• Jann Martin Schwarz and Dean Aragon

    Humanizing B2B Marketing

    January 15, 2021

    In the latest edition of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute’s Global Head Jann Martin Schwarz speaks with Dean Aragon, CEO of Shell Brands International. After a successful career at Unilever, Dean is now bringing some of his skills for “data alchemy” to a quintessential B2B brand. Jann: Let’s...

  • Woman working from home, sitting on floor

    5 New Customer Engagement Strategies to Activate on LinkedIn

    January 14, 2021

    In a world where fewer customers are in “Buy Now” mode, B2B marketers everywhere have been forced to flex their creative muscles more than usual. Whether it’s coming up with unconventional ways to drum up revenue or repositioning your brands for when the market bounces back, many of you have been growing outside of your comfort zones. In a recent episode of Live...

  • A woman is seated alone in a university library at a table working on a laptop device.

    3 Lasting Tenets for Higher Education Marketers

    January 14, 2021

    With the arrival of the new year, it’s a terrific time to take inventory of what did — and didn’t — work well for marketers in 2020. The good news is that people are online and engaging with content more than ever before. On LinkedIn alone, we’ve seen: Content shared across the platform was up almost 50% year-over-year 4X year-over-year increase in LinkedIn...

  • LinkedIn Marketing Labs illustration

    LinkedIn Marketing Labs: All-New On-Demand Learning Center ...

    January 13, 2021

    There’s an art to using LinkedIn advertising tools, but there’s a science behind it as well. LinkedIn offers a number of powerful...

  • Woman putting briefcase on table

    Using Scenario Planning to Protect Your Marketing Plan

    January 12, 2021

    Editor's note: This post was written by Mike Menkes, Senior Vice President at Analytic Partners. Plans do not always go as expected....

  • Woman working from home, typing on laptop

    How Financial Services Brands Can Create Breakthrough...

    January 11, 2021

    It’s a unique moment for marketers in the financial services industry, to say the least. We’re nine months into a global pandemic that...