2014 Content Marketing Must-Dos: Six-Month Pulse Check

July 8, 2014

At the start of the year, we wrote about 14 content marketing must-dos for 2014. Now, halfway into the year, we wanted to revisit these imperatives and take a mid-year pulse on marketers’ performance -- are these key areas being sufficiently addressed by marketers? Have some must-dos already become table stakes, while others have been slower to become a priority?

 While it may be too early to gauge relative success on these specific efforts, we can still get an idea of how forward-thinking marketers are embracing such practices, and how their goals and tactics may have changed as a result. Take a look below to learn more about which areas have seen notable improvements so far (we’re looking at you, measurement), and which areas may present unaddressed opportunities (hint: we’ll be keeping an eye out for creative approaches to personalized content):

It’s clear that marketers have already made significant progress on many of these content imperatives in the first half of 2014, but there is certainly more work to be done. We hope you’re inspired to take a constructive look at your progress and assess any key areas of opportunity to keep in focus for the remainder of 2014.

Now we want to hear from you – how many of these content marketing must-dos have you adopted into your 2014 marketing strategy? What is working well so far, and where are you facing challenges? Tweet us @LinkedInMktg with #CMTrends2014 and let us know!


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