• B2B Beat: Reaching Travelers with Utility and Customer Experience Marketing

    February 7, 2016

    Every once in a while the B2B Beat gets out from behind the laptop, takes a trip, and reminds ourselves that it’s a great big world out there. A great big world full of B2B advertising. The B2B Beat took a transatlantic trip earlier this month, and when walking through the world’s most famous airports, we tend to keep our eye out for trends in B2B marketing. It’s a compulsion. While flying out of Charles De Gaulle Airport, we witnessed a trend of B2B marketers emphasizing utility...

  • How Teamwork Can Take Your LinkedIn Company Page to the Next Level

    February 6, 2016

    "In order for a brand to fully realize the benefits of the new LinkedIn [content] platform, all team members must be engaged with LinkedIn." -  Eric Schiffer, world-leading expert in digital marketing  Is your LinkedIn Company Page presence a one-person show? If so, you're missing out on massive opportunities to engage your professional audience. Get the broader team involved and watch your LinkedIn Company Page metrics take off. Here are a few team-oriented ideas to help improve...

  • 5 Finance Industry Leaders Share Best Practices for Improving the Customer Experience

    February 5, 2016

    When LinkedIn asked me to moderate a webcast called "How Wealth Managers Can Thrive Amidst Digital Disruption", my only worry was that an hour would not be long enough for this panel of superstars…I was right, but what an enlightening hour it was! This was the cast of characters: Bill Sullivan, Head of Global Financial Services Market Intelligence Capgemini Hart Lambur, Co-founder and CEO of OpenFolio Rachel Perkel, Head of Marketing, Wealth Management Brokerage at Wells Fargo...

  • Trending Content of the Week: Tactics for the 10X Marketer

    February 5, 2016

    Marketers, are we aiming high enough? Are we shooting for the moon, or are we too caught up in the day-to-day to look higher than our monitors? Every...

  • The Key Personalization Question for Marketers: It's Not What You Think

    February 4, 2016

    The guest post was submitted by Aaron Orendorff, who is a content strategist and college instructor. Let’s be honest: as a marketer, the deck is stacked...

  • Intel Case Study | LinkedIn Marketing Solutions

    How Intel Connects with IT Leaders on LinkedIn

    February 4, 2016

    To keep pace with the rapidly changing business and technology landscape, IT managers and executives seek information from a wide range of resources. So,...