3 B2B Marketing Executives on the Expanding Role of Technology in Marketing

September 21, 2015

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As a thoroughly modern hybrid marketer, you’ve likely seen technology play an increasing role in your day-to-day activities. With so much of modern B2B marketing taking place in the digital sphere, what will the daily duties of future marketing leaders look like?

At this year’s B2B Connect San Francisco, we asked three marketing executives for their take on the expanding role of technology as it relates to their positions.

With marketing being so technology-driven these days, is the role of the VP of marketing going to become more of a CTO?

Watch the video below for responses from:

  • Mike Ward, VP of Demand Generation, Marketing at Workfront
  • Monu Kalsi, VP, Head of Digital Marketing at Zurich North America
  • Russell Glass, Head of Products at LinkedIn Marketing Solutions

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