What does it take for marketers to be able to connect their brand marketing investment with their demand generation efforts? How can they ensure that the awareness and mental availability they’re building flows through into interest and action when the time is right? How can they maximise the ROI of performance marketing by zeroing in on the people they’ve...
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- Topics:
- LinkedIn B2B Marketing
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Remember those commercials with the slogan, “So easy, a caveman could do it?” They were everywhere in the early 00s, even inspiring a short-lived sitcom based on the 30-second spots. Now: remember what service those commercials were advertising, and for which brand? Many folks would have no trouble remembering the commercials themselves. But there’s a difference...
- Topics:
- Marketing Trends
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Planning events is time-consuming. There are schedules to set, speakers to find, marketing to do, creative to develop. Then you must identify your target audience, set performance targets, and optimize everything along the way. The work can feel never-ending. Right now, event planners are working under shortened planning cycles, waiting for information about how...
- Topics:
- Marketing Events,
- LinkedIn B2B Marketing
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During times of difficulty and duress, leaders lead. Today’s companies and their decision makers are navigating unprecedented change...
- Topics:
- Thought Leadership,
- LinkedIn B2B Marketing
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Muck Rack was founded as “LinkedIn for journalists;” a free service for journalists to create a portfolio and showcase their work, and...
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Snowflake’s founders started from scratch and built a data platform that would harness the immense power of the cloud. But their...