• A Sophisticated Marketer’s Perspective: Katie Martell

    Katie Martell Dishes the Truth on Thought Leadership in B2B Marketing

    June 25, 2019

    Katie Martell is an “unapologetic marketing truth-teller” with a knack for engaging B2B buyers where they spend most of their time (ahem, LinkedIn). She has a keen understanding of how marketing and sales professionals use LinkedIn to share relevant, timely, and creative content that customers actually care about — and she was kind enough to share her...

  • What’s Trending: Colorize Your B2B Marketing

    What’s Trending: Colorize Your B2B Marketing

    June 24, 2019

    Q: Why should you never let a B2B marketer wrap a birthday present? A: They only use white paper. Marketers used to think of B2B in terms of buttoned-down black and white. You build a logical case for the superiority of your product, and the sales team closes the deal. Just the name “white paper” says it all. We’re not getting fancy here; we’re not playing on...

  • Forbes Most Influential CMOs

    How Forbes’ Most Influential CMOs Are Using LinkedIn

    June 21, 2019

    Forbes released yesterday its 2019 list of “The World’s Most Influential CMOs.” Topping the list, which was compiled in partnership with Sprinklr and LinkedIn, was Unilever’s Keith Weed. In the report that contains the list, Forbes noted how the CMOs are taking advantage of the LinkedIn platform. Of the 50 CMOs on the Forbes list, 47 had LinkedIn profiles....

  • Tech Channel Marketing

    Marketing Planning 2020: 5 Questions Channel Marketers...

    June 20, 2019

    This post is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers)...

  • Targeting on LinkedIn

    Here’s How Audience Targeting Gets Easier with Objective...

    June 20, 2019

    Every advertising campaign in history has had an objective. They just haven’t always been clearly defined, and therein lies the...

  • A Sophisticated Marketer’s Perspective: Robert Rose’s Tips for LinkedIn Content that Delights

    A Sophisticated Marketer’s Perspective: Robert Rose’s Tips ...

    June 19, 2019

    Few people are more respected or accomplished than Robert Rose when it comes to content marketing. He has co-authored three books on...