• What’s Trending: Make the Most Out of Mistakes

    September 23, 2019

    “That’s why pencils have erasers!” We’ve all heard this cliché in reference to making mistakes. The problem is that it’s not very practical. Writing with a pencil is in fact one of the very few instances where you can actually reverse a mistake and act like it never happened.  Mistakes are valuable precisely because we can’t erase them. When we own our missteps...

  • What Is Social Media Marketing

    What Is Social Media Marketing: Strategy and Best Practices

    September 22, 2019

    Social media marketing is a central focus for organizations across the business spectrum today. Or at least, it should be. No matter your marketing objective — be it brand awareness, consideration, or conversions — a sound social media strategy will be instrumental in helping you achieve it. Bridging this strategy to your goals and creating a sustainable social...

  • 9 LinkedIn Learning Courses That Can Modernize Your Marketing Skills in Minutes

    9 LinkedIn Learning Courses That Can Modernize Your Marketing Skills in Minutes

    September 20, 2019

    If given the chance to redo your schooling years, particularly those last few, would you do anything differently?  If you’re like most of the people I’ve spoken with or overheard over the years, the answer is an emphatic, “Yes!” Maybe you had a little too much fun. Maybe you didn’t have enough. Maybe you would’ve focused less on amassing facts and more on...

  • Paycor's LinkedIn Success Story

    Paycor Powers up Bottom-Line Impact with Strategic Lead Gen...

    September 18, 2019

    Paycor is a Cincinnati-based software company that delivers recruiting, HR and payroll solutions to business leaders, entrepreneurs...

  • Why Hootsuite Recommends Boosting Your LinkedIn Organic Content

    Why Hootsuite Recommends Boosting Your LinkedIn Organic...

    September 17, 2019

    With more than half a billion members, LinkedIn is the largest and most powerful professional community on the planet. So when you see...

  • What’s Trending: Turn Euphoria into Action

    What’s Trending: Turn Euphoria into Action

    September 16, 2019

    It’s marketing conference season again, and you know what that means: Hundreds of experts are sharing their best and most effective...