• Account Based Marketing, Video & Creativity: 6 Takeaways from SiriusDecisions Summit Day 1

    May 25, 2016

    B2B marketers have grown so accustomed to change over the past decade that at times it seems we’ve almost become inured to it. Adapting to change is just something that we have to do on a near constant basis. But some statistics thrown out by Tony Jaros, SiriusDecisions’ EVP-Chief Research and Product Officer, when he kicked off the SiriusDecisions 2016 Summit in Nashville, highlighted just how much B2B marketing and sales are still in transformation. “When you look at B2B sales,...

  • Introducing the Executive Playbook for University Leaders: 11 Steps to Become a Social Leader

    May 25, 2016

    You’ve heard it a million times: “You’ve got to be on LinkedIn!” So you created a profile. Awesome! But then you thought, “Okay... now what? What does it really mean to ‘be on LinkedIn’? And am I making the most out the platform?” Fear not, we’re here to help. As a university leader, you have a unique set of challenges. From engaging prospective students to generating alumni support and connecting with the academic community, LinkedIn is the ideal social network that enables you...

  • The Content Marketer’s Secret Dictionary

    The Content Marketer’s Secret Dictionary

    May 24, 2016

    If you have ever overheard a group of teenagers talking, you know how a shared private language can bring people together. Half of what they say is incomprehensible to me: It’s all “totes” and “adorbs” and “SMH.” I’m not picking on the kids these days, though. We had our own private language back in the day, when “bad” meant “good,” “dope” meant “really good,” and “dude” meant just about anything. We were rad, tubular, gnarly, and never grody to the max. Every group of people has...

  • What Does a Successful Account Based Marketing Strategy Look Like?

    May 24, 2016

    The buzz surrounding account based marketing (ABM) is loud and getting louder. In their 2015 State of Account-Based Marketing Survey, SiriusDecisions...

  • A Millennial’s Magnetic Influence on LinkedIn [Infographic]

    May 23, 2016

    For some marketers, millennials are like the invading aliens in a sci-fi movie. Who are these strange creatures? What do they want from us? How can we...

  • Break Through the Noise to Influence Decision-Makers

    May 23, 2016

    All businesses know it is essential to have insurance. But choosing the right provider might not always be top of the agenda for the ultimate insurance...