• 5 Finance Industry Leaders Share Best Practices for Improving the Customer Experience

    February 5, 2016

    When LinkedIn asked me to moderate a webcast called "How Wealth Managers Can Thrive Amidst Digital Disruption", my only worry was that an hour would not be long enough for this panel of superstars…I was right, but what an enlightening hour it was! This was the cast of characters: Bill Sullivan, Head of Global Financial Services Market Intelligence Capgemini Hart Lambur, Co-founder and CEO of OpenFolio Rachel Perkel, Head of Marketing, Wealth Management Brokerage at Wells Fargo...

  • Trending Content of the Week: Tactics for the 10X Marketer

    February 5, 2016

    Marketers, are we aiming high enough? Are we shooting for the moon, or are we too caught up in the day-to-day to look higher than our monitors? Every marketer I know would love to have ten times the results they have right now. Incremental improvement is good. It’s an essential part of growing a business. But no one would say “no” to a leap forward. So how can we set our sights on radical improvement? What tactics can take us to 10X? This week’s roundup of trending content...

  • The Key Personalization Question for Marketers: It's Not What You Think

    February 4, 2016

    The guest post was submitted by Aaron Orendorff, who is a content strategist and college instructor. Let’s be honest: as a marketer, the deck is stacked against you. As of 2014, the average adult is exposed to 362 ads … every day. Of those 362 ads, roughly 153 “attracted the audience’s full attention for a few seconds or more.” That’s a bleak forecast. What’s more, not only are consumers flooded with ads, but “trust” in advertising -- especially among millennials -- is at an all...

  • Intel Case Study | LinkedIn Marketing Solutions

    How Intel Connects with IT Leaders on LinkedIn

    February 4, 2016

    To keep pace with the rapidly changing business and technology landscape, IT managers and executives seek information from a wide range of resources. So,...

  • Building a High Performance B2B Marketing Engine: A Look Under the Hood

    February 3, 2016

    Rejoice! There has never been a better time to be a B2B marketing professional.   Seriously. Even compared to a few short years ago, we marketers are in...

  • #AskLMS: How Can I Best Use LinkedIn Groups in My Marketing Plan?

    February 3, 2016

    Editor’s Note: This post is authored by Matt Verghese, Senior Product Manager at LinkedIn. Welcome to Ask LMS, where LinkedIn Marketing Solutions answers...