• storytelling in marketing

    What’s Trending: Storytelling, Marketing and Superheroes

    November 16, 2018

    A true multimedia legend left us this week. Stan Lee was more than just the public face of Marvel comics. As a writer, he helped create the heroes that crowd the multiplex today. As an editor, he helped promote new and diverse voices, proving that comic books could be more than kids stuff. We can learn much from Stan Lee about putting the storytelling in...

  • B2B Product Reviews: A Marketer’s Guide

    B2B Product Reviews: A Marketer’s Guide

    November 15, 2018

    Today, consumers have more control than ever over a brand’s reputation — with online, influencer, peer and colleague feedback all impacting the B2B path to purchase. In fact, 65% of of B2B buyers rely on peer recommendations/review sites and 54% leverage social media to research new vendors and solutions, according to Demand Gen Report’s latest 2018 B2B Buyer’s...

  • LinkedIn Pages Playbook Cover

    Build Your Community with the New LinkedIn Pages Playbook

    November 14, 2018

    Once upon a time, if we wanted to research a company, we’d haul out the yellow pages and flip through its endless listings to find the business name. It was a cumbersome and tedious process that often yielded little in the way of useful information. Today, we search online. With a few clicks, we can access a wealth of details that help shape our purchasing...

  • Introducing LinkedIn Pages

    Introducing The New LinkedIn Pages

    November 13, 2018

    Communities are core to the success of every business. Employees, partners, customers and job candidates comprise a community, and...


    SMB Week is Coming Soon to LinkedIn!

    November 12, 2018

    “Start small but always think big.” — Richard Branson All of the world’s largest and most recognizable brands were once mere startups...

  • Branding

    The 8 Things You Need to Help Your Brand Tell Its Story the...

    November 11, 2018

    If you’re creating content for your brand, whether it’s a fresh blog post or a new sales brochure, you need to communicate in a way...