• Caddyshack and Content Marketing

    7 'Caddyshack' Lessons to Make You a Better Content Marketer

    February 17, 2018

    Editor’s Note: This guest post was contributed by Steve Goldhaber, Founder and CEO of 26 Characters. Content delivery can be done in a number of styles. Educational and inspirational are the standard approaches. However, if your brand isn't interesting, or people aren't paying attention, you may want to consider comedy. Let's do a little experiment in this post....

  • Mass Personalization

    Mass Personalization Over Mass Marketing

    February 17, 2018

    This guest post was contributed by Kevin Mallon, Partnership Manager at AdParlor. It’s February. For most of us, by this time of the year, our resolutions have gone out the window, and we have reverted to the old habits we swore we would move away from. It's the same in digital advertising. Like clockwork, companies are falling over themselves to splash out on...

  • Video Marketing

    What's Trending: Voice Search and Video Marketing

    February 16, 2018

    As someone who loves both composing and consuming the written word, it pains me to say this. But there’s no avoiding the reality that text is losing its traction on the web. Reports of its demise are greatly exaggerated, but there’s no question that copy is encountering stiff competition from other forms of communication and content delivery. When conducting...

  • FinTech Faceoff

    Why CMOs Will Shape the Future of Finance

    February 15, 2018

    This month, experts from both sides of the Atlantic will slug it out in our FinTech FaceOff event, debating the direction of finance....

  • Valentine's Day for Customers

    How to Say 'I Love You' to Your Customer 

    February 14, 2018

    This guest post was contributed by Tim Washer, Founder of Ridiculous Media. When it comes to sharing my feelings, I’ve reached the...

  • DNA of Great Marketing

    The DNA of Great Marketing

    February 13, 2018

    This guest post was contributed by David Karel, Principal, OutLeap Marketing; a version of the post originally appeared on the OutLeap...