To be brave is to show mental or moral strength in the face of danger, fear, or difficulty. As marketers, we routinely stare down each of these menaces: the danger of unfulfilling campaigns and initiatives; the fear of lackluster results and dissatisfied stakeholders; the difficulty of avoiding negative outcomes in a world of rapid change and ever-growing...

There’s a quote I’m fond of, from a guy who’s done his share of measuring. The words have helped on many occasions, so poking holes in them has me feeling a touch ungrateful. That said, I’ve come to learn that Charles Schwab’s assertion — “The best place to succeed is where you are with what you have” — is profoundly intelligent if your goal is to create content...

Routines can be good. They provide predictability and a foundation for establishing strong habits. But the flip side is that they can be a quick path to getting stuck in a rut. Exercise is a perfect example. Committing to work out every morning is a terrific way to get the blood pumping. But after a while, you might find yourself on autopilot, going through the...