Editor's Note: This guest post was contributed by Sarah Dawley, Senior Copywriter at Hootsuite. If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and proven trends, not a list of flash-in-the-pan tactics. Hootsuite’s Social Media Trends 2020 report is based on dozens of interviews with industry...

“B2B marketing doesn’t have to be boring.”  For the last few years, that’s been the rallying cry for B2B innovators. We don’t have to be boring. We can be creative, empathetic, dynamic, and still be professional. Loosen that collar. Being boring isn’t the only option. This all used to be radical thinking. By now most B2B marketers have gotten the word. It’s time...

We asked best-selling author Carla Johnson a simple question, Why do an increasing number of companies use content marketing? And she gave us a simple answer: “Because it works. When you do it right, it works.” Which raises the question, How is content marketing done right? Johnson has an answer for that question, too. "If you are actually serving the customer...