A true multimedia legend left us this week. Stan Lee was more than just the public face of Marvel comics. As a writer, he helped create the heroes that crowd the multiplex today. As an editor, he helped promote new and diverse voices, proving that comic books could be more than kids stuff. We can learn much from Stan Lee about putting the storytelling in...
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- Topics:
- Marketing Trends
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Today, consumers have more control than ever over a brand’s reputation — with online, influencer, peer and colleague feedback all impacting the B2B path to purchase. In fact, 65% of of B2B buyers rely on peer recommendations/review sites and 54% leverage social media to research new vendors and solutions, according to Demand Gen Report’s latest 2018 B2B Buyer’s...
- Topics:
- Tech Marketing,
- LinkedIn B2B Marketing
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Once upon a time, if we wanted to research a company, we’d haul out the yellow pages and flip through its endless listings to find the business name. It was a cumbersome and tedious process that often yielded little in the way of useful information. Today, we search online. With a few clicks, we can access a wealth of details that help shape our purchasing...
- Topics:
- LinkedIn Pages
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Communities are core to the success of every business. Employees, partners, customers and job candidates comprise a community, and...
- Topics:
- LinkedIn Pages
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“Start small but always think big.” — Richard Branson All of the world’s largest and most recognizable brands were once mere startups...
- Topics:
- LinkedIn B2B Marketing
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If you’re creating content for your brand, whether it’s a fresh blog post or a new sales brochure, you need to communicate in a way...
- Topics:
- B2B Content Marketing