If your company is thinking big with influencer marketing, it might be best to think small when identifying candidates. As these strategic programs continue to gain traction in the B2B world, marketers are coming to recognize that audience impact is more important than audience size. Identifying the right partner, who aligns with your brand’s purpose and holds...

The best ways to build trust with your customers are through honesty, transparency, and quality. Delivering on these fronts should be a key priority for businesses everywhere today, and usually is. But research suggests there are two trust-building factors that brands might be overlooking. To the outside world, an organization’s employees and business leaders...

Today’s B2B technology marketers work hard to reach a more nuanced and diverse audience than ever before. With innovative, new solutions powering more of the modern organization, sharp, savvy customers expect successful outcomes and flexible, longer-term value from their vendor. Simply put, the age of enlightened technology buying is here. As we uncovered in our...