As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute’s Global Head Jann Martin Schwarz interviewed Sumit Virmani, CMO of Infosys. Sumit has been a marketer at Infosys for sixteen years and its CMO for the last four. As a global leader in IT consulting and digital transformation and advisor to thousands of...

If there’s been a more challenging time to be in advertising and marketing, I can’t recall it. As ever, we all have our own business goals, strategies, and campaigns to focus on. But with so much happening around us in the world, we need to avoid getting trapped by tunnel vision. Brand safety weighs more heavily than ever, making it essential to be thoughtful...

Seven months into our new reality, organizations around the world have had to quickly pivot to find new ways to engage with the audiences that matter most to their business, and it’s working. Traditional event marketing had to transform to a virtual format seemingly overnight, being one of the biggest adjustments organizations have had to make. In May, we...