• What’s Trending: The Arrival of GDPR and What It Means to You

    May 25, 2018

    It’s here. Marketers have been talking about the General Data Protection Regulation (GDPR) forever, it seems, but now the May 25th compliance deadline is officially upon us. If you have been struggling to wrap your head around these sweeping changes and all they entail, you aren’t alone. A survey last month found that fewer than 40% of companies were confident...

  • ABM Basics: Attribution

    ABM Basics: Using Campaign Attribution to Tell the Full Story

    May 24, 2018

    Editor's Note: This guest post is authored by Gil Allouche, CEO at Metadata. Some marketing campaign attribution models may be easier to understand than others, but they all require a large set of data pulled directly from the customer journey. First and last-touch attribution are fairly simple in design: They attribute the ROI for conversions based on either...

  • Issue 3 of The Sophisticated Marketer Quarterly is out today

    Don’t miss The Sophisticated Marketer Quarterly Storytelling Special

    May 23, 2018

    We're excited to launch Issue 3 of The Sophisticated Marketer Quarterly. Our latest issue explores how storytelling came to be such an important theme in modern marketing. We explore what storytelling is – and what it isn’t, reveal the neuroscience that explains why stories are so influential, and set out the structures and strategies that can help any marketer...

  • Woman Laughing

    20 Ridiculously Relatable GIFS for Marketers

    May 22, 2018

    Everyone knows that being a marketer comes with a lot of emotional highs and lows. We don’t claim to know all of your pain points,...

  • linkedin-marketing-case-studies

    How Lombard Odier and Philips France Engage Key Decision...

    May 21, 2018

    The numbers around video and its business impact are difficult to ignore. There are plenty of high-level, intuitive benefits found in...

  • Future of Advertising Video

    LinkedIn Presents the Future: Advertising Edition

    May 20, 2018

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for advertising. The...