Editor's Note: This guest post was contributed by Jon Miller, CEO and Co-Founder of Engagio. According to a recent benchmark study by the ITSMA, 87% of companies report that ABM delivers a higher ROI than any other type of marketing (August, 2017). B2B demand generation has almost completely reinvented itself over the last decade. Account Based Marketing (ABM)...
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- Topics:
- Sales and Marketing
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With 2019 upon us, our team at LinkedIn is looking forward and upward. We want to help you do the same. As marketers harvest the fruits of last year’s labors, it’s now time to plant new seeds in preparation for a fresh year of change, transition, and growth. Here at LinkedIn, we are resolute in our desire to help you achieve your goals. But before we can do that...
- Topics:
- B2B Content Marketing
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Pablo Picasso once said, “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” Whatever your B2B social media marketing goals in 2019, the LinkedIn Content Marketing Tactical Plan eBook can help you reach them. This comprehensive, step-by-step...
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- B2B Content Marketing
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The hottest cell phone of 2006 was the Motorola RAZR. It had a clamshell form factor for extra durability, a backlit aluminum keypad,...
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- Marketing Trends
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Editor’s Note: This guest post is the second in an occasional series called The Desi Marketing Project, which will focus on content...
- Topics:
- B2B Content Marketing,
- Sales and Marketing
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Marketing ROI. You can’t swing an ebook in the digital marketing world without hitting a conversation about the almighty “marketing...
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- Proof: Marketing ROI