A Sophisticated Marketer's Crash Course in Full Funnel Marketing 101 [Infographic]

April 2, 2015

An increasing number of marketers are embracing full funnel marketing. Changes in the buyer’s journey – particularly the fact that prospects may be as much as 90 percent complete with the purchase process before reaching out to a salesperson – mean that marketers must be delivering relevant messages throughout the path to purchase.

And that requires a deeper understanding of full funnel marketing.

The infographic below offers a “Full Funnel Marketing 101” crash course for marketing executives. It provides a refresher on:

  • What full funnel marketing is and how your company can leverage it
  • Goals, tactics and metrics for reaching prospects in the upper funnel vs. the lower funnel
  • LinkedIn's unique approach to full funnel marketing

For a deep dive in how you can take full advantage of full funnel marketing, download The Sophisticated Marketer’s Crash Course in Full Funnel Marketing.