• LinkedIn Partners With DataSift

    LinkedIn Partners With DataSift to Give B2B Marketers Advanced Data Insights

    January 18, 2017

    Today’s B2B content marketers live and die by data, and knowing what matters to their audiences can mean boom or bust. But with so much data to crunch, it’s harder than ever to cut through the noise and understand who they should target, how they should communicate and what kind of content to create. Today, we’re excited to announce the launch of PYLON for...

  • Five Tips to Develop an Effective Targeting Strategy on LinkedIn

    January 18, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here. As the world’s largest professional network, LinkedIn makes it easy for B2B marketers to leverage professional targeting to their advantage. That’s why 80% of B2B leads generated from social media come from LinkedIn. Here...

  • Agency Interview: 32 Questions with Sean C. Reardon

    January 17, 2017

    Sean C. Reardon is CEO of Zenith, Moxie. His experience in the advertising agency business includes stops at Goodby, Silverstein & Partners and Publicis & Hal Riney, where he learned the value of culture. He matriculated at Penn State University, and as a fan of the Nittany Lions, he makes a compelling case for the team’s inclusion in the just completed College...

  • Expert Tips to Identify a Naming Structure for Your...

    January 17, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • Six Steps to Implement Conversion Tracking in LinkedIn's...

    January 16, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • LinkedIn’s Russ Glass Outlines Planned Product Improvements...

    January 15, 2017

    Last year, a segment of marketers boosted advertising spending on the LinkedIn platform by 130 percent, according to an analysis by...