I attended several sessions at Advertising Week focused on Millennials and all of them believe one thing to be true: Understanding Millennials is confusing and frustrating. One session in particular, "Breaking Through: Media Strategies that Impact and Reach Millennials”, outlined things you should ‘always’ and ‘never’ do when marketing to Millennials. In a world...
-
-
This time last year, B2B content marketers were reeling from the release of the 2016 B2B Content Marketing benchmarks report. That report showed a regression in content marketing maturity and documented strategy. Joe Pulizzi, co-author of the report, wasn’t angry—just disappointed. I think we all were. The outlook for next year looks considerably sunnier, with...
-
Nate Silver’s Advertising Week session, “FiveThirtyEight Breaks Down ElevenEight,” during which he took the stage with two fellow FiveThirtyEight employees, addressed the presidential election and FiveThirtyEight’s data-driven approach to analyzing the political process. First, let’s talk Silver’s take on the election. With no hard data available yet on Monday...
-
When you’re looking for inspiring and informative professional perspective online, where do you go? Are there experts that keep...
-
If brand-building is your top priority, you have a powerful secret weapon: your employees. The more your employees share news about...
-
Early Tuesday morning, industry pioneers, CMOs and agency principals gathered at LinkedIn’s highly anticipated Beyond B2B forum at...