I think every marketer can agree that, conceptually, employee advocacy is a smart and beneficial practice. It goes without saying that the folks who work for a company can become its most genuine, authentic, and credible promoters out in the world, in terms of attracting both customers and talent.  But from an implementation standpoint, there are undeniable...

“Simplicity is the ultimate form of sophistication.”  This was an early slogan for the Apple II computer, and over the years, it’s a sentiment that came to epitomize the vision Steve Jobs had for his company. The word “sophistication” may bring to mind thoughts of complexity and intricacy. But as that quote conveys, the true realization of a sophisticated state...

More than a third of Elevate’s active community of content sharers are sales professionals using LinkedIn Sales Navigator. That’s why we’re excited to announce Elevate Alerts in LinkedIn Sales Navigator, an integration which brings Elevate content into the Sales Navigator homepage feed of alerts and gives users the ability to easily share curated content...