“That’s why pencils have erasers!” We’ve all heard this cliché in reference to making mistakes. The problem is that it’s not very practical. Writing with a pencil is in fact one of the very few instances where you can actually reverse a mistake and act like it never happened.  Mistakes are valuable precisely because we can’t erase them. When we own our missteps...

Social media marketing is a central focus for organizations across the business spectrum today. Or at least, it should be. No matter your marketing objective — be it brand awareness, consideration, or conversions — a sound social media strategy will be instrumental in helping you achieve it. Bridging this strategy to your goals and creating a sustainable social...

If given the chance to redo your schooling years, particularly those last few, would you do anything differently?  If you’re like most of the people I’ve spoken with or overheard over the years, the answer is an emphatic, “Yes!” Maybe you had a little too much fun. Maybe you didn’t have enough. Maybe you would’ve focused less on amassing facts and more on...