• The State of ABM

    ABM for CMOs: Why B2M Marketing Executives Must Pay Attention to the Changing Times

    January 17, 2019

    Editor's Note: This guest post was contributed by Jon Miller, CEO and Co-Founder of Engagio.  According to a recent benchmark study by the ITSMA, 87% of companies report that ABM delivers a higher ROI than any other type of marketing (August, 2017). B2B demand generation has almost completely reinvented itself over the last decade. Account Based Marketing (ABM)...

  • Grow with LinkedIn: How Will You Reach New Heights in 2019? [Survey]

    Grow with LinkedIn: How Will You Reach New Heights in 2019? [Survey]

    January 16, 2019

    With 2019 upon us, our team at LinkedIn is looking forward and upward. We want to help you do the same. As marketers harvest the fruits of last year’s labors, it’s now time to plant new seeds in preparation for a fresh year of change, transition, and growth. Here at LinkedIn, we are resolute in our desire to help you achieve your goals. But before we can do that...

  • LinkedIn Tactical Plan 2019

    New for 2019: Your LinkedIn Content Marketing Tactical Plan

    January 15, 2019

    Pablo Picasso once said, “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” Whatever your B2B social media marketing goals in 2019, the LinkedIn Content Marketing Tactical Plan eBook can help you reach them. This comprehensive, step-by-step...

  • What’s Trending: Upgrade Your B2B Content Marketing

    January 14, 2019

    The hottest cell phone of 2006 was the Motorola RAZR. It had a clamshell form factor for extra durability, a backlit aluminum keypad,...

  • Desi Marketing Project

    Why All Marketers Should Educate Their Sales Teams on...

    January 13, 2019

    Editor’s Note: This guest post is the second in an occasional series called The Desi Marketing Project, which will focus on content...

  • Marketing ROI

    Why Effective Measurement Requires a Mature Marketing...

    January 10, 2019

    Marketing ROI. You can’t swing an ebook in the digital marketing world without hitting a conversation about the almighty “marketing...