• Man holding a phone smiling at a desk

    LinkedIn for Financial Services Consumer Marketing Is Right on the Money

    August 5, 2021

    As financial services marketers compete for a consumer audience, they are always looking for the most efficient and effective ways to promote their brands and products. LinkedIn recently commissioned "Meet the Member," a global report including insights from Business Insider and Forrester research, which found that financial services firms are increasingly...

  • Portrait of a woman standing in an office looking directly in to the camera.

    Setting Goals and Expectations: 5 Outcomes Executive Thought Leadership Can Achieve

    August 4, 2021

    Make no bones about it: creating executive thought leadership content is not a fluffy, feel-good undertaking. As we know by now, it has evolved into a valuable, complementary marketing strategy — one that can build trust, drive behavior, and resonate with current (and new) audiences in an authentic, human-centric way that other marketing efforts simply cannot....

  • Dennis Shiao

    Dennis Shiao: Don’t Just Get Customer Attention — Keep It

    August 3, 2021

    According to marketing consultant and martech maven Dennis Shiao, if there’s one thing B2B marketers should be doing more to gain customer attention, it’s simply talking to them. Of course, the founder of Attention Retention LLC knows this doesn’t include catching people once with gimmicky click-bait content, or saturating feeds with content for the sake of...

  • Illustration of New Age of Agility

    Navigating the Age of Agility in APAC: Go the Distance With...

    August 2, 2021

    Editor's Note: This is the second post in a five-part series that discusses key trends in tech marketing. It is based on the APAC...

  • A man is standing by a window reading a book, looking away from camera.

    Marketing Book Worth a Look: Generation Brand, by Irina...

    July 30, 2021

    The internet never forgets. It’s a reality of today’s world that many of us are still learning to grapple with. The permanence of...

  • woman holding a disposable coffee cup, looking at laptop

    Most B2B Brands Aren’t Playing the Long Game. They Should...

    July 29, 2021

    A recent headline offers a message today’s marketers are wise to take to heart: 95% of B2B buyers are not in the market for your...