Seeing is believing. This is a fundamental tenet that guides us at LinkedIn Marketing Solutions, and it’s why one of our core focuses is providing clear analytics and reporting around all our services. Marketers shouldn’t have to guess how well their campaigns are performing. With LinkedIn Conversion Tracking, a feature available in LinkedIn Campaign Manager,...

Editor's Note: This Proof Week Q&A, complete with client case studies, was contributed by Tom Jacobs, Insight and Acquisition Consultant at Ledger Bennett.  Demonstrating a revenue-based performance model in B2B requires both an advanced infrastructure on the client side and a wealth of knowledge on the agency side. There is no one-size-fits-all approach when...

What’s on your mind these days? If you’re anything like the majority of your marketing peers, ROI ranks near the top.  With the end of 2018 approaching, and next year’s annual budgets coming into consideration, it’s as important as ever to demonstrate the value of our programs and build toward bigger things in 2019.  But as the digital environment grows more...