7 Brilliant Seminars to Attend at Advertising Week 2015

Including an invitation to live stream LinkedIn's B2B Forum

September 24, 2015

LinkedIn B2B Forum

Next week, the LinkedIn Marketing team will be away from our desks and on our feet reporting directly from Advertising Week in New York. There’s a brilliant lineup of speakers and seminars designed to drive businesses forward and influence the global industry. We’re giddy with anticipation to bring you fast-follow takeaways and inspirational quotes via our blog.

Advertising Week, which takes place on Sept. 28 - Oct 1, was once a destination specifically for media, brand and agency leaders, but it has evolved into a broader global and cultural event, attracting innovators and disruptors across every industry around the globe.

Here’s just a sample of some of the seminars we’re most excited about:

An Hour with Seth Godin

Need I say more? Any marketer who knows what’s right in the world would jump at an opportunity to spend an hour with Seth Godin. At Advertising Week he’ll be discussing his new book, “What to do When it’s Your Turn”, how to avoid the race to the bottom, the importance of community building, and a whole lot more. We’re preparing to be starstruck.

Big in Content

BuzzFeed. A mid-day hyper-sensory distraction or inspiration for cheeky blog headlines? I’ll let you decide. But the man, Jonathan M. Perelman, who led strategy, operations, development and partnerships for BuzzFeed Motion Pictures, growing the business into top video producer on the Internet with 1.5 billion monthly views, is leading a discussion on big content. He’ll also share what it takes to stand out in a content-saturated world, and where the business is heading. Yes, please.

The On Demand Audio and Podcast Revolution: Building Passionate Audiences and Great Resonance for Brands

With 45 million Americans downloading at least one podcast a month, marketers cannot ignore this medium. In this session, the iconic Ira Glass of This American Life and Guy Raz of TED Radio Hour will discuss the shift in not only how consumers listen to audio but how the impact of exceptional storytelling empowers marketers to reach key demographics.

LinkedIn B2B Forum

B2B marketers have never had more opportunity or a greater impact on businesses. Now, that’s inspiring. What better venue than Advertising Week to bring together the industry’s best and brightest to share major themes on the future of B2B marketing?

Access the live stream for the LinkedIn B2B Forum when you add the event to your Outlook or Gmail calendar.

Here’s a taste of some of the seminars you’ll have access to via our live stream:

The Relevance Imperative

The massive transformation marketing has undergone in the last decade will only continue to evolve at a rapid pace as more technologies emerge. LinkedIn Marketing Solutions’ Head of Product, Russell Glass will uncover the challenges and opportunities of an increasingly complex buyer’s journey and why now more than ever is the time to be hyper strategic when engaging with existing and prospective customers.

Demystifying B2B Buying

Is the purchasing decision making process linear and sequential, or more episodic? When it comes to how B2B buyers truly behave we often make assumptions. Assume no more. Marisa Kopec, VP and Group Director of SiriusDecisions, will unveil her company’s new research study that is poised to debunk myths and validate the realities of marketing and sales roles in today’s environment.

Data Fueling Creativity

In today’s world, marketers are taught to use data to drive strategy and decisions. But how do we leverage data to drive creativity? Just noodle on that. Or catch the live streaming to hear a panel made up of executives from creatively forward thinking companies like Gyro, NewsCred, AppNexus and Bloomberg, who will remind us that data can and should play a role in your creative process when it comes to building your content marketing strategies.

Insights from the Cutting Edge

Ten years ago marketing automation was just a twinkle in the eye of only the most visionary. Today’s it’s the price of admission. And major investments in content programs and nurturing strategies are top of mind for every marketing leader. VP of Global Marketing for LinkedIn Marketing Solutions, Alison Engel, will lead a panel of cutting edge marketers from SAP, Siegel+Gate and Mediavest USA to discuss where they see the greatest opportunities for disruption, and who they’ll hire to make it happen.

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