• Annual Planning

    Annual Planning Is Invaluable — Here's How to Do It Right

    December 18, 2017

    Editor's Note: This guest post was contributed by Ashu Garg, General Partner, Foundation Capital. It’s that time of the year when every CEO is drawing up their annual plan for next year—or should be. Many CEOs complain about the amount of time that planning consumes, for correspondingly little value added. Many marketing and other executives complain about all...

  • A Festive Tale with a Warning for Marketers

    December 18, 2017

    In Charles Dickens’ classic A Christmas Carol, Ebenezer Scrooge is scared into greater empathy for his fellow human beings through a nightmarish vision of the misery he creates for others and himself. The latest installment in our festive marketing playlist features a story that does something very similar. It shows how brands that have become tone deaf to the...

  • Content Marketing Future

    LinkedIn Presents the Future: Content Marketing Edition (Video)

    December 17, 2017

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for content marketing. The three previous videos in the series can viewed here. Famously — and correctly — Seth Godin said, “Content marketing is all the marketing that’s left.” That was in 2008. With that quote from almost a decade ago, Godin essentially...

  • Marketing Influencers

    IBM's Jeremy Waite on the Best Post He's Read This Year

    December 16, 2017

    There’s always one kid in the class who goes above and beyond what you ask of them. When it comes to our festive playlist of great...

  • Christmas Lights and Ornaments

    What’s Trending: Untangle Your Data and See the Light

    December 15, 2017

    The arrival of the holiday season (and Clark Griswold’s customary return to our TV screens) has us thinking about Christmas lights....

  • Cloud

    Content Lessons from LinkedIn’s Leading Cloud Computing...

    December 15, 2017

    Research consistently informs us that educational content is the key to helping win over customer hearts. In fact, one of our favorite...