• Why Your Content Should Not Wind Down Over The Holidays

    December 17, 2018

    Reasons to be 'Always On' If your competitors are active, they steal your market-share Your audience is always on and they expect you to be too It's a better fit for most B2B buyer journeys than a campaign It's often cheaper and nets better quality leads long term _____________________________________________________________________ The upcoming December break...

  • Power of Thought Leadership

    7 Surprising Stats About the Underappreciated Power of Thought Leadership

    December 16, 2018

    Editor's Note: A previous version of this post first appeared on LinkedIn. B2B marketers and sales professionals work continually to enhance brand awareness, shift perception and, ultimately, drive sales. However, gaining success can be difficult. For the second year, LinkedIn and Edelman have partnered to explore how thought leadership can be leveraged by B2B...

  •  Taking B2B Marketing Strategies Off the Beaten Path

    Dare to Succeed in 2019: Embrace These B2B Marketing Trends and Forge Ahead Bravely

    December 14, 2018

    To be brave is to show mental or moral strength in the face of danger, fear, or difficulty. As marketers, we routinely stare down each of these menaces: the danger of unfulfilling campaigns and initiatives; the fear of lackluster results and dissatisfied stakeholders; the difficulty of avoiding negative outcomes in a world of rapid change and ever-growing...

  • Measuring ROI is as Essential as Telling Time

    Dare to Succeed in 2019: All-Time Marketing and Other...

    December 13, 2018

    There’s a quote I’m fond of, from a guy who’s done his share of measuring. The words have helped on many occasions, so poking holes in...

  • Dare to Succeed in 2019: Media Value Investing and Other...

    December 12, 2018

    Routines can be good. They provide predictability and a foundation for establishing strong habits. But the flip side is that they can...

  • Customer Retention: Definition, strategies and planning

    What Is Customer Retention And How to Improve It

    December 12, 2018

    In 2018, you might think it’s silly to consider an idea that an Italian economist realized in 1906. But, in fact, his insight is...