• Secret Sauce: How We Use Contact Targeting and Website Retargeting

    July 19, 2018

    Marketers can take advantage of many tools to refine and engage their audiences through LinkedIn. But your efforts on the platform become all the more effective when you integrate your own data. Contact Targeting and Website Retargeting, two features available through Matched Audiences, allow you to capitalize on opportunities developed outside the LinkedIn...

  • Woman reading on tablet

    The 50 Blogs Every B2B Marketer Should Follow

    July 18, 2018

    Editor's Note: This is an excerpt from our latest Sophisticated Marketer's Quarterly Magazine: Issue 3. Get your free print copy here! I was updating my Feedly RSS feed last month as part of my digital spring clean at the start of the year. The thing was: as I went through the creativity and marketing-related blogs that I follow, I realised how many there are...

  • LinkedIn Video Ads

    Introducing the LinkedIn Video Ad Gallery of Greatness [SlideShare]

    July 17, 2018

    You might have heard that Linkedln just went all in on B2B video. This enables brands to use sight, sound, and motion to tell more compelling stories and drive deeper engagement in feeds. We’ve gathered a sampling of frame-worthy Linkedln video ads and now we’re hanging them on the walls of our pop art gallery for all to admire and learn from. Glean the best...

  •  Best LinkedIn Company Pages of 2018

    Submit Your Vote: Best LinkedIn Company Pages of 2018

    July 16, 2018

    Last July, we asked you to nominate the Best Company Pages of 2017 and received more than 9,000 submissions. Today, we’re opening up...

  • Data-Driven Marketing Machine

    7 Tips for Building a Lean, Mean, Data-Driven Marketing...

    July 15, 2018

    Editor’s Note: This guest post was contributed by Bob Armour, CMO of Jellyvision. Not so long ago, marketing was thought of as the...

  • Person With Sparkler

    What’s Trending: Ignite Your B2B Campaigns Through Social, ...

    July 12, 2018

    “What we were doing a few years ago doesn’t work anymore.” These were the words of LinkedIn’s Jason Miller during his presentation at...