What’s the biggest challenge for today’s marketers? According to HubSpot’s research, generating traffic and leads is the No. 1 answer by a longshot. Lead generation continues to be the primary standard upon which many marketing units are judged, but is only becoming more difficult as competition grows and attention shares shrink. Lead Gen Forms on LinkedIn are...
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- Topics:
- LinkedIn B2B Marketing
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Are you running an advertising campaign via LinkedIn Campaign Manager? Are you having trouble deciding between bid types? It’s always a good idea to be consistently monitoring your bidding strategies. Here are 7 tips for improving your bidding strategy to drive campaign ROI on LinkedIn Campaign Manager. 7 tips for improving your bidding strategy 1. Decide...
- Topics:
- LinkedIn B2B Marketing
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Pardon the interruption? Your customers and prospects may not be so inclined. It’s been 20 years since Seth Godin published his seminal book, Permission Marketing, in which he defined (and critiqued) the traditional model of “interruption marketing.” Back in 1999, he couldn’t have possibly anticipated the number of distractions and interruptions people would be...
- Topics:
- LinkedIn B2B Marketing
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Summary: A recent survey to US LinkedIn members found that millions of members are interested in enrolling in a bachelor’s degree...
- Topics:
- Education Marketing
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There’s no better time than the holiday season to curl up with a new book and lose yourself in its pages. Short days, chilly weather,...
- Topics:
- Holiday Campaigns
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If you've ever wondered what an animated Gini Dietrich looks like, you now have to wonder no more. Dietrich, the CEO of Arment...