• Proof Week Marketing Metrics

    Are Platform Metrics Making Marketers Happy?

    September 20, 2018

    Editor's Note: This Proof Week Q&A, complete with client case studies, was contributed by Tom Jacobs, Insight and Acquisition Consultant at Ledger Bennett.  Demonstrating a revenue-based performance model in B2B requires both an advanced infrastructure on the client side and a wealth of knowledge on the agency side. There is no one-size-fits-all approach when...

  • Measuring peak performance

    Read This Guide to Solve for Marketing ROI & Measure Your Peak Performance

    September 19, 2018

    What’s on your mind these days? If you’re anything like the majority of your marketing peers, ROI ranks near the top.  With the end of 2018 approaching, and next year’s annual budgets coming into consideration, it’s as important as ever to demonstrate the value of our programs and build toward bigger things in 2019.  But as the digital environment grows more...

  • B2B Marketing on LinkedIn

    Making the Case for B2B Marketing on LinkedIn [Infographic]

    September 18, 2018

    Most savvy marketers recognize that LinkedIn is an integral component of any B2B strategy. Hosting a massive business-oriented audience, and offering a bevy of methods to filter and reach your most valuable prospects in the right context, this platform is ideal for the modern sophisticated marketing approach. But if you’re still unsure, or you need to convince...

  • Proof Week Measure What Matters

    Proof Week: How Marketers Can Measure What Matters

    September 17, 2018

    We’re kicking off Proof Week today with an in-depth blog post that will examine a crucial question: What should marketing be measuring...

  • LinkedIn Proof Week

    The Return of Proof Week

    September 14, 2018

    Marketers, in their heart of hearts, have always believed that marketing and advertising worked — that is, it drove revenue for their...

  • Marketers Are Everywhere Doing Everything

    What’s Trending: Mastering Marketing’s Many Vocations

    September 14, 2018

    When someone asks what you do for a living, feel free to reply: “I’m a psychologist, a writer, a data scientist, a graphic designer,...