• A woman sitting in a chair inside a library with her headphones in while looking at her open laptop. Full bookshelves fill the background.

    Study: How Higher Education Marketing Campaigns Can Reach the Right Audience at the Right Time

    March 4, 2021

    As an Account Executive at LinkedIn, I’ve observed that both Higher Education and Media have a lot in common, as both are important ways that our society learns and grows. They also present consumers with a broad array of options of where they should invest their valuable time and money. With so many options across both Higher Education and Media, it is critical...

  • A woman sitting in a chair at a desk in an office smiling directly in to the camera.

    Practical Ways Marketers Can Foster Diversity, Equity and Inclusion Every Day

    March 3, 2021

    As marketers, we recognize it’s no longer an option for brands to stay silent when it comes to the lack of diversity. Customers, investors, employees and other stakeholders are demanding that brands show up and demonstrate inclusion. While meaningful diversity starts at the top and is a long-term commitment, you can impact diversity today from wherever you sit....

  • Man looking at chart on white board

    How BambooHR Increased Cost-Per-Lead Efficiency by 40%

    March 2, 2021

    BambooHR aims to help small to medium-sized businesses focus on their most important asset: their people. Their software makes it easy to collect and analyze HR data — so teams can build the kind of culture and processes that empowers everyone to do great work. No Cold Calls: A 100% Inbound Sales Strategy Requires Smart Marketing With an emphasis on helping SMB...

  • Woman sitting at desk looking at laptop

    LinkedIn Marketing Labs: 4 Tips for Building a Full-Funnel ...

    March 1, 2021

    There are two essential components to a successful marketing strategy that must work together in order to build the largest and most...

  • A man is sitting in front of two computer screens and with a white board and window behind him.

    Are You Data Literate? The Fast Track (or Only Track) to...

    February 26, 2021

    Editor’s Note: This guest post was contributed by Barry Feldman, Owner of Feldman Creative. The phrase “data-driven marketing” has...

  • A woman sitting at her desk with her monitor in front of her while looking directly in to the camera.

    3 Ways to Transform Your B2B Content into an ABM-Powered...

    February 25, 2021

    Editor’s note: This post was written by Millie Resnick, VP of Product Marketing at Bombora. It is based on key takeaways from a...