• LinkedIn Video Ads

    It’s Time to Get Emotional With LinkedIn Video Ads

    August 15, 2018

    Key Takeaways B2B buyers are 50% more likely to make a purchase if they identify emotional value in a product or service (as opposed to functional value) B2B customers are 20% more likely to make a purchase after engaging with video content and social media channels Studies have seen emotive ads generate twice as much profit vs. rational, logic-based ads...

  • LinkedIn Marketing Minute

    The Best Marketing Advice You’ve Ever Received -- In One Minute or Less

    August 14, 2018

    Marketers are constantly pressed for time. Between wading through emails, running to meetings and crafting campaigns, it’s hard to keep our heads above water. And as the linchpins in many B2B organizations, we’re often asked to be something for everyone: a social media manager, a copywriter, an email marketing extraordinaire, an event planner. The list of...

  • Announcing LinkedIn’s Top 10 Company Pages of 2018

    Announcing LinkedIn’s Top 10 Company Pages of 2018

    August 13, 2018

    We asked, and you answered — in a big way. Last month we opened up nominations for Best of Company Pages 2018. After receiving over 13k submissions nominating 945 different Company Pages, we’ve tallied the votes and compiled our Top 10 list, which you can find below. This exemplary class features representation from around the globe, with top finishers propelled...

  • 4 Content Archetypes

    The 4 Content Archetypes

    August 12, 2018

    The framework in this blog post is not mine. The framework stems from the excellent minds of Robert Rose and Carla Johnson and is...

  • Man Searching Through Binoculars

    What’s Trending: The Search for Sophistication with Social ...

    August 10, 2018

    *Image Source In her report from this week’s Digiday Content Marketing Summit in Colorado, Shareen Pathak rounded up quotes from...

  • Art of Winning

    The 3 B2B Sales and Marketing Structural Gaps Hampering...

    August 9, 2018

    According to the The State of Sales & Marketing Alignment in 2018 report, decades in, Sales and Marketing alignment is still an...