• Marketing Influencers

    IBM's Jeremy Waite on the Best Post He's Read This Year

    December 16, 2017

    There’s always one kid in the class who goes above and beyond what you ask of them. When it comes to our festive playlist of great marketing thought leadership narrated by top marketing influencers, that kid is Jeremy Waite. The Global Leader of CMO Programs at IBM, and the EMEA Evangelist for Watson Marketing, doesn’t just narrate his favourite post from this...

  • Christmas Lights and Ornaments

    What’s Trending: Untangle Your Data and See the Light

    December 15, 2017

    The arrival of the holiday season (and Clark Griswold’s customary return to our TV screens) has us thinking about Christmas lights. Christmas lights are interconnected sources of illumination. In this regard, they’re a lot like data. But if you don’t handle those lights properly, you’ll end up with an unusable, tangled mess. This, too, can be true of data, and...

  • Cloud

    Content Lessons from LinkedIn’s Leading Cloud Computing Instructor

    December 15, 2017

    Research consistently informs us that educational content is the key to helping win over customer hearts. In fact, one of our favorite stats from Conductor details how buyers are 131% more likely to purchase from a brand immediately after they consume early-stage, educational content. Even our own findings reveal the strength of instructional content throughout...

  • CMO's Corner: Are You Boring Your CMO? Master the Marketing...

    December 14, 2017

    If there is a science to marketing, it lies in measurement. We live in a data-filled, data-driven world today and many marketers have...

  • Jay Jay French rocks our festive marketing playlist

    Jay Jay French rocks our festive marketing playlist

    December 14, 2017

    The founder, manager and guitarist of Twisted Sister isn’t a voice you’d expect to find on our holiday playlist of great marketing...

  • State of Data 2017

    The State of Data 2017

    December 13, 2017

    LinkedIn is proud to be a supporting sponsor on “The State of Data 2017,” the latest research from the IAB Data Center of Excellence...