• Woman at desk working alone

    Should We Be Doing ABM? A Reference Guide for Marketers

    April 14, 2021

    As companies begin to ramp up their targeted online marketing, many are turning to account-based marketing (ABM) as a way to distinguish and qualify their efforts. This idea of highly-focused targeting and engagement makes it easier to allocate resources (including time) and produce smarter, more effective messaging based on the prospect. ABM can be a great...

  • Zontee Hou

    Zontee Hou: Time for Marketing to Get Real

    April 13, 2021

    If you’re in marketing, Zontee Hou has a perspective worth listening to. She is a longtime digital marketing veteran who has been running her own agency, Media Volery, for almost seven years. She also works with a wide range of brands as Convince & Convert’s Head of Strategy. Zontee has many thoughts on the current state and future of marketing in the scope of...

  • Illustration of woman and eyedoctor standing in front of an eyeglasses display

    Bookmark This Handy Resource for LinkedIn Ad Specs, Formats, and More

    April 12, 2021

    LinkedIn offers a robust suite of advertising tools and features to help brands reach the exact right audience in the exact right way. By nature, that means marketers on the platform have a wide array of options at their fingertips. We know it can be a lot to keep straight, so we’re making it easy. Our new LinkedIn Ads Guide is a one-stop resource for LinkedIn...

  • Man working alone at desk on a computer, sitting in front of whiteboard

    3 Data Marketing Industry Trends That You Haven’t Heard...

    April 9, 2021

    Editor’s note: This guest post was contributed by Justin Gray, CEO of LeadMD. Every year there’s a deluge of predictions articles and...

  • Woman sitting alone in booth with a closed laptop

    How to Create Effective Content Marketing Briefs

    April 8, 2021

    Outsourcing content creation is a practice that’s grown more common in our modern business environment. The factors driving this trend...

  • Illustration of man sitting at desk looking at computer with back turned away from camera

    AvePoint’s Global LinkedIn Campaigns Drive Unprecedented...

    April 7, 2021

    Data management solutions company AvePoint provides the only full suite of SaaS solutions to migrate, manage and protect data in...