75 Quotes to Inspire Marketing Greatness

June 9, 2014

As marketers, we pride ourselves on coming up with fresh ideas. It’s how we stay relevant, and it’s how we grow in our careers.

So, where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course.

As you start your day, awaken your mind with positive thought and a healthy dose of inspiration from these great minds.

Quotes on Creativity

1. “Creativity is intelligence having fun.” – Albert Einstein

2. “To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller

3. “Creativity about life, in all aspects, I think, is still the secret of great creative people.” – Leo Burnett

4. “The best way to predict the future is to create it.” – Peter Drucker

5. “An essential aspect of creativity is not being afraid to fail.” – Edwin Land

Quotes on Marketing

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6. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock

7. “Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs

8. “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg

9. “Don’t be afraid to get creative and experiment with your marketing.” - Mike Volpe

10. "If you're a good marketing person, you have to be a little crazy." – Jim Metcalf

11. “The consumer is not a moron; she is your wife.” – David Ogilvy

12. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

13. “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

14. “Make your marketing so useful people would pay you for it.” – Jay Baer

15. “People don’t buy what you do, they buy why you do it.” – Simon Sinek

16. “Today it's important to be present, be relevant and add value." – Nick Besbeas

17. "Great Execution is the Ultimate Differentiator." - Margaret Molloy

18. “The best marketing doesn't feel like marketing.”  - Tom Fishburne

19. "Know thyself. Know the customer. Innovate." – Beth Comstock

20. "Instead of using technology to automate processes, think about using technology to enhance human interaction." – Tony Zambito

21. “If you are an artist, learn science. If you are a scientist, cultivate art.” – Karin Timpone

22. “We’re all learning here; the best listeners will end up the smartest.” - Josh Bernoff

Quotes on Storytelling

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23. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer

24. “Marketing is no longer about the stuff that you make, but about the stories you tell.” - Seth Godin

25. “The stories that spread today empower us and give us belief in our own heroic potential.” – Jonah Sachs

26. "You can't sell anything if you can't tell anything." – Beth Comstock

27. “Speak to your audience in their language about what’s in their heart.” – Jonathan Lister

28. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

Quotes on Social Media

29. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin

30. "Social media are tools. Real time is a mindset.” – David Meerman Scott

31. “Social media is a contact sport.” - Margaret Molloy

32. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” - Erik Qualman

33. “If you get bored with social media, it’s because you are trying to get more value than you create.” – Fast Company

34. “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

Quotes on Content

Image Source: Wikimedia.org

35. “Good content isn’t about good storytelling. It’s about telling a true story well.” - Ann Handley

36. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” - Andrew Davis

37. “If your content isn't driving conversation, you're doing it wrong.” – Dan Roth

38. “Content is anything that adds value to the reader's life.” – Avinash Kaushik

39. “Content should ask people to do something and reward them for it.” – Lee Odden

40. “My goal is to spark something within the reader and allow it to initiate an idea they then can grow.” – Warren Whitlock

41. “Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” – Chris Brogan

42. “Either write something worth reading or do something worth writing about.” - Benjamin Franklin

Quotes on Branding

Image Source: quickbase.intuit.com

43. “A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” – Scott Cook

44. "Your brand is a story unfolding across all customer touch points." – Jonah Sachs

45. "Making promises and keeping them is a great way to build a brand.” - Seth Godin

Quotes on Simplicity

46. "If you can't explain it to a 6-year old, you don't know it yourself." - Albert Einstein

47. “Simplicity is the keynote of all true elegance. ― Coco Chanel

48. “Sometimes the questions are complicated and the answers are simple.” – Dr. Seuss

Quotes on Teamwork

49. “Never doubt a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.” – Margaret Mead

50. “In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.” - Charles Darwin

Quotes on Innovation

51. "Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day." – Beth Comstock

52. “New ideas are sometimes found in the most granular details of a problem where few others bother to look.” – Nate Silver

53. “I’d rather apologize than to be so timid as to never try to do anything smart or brave.” – Lee Clow

54. “If you’re not failing now and again, it’s a sign you’re not doing anything innovative.” - Woody Allen

55. “If you do what you’ve always done, you’ll get what you’ve always gotten.” – Tony Robbins

56. “Failure is simply the opportunity to begin again, this time more intelligently.” - Henry Ford

57. “If you don’t have room to fail, you don’t have room to grow. – Jonathan Mildenhall

58. “The secret of change is to focus all of your energy not on fighting the old, but on building the new.” – Socrates

59. “If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” – Mark Cuban

60. “Be where the world is going.” – Beth Comstock

61. “Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.” – Tim Ferriss

Quotes on Inspiration

62. “If your actions inspire others to dream more, learn more, do more and become more, you’re a leader.” - John Quincy Adams

63. “Inspiration doesn't respond to meeting requests. You can't schedule greatness.” – Jay Baer

Quotes on Motivation

Image Source: bushcenter.org

64. "Nothing great was ever achieved without enthusiasm." - Ralph Waldo Emerson

65. “If you aim at nothing, you will hit it every time.” - Zig Ziglar

66. “Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.” –Johann Wolfgang von Goethe

67. “If your dreams don't scare you, they're not big enough.” - Ellen Johnson Sirleaf

68.  “Whether you think you can or you think you can’t, you’re right.” – Henry Ford

69. “Remember no one can make you feel inferior without your consent.” –Eleanor Roosevelt

70. “You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.” – Seth Godin

71. “Bring the best of your authentic self to every opportunity.” - John Jantsch

72. “Be yourself. Everyone else is already taken.” - Oscar Wilde

73. “Do one thing every day that scares you.”― Eleanor Roosevelt

74. “People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.” –Zig Ziglar

75. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin

BONUS: Five quotes to knock it out of the park today.

76. “A year from now, you'll wish you had started today.” - Karen Lamb

77. “Do or do not; there is no try.” – Yoda

78. “The question isn’t who is going to let me; it’s who is going to stop me.” – Ayn Rand

79. “Don’t bunt. Aim out of the park. Aim for the company of immortals.” – David Ogilvy

80. “It’s quite fun to do the impossible.” – Walt Disney

Looking for more creative marketing inspiration? Download our Sophisticated Marketer's Guide for fresh tips & insights for marketers, by marketers.

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