This guest post was contributed by Greg Mischio, Owner and Strategic Director, Winbound. It’s easy to get distracted in marketing — especially when you’re leading a small department. In a smaller marketing department, you’re called on to wear a number of different hats, and fill a bunch of different roles. You’re always being pounded by tons of different vendors...

From the moment it premiered, NBC’s drama “This Is Us” captivated the hearts of viewers across the country. Known as an instant tear-jerker, the hit drama covers emotional storylines riddled with betrayals, triumphs, and painful histories that viewers have become invested in. With the second season underway, there are more heartbreaking moments coming our way....

One of the biggest challenges -- and joys -- of being a marketer is that it requires us to wear so many hats: writer, strategist, analyst, techie, project manager, psychologist. That last one is one of the most important. Understanding how other people think is essential to developing engaging content and campaigns. Fortunately, we don’t need to read minds to...