Editor's Note: This post originally appeared on the EMEA LinkedIn Sales and Marketing Blog. Never in living memory have marketing and sales had to adapt to such massive change in such a short space of time. Many of us have successfully pivoted to remote working over the last few months. Now comes the task of turning that pivot into a sustainable way forward: one...

Every month on LinkedIn, business professionals engage with and discuss content that’s most important to them. In April, the majority of the top 10 most shared articles on LinkedIn emphasized how to be successful leaders in the current challenging environment. For example, two top stories spotlight the effective leadership style of women throughout the crisis,...

With in-person conferences canceled, face-to-face meetings a rarity, and travel limited, it’s challenging for brands to stay connected to their community. Right now remaining connected to your brand’s community may be more important than ever. For a brand to remain connected to its community requires continued messaging — whether paid or organic or a mixture of...