• Evolving Our Marketing Solutions Product Strategy

    February 8, 2016

    By now you may have heard that we’re evolving our Marketing Solutions product portfolio, and you may be wondering what this could mean for you. Here at LinkedIn, creating value for our members and customers is our true north. We work hard to measure how we’re delivering value and then adjust course when we see opportunities to deliver even more. With this in mind we decided to make some changes to our product strategy, specifically as it relates to our Network Display and Lead...

  • B2B Beat: Reaching Travelers with Utility and Customer Experience Marketing

    February 7, 2016

    Every once in a while the B2B Beat gets out from behind the laptop, takes a trip, and reminds ourselves that it’s a great big world out there. A great big world full of B2B advertising. The B2B Beat took a transatlantic trip earlier this month, and when walking through the world’s most famous airports, we tend to keep our eye out for trends in B2B marketing. It’s a compulsion. While flying out of Charles De Gaulle Airport, we witnessed a trend of B2B marketers emphasizing utility...

  • How Teamwork Can Take Your LinkedIn Company Page to the Next Level

    February 6, 2016

    "In order for a brand to fully realize the benefits of the new LinkedIn [content] platform, all team members must be engaged with LinkedIn." -  Eric Schiffer, world-leading expert in digital marketing  Is your LinkedIn Company Page presence a one-person show? If so, you're missing out on massive opportunities to engage your professional audience. Get the broader team involved and watch your LinkedIn Company Page metrics take off. Here are a few team-oriented ideas to help improve...

  • 5 Finance Industry Leaders Share Best Practices for Improving the Customer...

    February 5, 2016

    When LinkedIn asked me to moderate a webcast called "How Wealth Managers Can Thrive Amidst Digital Disruption", my only worry was that an hour would not...

  • Trending Content of the Week: Tactics for the 10X Marketer

    February 5, 2016

    Marketers, are we aiming high enough? Are we shooting for the moon, or are we too caught up in the day-to-day to look higher than our monitors? Every...

  • The Key Personalization Question for Marketers: It's Not What You Think

    February 4, 2016

    The guest post was submitted by Aaron Orendorff, who is a content strategist and college instructor. Let’s be honest: as a marketer, the deck is stacked...