Aaron Orendorff

Posts by Aaron Orendorff

  • The Key Personalization Question for Marketers: It's Not What You Think

    February 4, 2016

    The guest post was submitted by Aaron Orendorff, who is a content strategist and college instructor. Let’s be honest: as a marketer, the deck is stacked against you. As of 2014, the average adult is exposed to 362 ads … every day. Of those 362 ads, roughly 153 “attracted the audience’s full attention for a few seconds or more.” That’s a bleak forecast. What’s...