Looking for some peace and quiet this week? Head down to your local gym. There was likely a massive influx of new members for the first couple of weeks, but by now the flood has slowed to a trickle. If you were one of those hopeful new recruits, don’t feel bad: It’s estimated that 80% of all New Year’s resolutions fail by February. How can we keep our marketing...
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- Topics:
- Marketing Trends
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When it comes to content marketing and thought leadership, Amisha Gandhi, VP-Influencer Marketing and Communications at SAP, Ariba, and Fieldglass, has a simple philosophy: "Don't be a taker; be a giver." Oh, and avoid being too sales-y, Gandhi says in the latest Making Growth Happen video. Just be useful. "A lot of companies think they're sharing their thought...
- Topics:
- B2B Marketing Influencers
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According to author Mark W. Schaefer, the next marketing rebellion is right around the corner. Not convinced? Consider the following bold assertions: The sales funnel is gone Advertising is missing the mark Loyalty is a myth Engagement doesn’t matter These alarming revelations were the impetus for Mark’s new book, Marketing Rebellion: The Most Human Company Wins...
- Topics:
- Marketing Books Worth a Look
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Today, more than 50 million organizations around the world rely on LinkedIn Pages to help them engage with their customers, prospects...
- Topics:
- LinkedIn Pages
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As a Higher Ed marketer, you don’t always get the credit you deserve. And frankly, Higher Ed marketers can be their own worst enemies....
- Topics:
- Education Marketing
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How can we make sure we’re working and spending smarter than last year? That’s essentially the question we ask ourselves over and over...
- Topics:
- Proof: Marketing ROI