• Your Marketing New Year's Resolutions

    What’s Trending: Keep Up Your Resolve

    January 20, 2020

    Looking for some peace and quiet this week? Head down to your local gym. There was likely a massive influx of new members for the first couple of weeks, but by now the flood has slowed to a trickle. If you were one of those hopeful new recruits, don’t feel bad: It’s estimated that 80% of all New Year’s resolutions fail by February. How can we keep our marketing...

  • LinkedIn: Making Growth Happen

    Sunday Matinee: Making Growth Happen, Part 7

    January 19, 2020

    When it comes to content marketing and thought leadership, Amisha Gandhi, VP-Influencer Marketing and Communications at SAP, Ariba, and Fieldglass, has a simple philosophy: "Don't be a taker; be a giver."  Oh, and avoid being too sales-y, Gandhi says in the latest Making Growth Happen video. Just be useful. "A lot of companies think they're sharing their thought...

  • Marketing Book Worth a Look: Marketing Rebellion

    January 16, 2020

    According to author Mark W. Schaefer, the next marketing rebellion is right around the corner. Not convinced? Consider the following bold assertions: The sales funnel is gone Advertising is missing the mark Loyalty is a myth Engagement doesn’t matter These alarming revelations were the impetus for Mark’s new book, Marketing Rebellion: The Most Human Company Wins...

  • New on LinkedIn Pages

    What’s New with LinkedIn Pages: Helping You Humanize Your...

    January 15, 2020

    Today, more than 50 million organizations around the world rely on LinkedIn Pages to help them engage with their customers, prospects...

  • Higher Ed Marketers Are Losing the Last Click War. Here Are...

    January 14, 2020

    As a Higher Ed marketer, you don’t always get the credit you deserve. And frankly, Higher Ed marketers can be their own worst enemies....

  • Slow Down When Measuring ROI

    A Top B2B Marketing Priority for 2020: Slow Down When...

    January 13, 2020

    How can we make sure we’re working and spending smarter than last year? That’s essentially the question we ask ourselves over and over...