We don’t do business the way we used to, but a lot of B2B marketers are still taking an outdated approach to their LinkedIn company pages. Today’s consumers want to connect with the brands they buy from. In fact, 64% of people expect brands to connect with their consumers, and they rank social media as the number one channel where that can happen. But for some...
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- Topics:
- LinkedIn Pages,
- LinkedIn B2B Marketing
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As companies work to build and maintain trust with customers, it has become apparent that authentic thought leadership is a major driver of trust for customers in B2B Marketing. For the past three years, LinkedIn and Edelman have collaborated on research that helps companies understand the impact Thought Leadership has in B2B Marketing. This year, our research...
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Editor's Note: LinkedIn and Edelman will release tomorrow new research on the underappreciated power of thought leadership for B2B marketers. Read all about it in a post on the LinkedIn Marketing Blog. Why is thought leadership so important in the modern B2B marketing environment? Because customers want to do business with people and brands they trust, and...
- Topics:
- Thought Leadership
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Satisfied employees help you put a credible face on your business. After all, who better to represent your brand than the real people...
- Topics:
- LinkedIn Elevate
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Content marketing, influencer marketing, social media, SEO, paid search, PPC, CRO… No, that’s not a new verse to “We Didn’t Start the...
- Topics:
- Marketing Trends
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Editor's Note: A webinar exploring the Binet & Field research covered in this post takes place Monday, November 11, at noon ET....