• Salesloft and LinkedIn Elevate

    How SalesLoft Increases Employee Advocacy with Elevate

    August 16, 2019

    I think every marketer can agree that, conceptually, employee advocacy is a smart and beneficial practice. It goes without saying that the folks who work for a company can become its most genuine, authentic, and credible promoters out in the world, in terms of attracting both customers and talent.  But from an implementation standpoint, there are undeniable...

  • A Sophisticated Marketer’s Perspective: Michael Brenner Simplifies Success

    A Sophisticated Marketer’s Perspective: Michael Brenner Simplifies Success

    August 15, 2019

    “Simplicity is the ultimate form of sophistication.”  This was an early slogan for the Apple II computer, and over the years, it’s a sentiment that came to epitomize the vision Steve Jobs had for his company. The word “sophistication” may bring to mind thoughts of complexity and intricacy. But as that quote conveys, the true realization of a sophisticated state...

  • Elevate and LinkedIn Sales Navigator

    Introducing Elevate in Sales Navigator: Helping You Bridge the Sales and Marketing Gap

    August 14, 2019

    More than a third of Elevate’s active community of content sharers are sales professionals using LinkedIn Sales Navigator. That’s why we’re excited to announce Elevate Alerts in LinkedIn Sales Navigator, an integration which brings Elevate content into the Sales Navigator homepage feed of alerts and gives users the ability to easily share curated content...

  • LinkedIn Expands the Marketing Partner Program With New...

    August 13, 2019

    Integration partners include Amobee, Annalect, Hootsuite, Ogilvy, and Sprinklr Reaching and engaging the right audiences at scale is...

  • What’s Trending: Turn Attention into Engagement

    What’s Trending: Turn Attention into Engagement

    August 12, 2019

    It’s easy to slip into thinking that marketing is about attracting attention. We’re building awareness. We’re generating demand. We...

  • LinkedIn: More Than B2B

    LinkedIn: No Longer Just a B2B Platform

    August 11, 2019

    Editor’s Note: This guest post was contributed by Nate Nicely, Global Communications and Brand Strategy Manager, iProspect. A version...