As marketers grapple with changes to data privacy legislation and the upcoming deprecation of third-party cookies, it’s becoming increasingly important for advertisers to find reliable ways to reach their audiences. At 4C, we’re seeing brands turning to media channels, such as LinkedIn, where audience data is native to the platform and where highly engaged...
Posts by Aaron Goldman
- Content Marketing Webinars
Editor's Note: This guest post is authored by Aaron Goldman, CMO, 4C The average American adult spends a staggering amount of time watching video: almost 6 hours per day. Following this consumer trend, marketers are increasingly turning to video as the format of choice to engage their audiences across channels through sight, sound, and motion. To see how...
- Video Marketing