5 B2B Marketing Potholes and How to Avoid Them [Infographic]
April 30, 2015
B2B marketing is changing at a fast and furious pace. It’s like a Vin Diesel movie out there.
To keep up, B2B marketers are driving change as fast they can, but the road to a more effective marketing future does have some potholes that must be avoided. This infographic, 5 B2B Marketing Potholes and How to Avoid Them, identifies five key potholes marketers must watch for, such as:
- As much as 90% of the buyer’s journey may be complete before a prospect reaches out to a salesperson.
- 95% of a company’s website traffic remains anonymous.
- More than 80% of known prospects don’t open your emails.
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