• Three Darts Hitting Same Spot on Board

    What’s Trending: Refine Your Retargeting for Big Returns

    November 17, 2017

    In the world of B2B, there’s no such thing as an impulse buy. The buying process can often extend over days — or months — of consideration and comparison shopping. Because of this, it’s important to remain top-of-mind for your prospects after they encounter your brand. So it’s no surprise that retargeting, once pigeonholed in the realm of B2C e-commerce, is...

  • LinkedIn Sophisticated Marketer’s Sessions Part 3: ROI or Bust

    Announcing Sophisticated Marketer’s Sessions Part 3: ROI or Bust

    November 16, 2017

    In our Sophisticated Marketing Sessions, we’ve covered two of the most critical steps for success on the world’s largest professional network. First, there was an in-depth exploration of how to target the right audience on LinkedIn. Then, we broke down the best ways to achieve stellar content engagement on LinkedIn. These multi-media Sessions offer up a wealth...

  • Employee Advocacy

    How to Build Trust and Transparency in Your Employee Advocacy Program

    November 16, 2017

    There is a major push for openness and honesty in corporate culture right now, and it’s not hard to see why. Trust and transparency are not just desirable from an ethics perspective, they’re also good for the bottom line. A business just runs better when management and labor can freely exchange information.   Trust and transparency are even more important as...

  • Content Insights Quarterly

    What Freelancers and Other Professionals Are Reading on...

    November 15, 2017

    Here’s the third edition of the LinkedIn Content Insights Quarterly. This report uses LinkedIn data to examine what kinds of content...

  • LinkedIn Pathfinders

    Feel the Fear – and Make Connections Anyway

    November 15, 2017

    At a time when trust is elusive, it takes bravery for a brand to put its head above the parapet and take a stand on current issues....

  • LinkedIn Doubles Down on Lead Gen to Drive Even More ROI...

    November 14, 2017

    Editor's Note: This post was co-authored by Vasudha Mithal Earlier this year, we launched LinkedIn Lead Gen Forms for Sponsored...