• top 10 blog posts

    Top 10 Posts on the LinkedIn Marketing Blog in 2017

    July 23, 2017

    I’m regularly scrutinizing how readers like you are responding to the LinkedIn Marketing blog. Today, I’m sharing our research into what content we’ve published so far in 2017 is resonating with our readers. The 10 most popular posts on the LinkedIn Marketing blog in the first half of the year share some characteristics. The posts that have attracted the most...

  • Magnifying Glass

    Four Content Marketing Myths, Debunked

    July 22, 2017

    It's no secret that the speed of change in our industry is accelerating. With a new shiny object taking the marketing world by storm almost daily, practitioners can lose sight of their true north as content creators, instead buying into hollow "best practices" that yield poor results.   We're here to make sure you don't fall victim to content marketing's latest...

  • Little boy holding an gold trophy

    What’s Trending: How to Create Award-Winning Content

    July 21, 2017

    Awards season is upon us. In entertainment, the TV world has been buzzing with the announcement of this year’s Emmy nominations. And in marketing, the industry is closely watching as top campaigns around the globe gain recognition for innovation and excellence. Last month the spotlight was on France for the Cannes Lions Festival, where several B2B marketing...

  • content strategy

    Revealed at last: The Secret Code for Successful Content

    July 20, 2017

    What makes some content fly in terms of reach, buzz and influence while other content struggles to make an impact at all? Is it the...

  • social media sharing

    LinkedIn Data Shows the Content Types Your Employees Should...

    July 20, 2017

    On average, employees have 10x more connections on social media than companies do. It makes sense, when you think about it: Each of...

  • New Analytics Features

    New Analytics Features to Help You Understand and Improve...

    July 19, 2017

    We consistently hear from marketers that one of the most critical and challenging parts of their job is understanding and improving...