With in-person conferences canceled, face-to-face meetings a rarity, and travel limited, it’s challenging for brands to stay connected to their community. Right now remaining connected to your brand’s community may be more important than ever. For a brand to remain connected to its community requires continued messaging — whether paid or organic or a mixture of...

It’s strange to think about all the athletes, gymnasts, and dancers in lockdown right now. These folks are used to a regimen of workout and performance, keeping themselves in peak physical shape so they can fill stadiums or theater seats. Now they’re stuck at home for at least a few more weeks or months. The only way to stay in fighting trim is to focus on the...

All marketers want their brands to be safe. That’s a given. Now the next level of brand safety in online advertising is brand suitability. Let me explain. When planning a marketing campaign, brands tend to be primarily focused on creating a sticky message. However, in order for that campaign to be impactful, the ad must be seen—by a real human and in the...