By now, you likely have a base understanding of what employee advocacy is and why it’s important. You’ve probably perused a few articles espousing the many business benefits of employee advocacy, including its remarkable ability to boost a brand’s thought leadership. But unless you’ve actually formalized your program by adopting an employee advocacy platform,...

In a post at MarketingProfs earlier this year addressing misperceptions about the role emotional drivers play in B2B decision-making, Tamar Weiss cited this great quote from neuroanatomist Dr. Jill Bolte Taylor: “Most of us think of ourselves as thinking creatures that feel, but we are actually feeling creatures that think.” Weiss was making an important point...

Marketers want to work closely with sales. In fact, the most effective marketers want to track the impact of their programs all the way through to closed/won deals and revenue. What could be more aligned with sales than that? Leela Srinivasan, CMO of SurveyMonkey, spoke for many marketers when she said: “As usage of account based marketing continues to rise, it’...