• The Agency Interview: 29 Questions With Tushar Vyas

    August 19, 2017

    Tushar Vyas is the Chief Strategic Officer at GroupM South Asia. Read on for interesting take on why it's a good time to be working in India and on why Ironman is his favorite super hero. We asked him 29 questions. Here are his 29 answers. 1. What did you have for breakfast this morning? Sundays I have Indian breakfast — white dhokla (steamed rice cakes), fruits...

  • LinkedIn Sales and Marketing Alignment

    Act Now to Turn Sales and Marketing Into the Power Couple

    August 18, 2017

    New research from LinkedIn shows that there’s never been more awareness of the need for sales and marketing alignment. Sales and marketing teams worldwide are working harder than ever at making their relationship work. However, our study also shows that the best intentions aren’t always enough. Like any relationship that matters, the one between sales and...

  • Camcorder Shooting Video

    What’s Trending: Is Video Overtaking the Content Kingdom?

    August 18, 2017

    The unmistakable rise of video on the web is leading many marketers to wonder how they can incorporate the medium into their own strategies. To some who’ve been raised on the written word, video marketing can feel new and foreign, but you don’t have to look far to see creative and impactful applications across a wide array of industries. Early this year, Forbes...

  • Announcing the Latest LinkedIn Content Insights Quarterly: ...

    August 17, 2017

    Welcome to the second edition of the LinkedIn Content Insights Quarterly. This report uses LinkedIn data to examine the kinds of...

  • Carnival Midway at Night

    What’s in it for Me? How to Inspire Sustainable Employee...

    August 17, 2017

    When creating an employee advocacy program, it’s tempting to load up on the gamification. It can almost become like an arcade, or a...

  • LinkedIn's 5 Trends Every CMO Should Know

    Announcing 5 Trends Every CMO Should Know

    August 16, 2017

    Marketing’s contribution to business success is better understood today than ever. That understanding means more influence and...