• BetterWorks

    Marketing Success Metrics: How BetterWorks Proves ROI on LinkedIn

    January 21, 2018

    If only we had more metrics with which to measure performance. It’s been a good 15 years since a sane marketer said something like this. If anything, we have too many metrics to choose from today. If we’re not careful, marketing metrics can quickly lead to poor productivity metrics. More metrics make sense on the surface – more gauges mean a better handle on...

  • Why content marketing strategy matters – and what it takes to build one

    The Crucial Difference Between Content Marketing Tactics and Content Marketing Strategy

    January 20, 2018

    Editor's Note: This post originally appeared on the LinkedIn Marketing EMEA blog. When you’re a B2B marketer who’s spent years generating demand and filling your leads pipeline through content marketing, it’s surreal to come across marketing bloggers and pundits who claim there’s no such thing as a content marketing strategy. In the last 18 months, I’ve been...

  • Throwing away trash

    What's Trending: Out with the Old Tactics, In with the New

    January 19, 2018

    Level with me. You can be honest. I won’t judge. Your holiday decorations are still up, aren’t they? We’re coming up on February now, many living rooms still look and feel like it’s the middle of December. Even if you’ve already removed your decor, or never had any up to begin with, you can probably relate to the underlying sentiment. Having that warm, scenic...

  • User accessing this infographic from a laptop

    How LinkedIn Cracks the Sales-Marketing Alignment Dilemma [...

    January 18, 2018

    It sounds like a chicken-or-the-egg conundrum: Does marketing help sales, or does sales help marketing? The answer, of course, is both...

  • Review Economy

    Rise of the Review Economy: 7 Ways Marketers Can Use...

    January 18, 2018

    Editor’s Note: This post is the fourth in thoure “Rise of the Review Economy” series produced in conjunction with G2Crowd. Other posts...

  • LinkedIn Tactical Plan 2018

    New for 2018: Your LinkedIn Content Marketing Tactical Plan

    January 17, 2018

    Pablo Picasso once said, “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon...