Greetings, psychologists. You might find yourself wondering if you ended up at the wrong blog. But be assured, I’m talking to you, fellow digital marketers. Even if we’re not formally trained in the field of psychology, most of us apply its principles daily. Psychology is defined as “the scientific study of the human mind and its functions, especially those...

Within its walls, your organization has a vast pool of subject matter experts and influencers to draw from, each with his or her own unique perspective on the topics and trends currently shaping both internal operations and the industry landscape as a whole.  Tapping into their insights and expertise can help you populate your website and social media pages with...

Key Takeaways B2B buyers are 50% more likely to make a purchase if they identify emotional value in a product or service (as opposed to functional value) B2B customers are 20% more likely to make a purchase after engaging with video content and social media channels Studies have seen emotive ads generate twice as much profit vs. rational, logic-based ads...