Aaron Goldman

Posts by Aaron Goldman

  • Woman with Earphones Watching Video

    Why Reaching Your Audience in a Closed Ecosystem Drives Better Marketing Results

    July 29, 2020

    As marketers grapple with changes to data privacy legislation and the upcoming deprecation of third-party cookies, it’s becoming increasingly important for advertisers to find reliable ways to reach their audiences. At 4C, we’re seeing brands turning to media channels, such as LinkedIn, where audience data is native to the platform and where highly engaged...

  • Introducing LinkedIn Video Ad Creation Through Scope by 4C

    July 16, 2019

    Editor's Note: This guest post is authored by Aaron Goldman, CMO, 4C The average American adult spends a staggering amount of time watching video: almost 6 hours per day. Following this consumer trend, marketers are increasingly turning to video as the format of choice to engage their audiences across channels through sight, sound, and motion. To see how...