• What’s Trending: Rise of the Micro-Influencer

    May 27, 2019

    If your company is thinking big with influencer marketing, it might be best to think small when identifying candidates. As these strategic programs continue to gain traction in the B2B world, marketers are coming to recognize that audience impact is more important than audience size. Identifying the right partner, who aligns with your brand’s purpose and holds...

  • Leadership, Employee Engagement, Trust

    Leadership and Employee Engagement are Linchpins for Trust in 2019

    May 26, 2019

    The best ways to build trust with your customers are through honesty, transparency, and quality. Delivering on these fronts should be a key priority for businesses everywhere today, and usually is. But research suggests there are two trust-building factors that brands might be overlooking. To the outside world, an organization’s employees and business leaders...

  • Tech Targeting

    Targeting Technology Buyers: Reaching New Decision-Makers With Better Targeting Strategies

    May 23, 2019

    Today’s B2B technology marketers work hard to reach a more nuanced and diverse audience than ever before. With innovative, new solutions powering more of the modern organization, sharp, savvy customers expect successful outcomes and flexible, longer-term value from their vendor. Simply put, the age of enlightened technology buying is here. As we uncovered in our...

  • LinkedIn Customer Success Stories

    Finkelman Immigration Law Taps the Power of Organic...

    May 22, 2019

    Austin, Texas-based Finkelman Immigration Law Firm provides practical and innovative strategies to domestic and foreign businesses and...

  • LinkedIn Ads Transparency

    Making Advertising More Transparent on LinkedIn

    May 21, 2019

    At LinkedIn, we are committed to providing a safe, trusted, and professional environment where members can connect with each other,...

  • What’s Trending: Put the “Purpose” in Content Repurposing

    May 20, 2019

    Summer is the season of repurposing. Pull the top down on that convertible and you’ve got a wide-open warm-weather ride. Turn those...