5 Social Media Marketing Lessons from the Mind of Yogi Berra
May 22, 2015
It’s baseball season again—time for the crack of the bat and the whumph of the catcher’s mitt. For some, there’s nothing finer than kicking back on a warm evening and enjoying the leisurely pace of a good baseball game.
Regardless of how you feel about watching baseball, we can all appreciate one gift America’s pastime gave the world: the late, great player and coach, Yogi Berra. Berra was well known for his “Yogiisms”—quotes that are a little bit nonsense, a little bit redundant, and a little bit Zen.
I was recently browsing a collection of Yogi’s quotes, and was struck by how many of them apply to social media marketing. Read on for some twisted words of wisdom from a beautiful mind.
5 Yogi Berra Quotes To Improve Your Social Media Marketing Strategy
“You’ve got to be very careful if you don’t know where you are going, because you might not get there.”
It’s hard to meet goals if they’re not clearly defined. You might miss the goal entirely, or you might hit the goal without knowing how you’ve done it. In social media marketing, it’s important that you have a strategic purpose in mind for every interaction. Content Marketing Institute's recent research shows that marketers with a documented strategy are more effective than those without one. So it's important to keep in mind that each article, post, like, or share should advance your campaign toward hitting your overall goals.
“Nobody goes there anymore. It’s too crowded.”
The paradox at the center of this quote makes more sense the more you think about it: As a venue becomes overcrowded, it becomes less attractive to newcomers. A crowded marketplace means your buyers can suffer from overstimulation and fatigue - or what has been recently coined as 'content shock'. It’s a good idea to seek out new avenues of engagement where you can start fresh and really capture your audience’s attention. Make your content rise above the noise with transparent, helpful pieces that serve as a welcome addition to the conversation. And when you engage with your audience, ask yourself, “Am I starting a good conversation, or just talking?”
“You can observe a lot just by watching.”
Social media provides plenty of opportunities to get your message in front of people. But, an even greater opportunity might be the chance to listen and tailor your message to your audience’s needs. They are constantly telling you, in their own words, what’s going through their minds. Before you engage, spend some time watching and see what you can observe.
“If you can’t imitate him, don’t copy him.”
There are few things in marketing more cringe-worthy than seeing a brand try and fail to capitalize on a trend. In the fickle world of viral content, you’re better off going your own way than chasing others’ success. If your content is creative and original, you can be the trendsetter who watches others try to copy you.
“Why buy good luggage? You only use it when you travel.”
Imagine trying to market luggage to Yogi Berra. You have a great product, made with care from the finest materials. Your marketing literature highlights the luxurious inner lining, the stability of the latches, its capacity. But, it doesn’t address why a traveler needs good luggage in the first place. Yogi’s quote is a good reminder that it’s important to help your prospects understand how your product can help them get from point A to point B. Research shows that 74% of buyers choose the company that was FIRST to add value as they are defining their buying vision. Provide the first (and best) solution to suit your prospects’ needs.
As Yogi says, “There are some people who, if they don’t already know, you can’t tell ‘em.” You don’t have to be one of those people. Just remember these lessons for your social media marketing: start with clear goals to guide your social interactions, look for new venues that aren’t overcrowded, spend time listening before you start a conversation, set trends rather than follow them, and keep your audience’s wants and needs in mind.
You may not have Yogi’s gift for turning a phrase until it gets dizzy, but you can still be a hall-of-fame marketer. For more marketing insights (with fewer brain-twisting quotes), download our newly enhanced Sophisticated Marketer’s Guide to LinkedIn.