10 Can't Miss Sessions at Dreamforce 2015

Including a Mixer and Marketing Lounge co-sponsored by Marketo and LinkedIn

September 14, 2015

dreamforce tent

Dreamforce, the all-things Salesforce conference, takes over San Francisco this week. It’s a huge happening that includes a wide range of educational, networking, and entertainment activities for marketers. In addition to a concert by the Foo Fighters and an appearance by Microsoft CEO Satya Nadella, there are also a mixer and a marketing lounge that LinkedIn and Marketo are hosting together this week – and which we recommend not missing.

To save you time combing through the massive Dreamforce agenda, we put our marketer’s eyes to work and took a close look for you. Here are 10 can’t-miss sessions for marketers at Dreamforce:

Top 10 Sessions for Marketers at Dreamforce

Dreamfest and UCSF Benefit

This concert is not to be missed, whether you’re a B2B marketer, a B2C marketer, or someone with a pulse. Foo Fighters, The Killers and Gary Clark Jr. will take the stage at Pier 70 on Thursday in a show that runs from 7:00 p.m. to 11:00 p.m.

Fireside Chat with Satya Nadella, CEO, Microsoft

The Microsoft CEO will be interviewed by Wired’s Jessi Hempel in a fireside chat scheduled for 5:00 p.m. to 6:00 p.m. on Wednesday in Moscone South. Nadella will discuss how Microsoft and Salesforce are partnering to make business people productive anywhere they are.

The Marketing First Lounge

Get your LinkedIn profile photo updated with the help of professional photographers and stylists, who will make sure your profile is top notch. This service, sponsored by Marketo and LinkedIn, will be available at the Marketing First Lounge in Jillian’s (175 4th Street) from Tuesday through Thursday from 9:00 a.m. to 5:00 p.m. You can also visit Jillian’s to meet with clients, take a break from Dreamforce, or stop by Marketo demo stations learn the latest in marketing best practices.

Fireside Chat with Marc Benioff and Travis Kalanick

Two of Silicon Valley’s most innovative CEOs – Benioff of Salesforce and Kalanick of Uber – discuss the next phase of Uber’s innovation and growth. This session takes place from 9:00 am to 10:00 a.m. on Wednesday in the Yerba Buena Theater.

Madison Avenue Mixer

Don Draper lives! Join Marketo, LinkedIn and LeadMD for a Madison Avenue Mixer that will feature Old Fashioneds, Whiskey Sours, and excellent networking opportunities. Wear your best 60s look – or come as you are in business casual – to Restaurant Lulu (816 Folsom Street, just one block from the Moscone Center) on Wednesday from 5:00 p.m to 9:00 pm. Reserve your spot today – space is limited.

3 Ways the Best Marketers Use Salesforce

In this session, you’ll learn three pillars necessary to begin your own customer journey marketing. You’ll also learn, according to the Dreamforce agenda, “why marketers need to fall in love with data, not technology, and the importance of messaging strategies and storytelling for B2B and B2C.” The session takes place on Tuesday from 3:30 p.m. to 4:10 p.m. at the Metreon AMC Theaters.

3 Ways to Dominate Your B2B Marketing Strategy

This session will feature Field Nation CMO Billy Cripe showing how his company scaled its growth and fine-tuned its B2B email marketing strategy with Pardot. The session takes place Wednesday from 10 a.m. to 10:40 a.m. at the Marriott Marquis Hotel.

B2B Marketing 2015: Reimagine Everything!

The buyer’s journey has changed, and in this session, Salesforce’s Joel Book and Mathew Sweezey will examine the trends that are reshaping B2B marketing and selling. They will also share examples of how B2B companies are using email, mobile, and social to create 1-to-1 digital messaging. This session takes place Thursday from 2:30 p.m. to 3:10 p.m. at the Century Theaters in the Westfield Mall.

Marketing Cloud Keynote: Dawn of the Digital Marketer

The Dreamforce agenda describes this keynote this way: “Join Marketing Cloud CEO Scott McCorkle to hear how customers like McDonald’s, Precor, Mattel, Room and Board, and AT&T are cultivating 1-to-1 customer experiences across sales, service, community, analytics, platforms, apps, and the Internet of Things.” The keynote takes place Thursday from 9:00 a.m. to 9:50 a.m.

8 Tips for Optimizing Forms for Conversion

What marketers don’t want to improve the performance of their forms? This session will provide eight tips and tricks to optimizing forms – and driving more leads from your website. It will takes place Thursday from 3:00 p.m. to 3:40 pm. at Metreon AMC Theaters.

For more information on boosting the performance of your lead programs, download The Sophisticated Marketer’s Crash Course In Lead Nurturing.

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