• Account Based Marketing

    Cracking the Code to Account Based Marketing on LinkedIn & Beyond

    September 25, 2017

    Most B2B organizations are focused on lead nurturing. The question is: how do you foster water cooler conversations leading to more people, perhaps buyer committees, being aware of your brand and your solutions? The answer: account based marketing. Account based marketing is how you help create champions within companies and getting those influencers early is...

  • Get More out of Conversion Tracking for Your LinkedIn Ads with These 3 Enhancements

    September 25, 2017

    Since launching conversion tracking for LinkedIn ads a year ago, more than 13,000 performance marketers have used this essential tool to measure and improve the ROI they’re getting from their LinkedIn campaigns. Today, we’re excited to announce three new features designed to help you more easily hit your performance objectives using conversion tracking. Get More...

  • haiku content marketing

    B2B Beat: The Poetry of Content Marketing

    September 24, 2017

    There’s a certain poetry in the best content marketing. It has rhythm and a meaning that somehow stretches beyond the mere words. So if that’s true, we thought why not create content marketing that actually is poetry? Why not, indeed? National Poetry Day takes place in the United Kingdom and Ireland on Thursday, September 28. In honor of that day, we took some...

  • Times Square Advertising Week

    The B2B Marketer’s Guide to Advertising Week 2017

    September 23, 2017

    They say New York City is the center of the universe. While that may not be factually true, few will argue that NYC is the center of...

  • Blogging

    What's Trending: Blogging to Drive Business Impact

    September 22, 2017

    Blogging has long been viewed as a staple in the world of content marketing. That isn’t likely to change soon. Publishing blog posts...

  • Chameleon

    5 Phony Brand Voices to Avoid on Social Media

    September 21, 2017

    Have you ever had a cringe-worthy encounter with a brand on social media? It doesn’t have to be one of the intensely bad ones that...