• Data-Driven Marketing Machine

    7 Tips for Building a Lean, Mean, Data-Driven Marketing Machine

    July 15, 2018

    Editor’s Note: This guest post was contributed by Bob Armour, CMO of Jellyvision. Not so long ago, marketing was thought of as the realm of glitz, glamour and gimmicks—a touchy-feely, right-brain-driven discipline with gut feel, “creative magic” and emotional connection as its pillars. The only thing marketers paid more attention to than how much they could...

  • Person With Sparkler

    What’s Trending: Ignite Your B2B Campaigns Through Social, Search, and Video

    July 12, 2018

    “What we were doing a few years ago doesn’t work anymore.” These were the words of LinkedIn’s Jason Miller during his presentation at the B2B Marketing Ignite 2018 event this past week in London. He was expressing a sentiment that rings throughout the industry. The whole notion of “tried-and-true” doesn’t really hold water these days. It is, indeed, a new era...

  • Best of LinkedIn Company Pages 2018

    Get Ready for LinkedIn Best of Company Pages 2018

    July 12, 2018

    If you’ve been thinking about carving out an hour or two to spruce up your Company Page on LinkedIn, this just might be the perfect time. That’s because we’re getting ready to start accepting nominations for LinkedIn’s Best of Company Pages 2018, which will once again highlight exemplary efforts from trailblazing brands on the platform worldwide. Last year we...

  • bye bye basic buzzwords

    Introducing “Bye Bye Basic,” a New Video Series about B2B...

    July 11, 2018

    On the surface, the #basic phenomenon that swept the US back in 2014 seemed to apply only to college girls in Ugg boots with Starbucks...

  • girl working on laptop

    How 3 Companies Use LinkedIn Carousel Ads to Stand Out

    July 10, 2018

    Telling a visual story is a smart approach for any marketer. Visuals grab instant attention in a way that text alone can’t,...

  • 5 Tips to Help B2B Marketers Focus Their Future Efforts

    July 9, 2018

    With so many channels, platforms, and technologies available to marketers, it’s sometimes paralyzing to even think about committing to...