We refer to our own set of practices and tactics for marketing on LinkedIn as the “Secret Sauce” — a specialized recipe for serving up tasty results on the platform, developed through extensive testing and experimentation. You can access the full cookbook by downloading the Secret Sauce guide, but today we wanted to focus on one characteristic of campaigns that...
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- Topics:
- LinkedIn B2B Marketing
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Editor's Note: This post was originally published on the LinkedIn Sales & Marketing Solutions EMEA blog. My name is Grace MacDonald. And I want to confess. I’ve spent years sharing insider knowledge to help top advertisers win on LinkedIn. I told them tips and tricks that few others know about – the techniques that can help any marketer squeeze extra value out...
- Topics:
- LinkedIn B2B Marketing
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People are filing in from all over the world to attend Dreamforce 2018 in San Francisco. In a few days, they’ll file out. In between lies a golden opportunity for sales and marketing professionals to make connections and start conversations that can change an entire course of business for the better. Why Marketing Events Are Perfect for Making Connections and...
- Topics:
- Marketing Events
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Seeing is believing. This is a fundamental tenet that guides us at LinkedIn Marketing Solutions, and it’s why one of our core focuses...
- Topics:
- LinkedIn B2B Marketing
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Editor's Note: This Proof Week Q&A, complete with client case studies, was contributed by Tom Jacobs, Insight and Acquisition...
- Topics:
- Proof: Marketing ROI
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What’s on your mind these days? If you’re anything like the majority of your marketing peers, ROI ranks near the top. With the end of...
- Topics:
- Proof: Marketing ROI