5 B2B Marketing Potholes and How to Avoid Them [Infographic]

April 30, 2015

B2B Marketing Potholes

B2B marketing is changing at a fast and furious pace. It’s like a Vin Diesel movie out there.

To keep up, B2B marketers are driving change as fast they can, but the road to a more effective marketing future does have some potholes that must be avoided. This infographic, 5 B2B Marketing Potholes and How to Avoid Them, identifies five key potholes marketers must watch for, such as:

  • As much as 90% of the buyer’s journey may be complete before a prospect reaches out to a salesperson.
  • 95% of a company’s website traffic remains anonymous.
  • More than 80% of known prospects don’t open your emails.

For the other potholes and – more importantly -- how embracing full funnel marketing can help you avoid them, take a look at the complete infographic, 5 B2B Marketing Potholes and How to Avoid Them.

For more information on how to move full speed into the future of full funnel marketing, download The Sophisticated Marketer’s Crash Course in Full Funnel Marketing.