What drives a global marketing campaign to success? Is it led by a team at headquarters or is it a combined effort from regional teams? Our senior APAC content lead Kate Mallord interviews LinkedIn marketing directors Danielle Uskovic, Vidya Subramanian, and Nico Lutkins on collaboration between global and local teams. In case you missed it, here’s the full APAC...
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- Topics:
- B2B Content Marketing
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Recently, LinkedIn released interest targeting a new way to reach members with relevant ads that match their professional interests. With the breadth of content, conversations, and engaging moments shared every day across thousands of topics on LinkedIn, interest targeting makes it easy to translate this activity into audiences you can reach based on the content...
- Topics:
- LinkedIn B2B Marketing
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Editor's Note: A version of this post originally appeared on the LinkedIn Marketing EMEA Blog. Products that are too complicated, information that’s too technical, budgets that are too small… as a B2B tech marketer it’s easy to find a reason why video won’t work for your brand. However, far too many of those reasons are based on myths and received wisdom about...
- Topics:
- Tech Marketing
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What is a B2B content marketing strategy? How can I execute one optimally on LinkedIn? Whether you’re learning how to start a B2B...
- Topics:
- LinkedIn Pages
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Are marketers losing faith in the efficacy of content marketing?! That’s exactly what a headline on The Drum suggested last month,...
- Topics:
- B2B Content Marketing,
- Marketing Trends
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“The definition of insanity is doing the same thing over and over and expecting different results.” You’ve undoubtedly heard this...
- Topics:
- B2B Marketing Influencers