6 Exclusive and Illuminating Interviews from Advertising Week
October 7, 2015
Last week in New York the LinkedIn and Advertising Week teams built a pop-up interview desk to get one-on-one with some of the most brilliant speakers at Advertising Week. TV Host and Producer, Maha Awad, sat down with close to 50 influencers to get their take on why relevance has gone from a “nice to have” to an imperative and how brands can ensure they don’t fall short.
All interviews can be found on the LinkedIn Marketing SlideShare channel, but here’s a short list of the interviewees and conversations that are bound to leave you enlightened.
Seth Godin, Bestselling Author, Entrepreneur
“Advertisers need to stop being noisy.”
With ad blocking fueling anxiety across the advertising industry, Seth explains the job we have as marketers is to get people to want to listen to you. If your marketing is done right, there will be no adblocker in the world that can stop you.
Suzanne Powers, Global CSO, McCann World Group
“Where are the moments we can earn a role in their life.”
Millennials have a higher expectation for brand authenticity. Watch as Suzanne unveils McCann’s holistic approach to partnering with their clients to break through the Millennial mystery and earn their attention in a respectful, meaningful way.
AJ Hassan, VP Creative Director, Leo Burnett
“Brands need to go beyond the product and connect with belief systems.”
The Always #LikeAGirl campaign and its virality raised the bar for marketers this year and exposed the power of emotional advertising. AJ reflects on the campaign’s genesis and why it’s so critical to join the conversations meaningful to our audiences.
Lori Hiltz, CEO, Havas Media
“Sincerity more than anything.”
According to Lori, if it’s sincerity that creates dialogue than it’s content that fuels that dialogue. Learn the role of sincerity in content creation, as well as how and why content is becoming an intimate form of currency for our consumers.
Grant Owens, CSO, Critical Mass
“It’s not that they don’t have the data, it’s that the data is dumb.”
Marketers often struggle with harnessing the power of Big Data, and having bad data can result in poor targeting. Grant pushes brands to shift their thinking away from Big Data, programmatic, and machines targeting consumers to actually helping people relate to people.
Nick Blunden, Global Managing Director, The Economist
“Millennials are the most sophisticated media generation the world has ever seen.”
There’s a common notion that the only form of media Millennials consume is via social platforms and “news” sites like BuzzFeed. However, Nick unveils data points from a recent study that shows Millennials consume more media across more platforms than any other generation.
Our newest eBook, The Little Big Book of LinkedIn Advertising, addresses many of themes that have dominated this year’s Advertising Week, such as mobile, native advertising, and data. Get your copy today.