• Announcing LinkedIn’s Top 10 Company Pages of 2017

    Announcing LinkedIn’s Top 10 Company Pages of 2017

    July 27, 2017

    Last week, we asked you to nominate the businesses and organizations that impressed you most on LinkedIn this past year. We received over 9,000 nominations and are excited to announce the Best LinkedIn Company Pages of 2017! We appreciate all your nominations. The sheer multitude of marketers doing amazing work on LinkedIn is inspiring to say the least. Why did...

  • AccorHotels Employee Advocacy

    AccorHotels Energizes Employee Sharing & Revamps Internal Communications through Employee Advocacy

    July 27, 2017

    AccorHotels is one of the leading real estate companies in the world. We have holdings in every segment of the market, from elite to economy, and are one of the only hospitality groups with holdings in private rentals as well. Our organization has over 250,000 employees spread across the globe. The diversity and sheer number can make it difficult to communicate...

  • LinkedIn Website Demographics

    Introducing LinkedIn Website Demographics: Understand the Professional Audiences Visiting Your Website

    July 26, 2017

    For B2B marketers, knowing your ideal audience is critical to driving ROI. But a key challenge is understanding whether you’ve created the right content for the right people so you aren’t wasting your marketing budget. Imagine if you no longer had to guess if your marketing reached the right audiences. Instead, you could see who visited your website, and then...

  • How BNP Paribas set the finance agenda on LinkedIn

    How Thought Leadership Content Can Change the Conversation

    July 26, 2017

    What is content marketing? In my view, it’s far more than an ad with longer copy, or a video that lasts for 5 minutes rather than 30...

  • LinkedIn ROI Checklist

    Announcing the Solving for Marketing ROI Checklist ...

    July 25, 2017

    You are 1.6 times more likely to receive a bigger marketing budget if you measure ROI. Yet, 40% of marketers report that proving ROI...

  • Throwing paper airplane out window

    The Dos and Don’ts of LinkedIn Sponsored InMail

    July 25, 2017

    LinkedIn Sponsored InMail sits on top of LinkedIn’s messenger platform.  Using LinkedIn’s demographic data and rich targeting...