tactics. Hootsuite’s Social Media Trends...

  • Woman working at her desk alone

    Account-Based Marketing Stats Every Strategist Should Know

    July 2, 2020

    A wise person once observed that, generally speaking, whatever comes easy doesn't last, and whatever lasts doesn’t come easy. Admittedly, this adage may seem like an odd choice for starting a post about account-based marketing (ABM). After all, we’re talking about a customized strategy which, by definition, is not supposed to “last” beyond any one target account...

  • Illustration: Woman in front of computer screen

    How Marketing Budgets and Strategies Are Being Impacted by ...

    July 1, 2020

    For marketers, few things are more valuable than context. Understanding how your brand fits into the specific context of your audience...

  • Brand and Demand illustration

    The 5 Growth Principles that APAC Marketers Need Today

    July 1, 2020

    Editor's Note: This post was co-authored by Sarah Sullivan. As a B2B marketer, there’s a high chance you use a mix of brand and demand...

  • LinkedIn Water Cooler Series

    The Water Cooler: Moving Forward in Current Economic...

    June 30, 2020

    Every day on LinkedIn, business professionals engage with content that’s important to them. And every month, the LinkedIn Water Cooler...