As financial services marketers compete for a consumer audience, they are always looking for the most efficient and effective ways to promote their brands and products. LinkedIn recently commissioned "Meet the Member," a global report including insights from Business Insider and Forrester research, which found that financial services firms are increasingly...

Make no bones about it: creating executive thought leadership content is not a fluffy, feel-good undertaking. As we know by now, it has evolved into a valuable, complementary marketing strategy — one that can build trust, drive behavior, and resonate with current (and new) audiences in an authentic, human-centric way that other marketing efforts simply cannot....

According to marketing consultant and martech maven Dennis Shiao, if there’s one thing B2B marketers should be doing more to gain customer attention, it’s simply talking to them. Of course, the founder of Attention Retention LLC knows this doesn’t include catching people once with gimmicky click-bait content, or saturating feeds with content for the sake of...