As companies begin to ramp up their targeted online marketing, many are turning to account-based marketing (ABM) as a way to distinguish and qualify their efforts. This idea of highly-focused targeting and engagement makes it easier to allocate resources (including time) and produce smarter, more effective messaging based on the prospect. ABM can be a great...

If you’re in marketing, Zontee Hou has a perspective worth listening to. She is a longtime digital marketing veteran who has been running her own agency, Media Volery, for almost seven years. She also works with a wide range of brands as Convince & Convert’s Head of Strategy. Zontee has many thoughts on the current state and future of marketing in the scope of...

LinkedIn offers a robust suite of advertising tools and features to help brands reach the exact right audience in the exact right way. By nature, that means marketers on the platform have a wide array of options at their fingertips. We know it can be a lot to keep straight, so we’re making it easy. Our new LinkedIn Ads Guide is a one-stop resource for LinkedIn...