• LinkedIn Matched Audiences

    Introducing LinkedIn Matched Audiences

    April 24, 2017

    For today’s marketer, ROI means everything. They are constantly on the hook to drive business results by engaging the right audiences at the right stage throughout the entire customer lifecycle. That’s why we’re excited to announce this week’s launch of Matched Audiences, a set of targeting capabilities that gives you the unique ability to combine LinkedIn’s...

  • The Proof Is in the ROI (Video)

    April 23, 2017

    ProofWeek is drawing to a close. But what’s not ending is the fact that marketers are realizing powerful ROI on the LinkedIn platform. In this short video, two marketers — Barrett Louie of Kenna Security and Masha Finkelstein of BetterWorks — describe how they’re reaching their target audiences and generating strong ROI with LinkedIn Advertising.   With its...

  • 8 Can’t Miss Sessions at Marketo’s Marketing Nation Summit

    April 23, 2017

    With more than 120 sessions and 6,000 attendees, Marketo’s Marketing Nation Summit is one of the biggest marketing events in the world. The brightest minds in marketing, advertising, IT, and more will come together in San Francisco from April 23-26 for four days of inspiration, innovation, and new connections. If the summit’s massive agenda has you overwhelmed,...

  • Tech Marketers on LinkedIn

    Tales From Tech: How 3 Companies Harnessed LinkedIn for...

    April 22, 2017

    When business decision-makers are evaluating new technology, they rely on relevant and robust insights to help them. And to...

  • Introducing a Webinar Series Designed to Help You Measure What Matters

    You're Invited to a Morning Talk Show with Marketers

    April 21, 2017

    Every marketing campaign aims to deliver a positive return-on-investment. Not all marketing campaigns are designed to directly...

  • LinkedIn Elevate

    Three Companies Transforming Content Marketing by...

    April 21, 2017

    There are plenty of compelling stats that show the advantages of including employee sharing in your content marketing strategy. Our...