The foundation of branding in B2B marketing is and has been thought leadership. Almost every B2B marketer has developed some piece of content that is meant to push the needle in how customers and prospects view a company in the market. Beyond that though, thought leadership can drive significant impact throughout the buyer’s journey. However, the value of that...

The first edition of The Water Cooler generated so much interest that we’re sharing what professionals are reading on LinkedIn again. Read on, and you’ll find the top 10 articles that LinkedIn members were engaging with on the platform in January. As LinkedIn becomes the digital water cooler of global business, members are reading an increasing number of...

The California redwood is one of nature’s greatest marvels. Like any tree, it starts out as a mere sapling, sprouted from a humble seed. But these towering titans can grow to be more than 300 feet tall. That’s about the height of a 30-story building. How do they get so dang big? Through rapid, steady growth. Redwoods can add two to six feet per year on average,...