Abhishek Shrivastava

Posts by Abhishek Shrivastava

  • LinkedIn adds enhanced targeting tools

    LinkedIn Adds Enhanced Targeting Tools to Help You Reach More of the Right Audiences

    October 1, 2019

    You’ve shared that one of your biggest priorities is to reach more of the right audiences at scale. We’ve recently invested a lot in bringing that to life with the introduction of new tools to expand your reach, including lookalike audiences, interest targeting with Bing search insights, and audience templates.  Today, we’re taking that up a notch by bringing...

  • LinkedIn Sponsored Content

    Improving the Quality of Clicks on Your LinkedIn Sponsored Content

    October 1, 2018

    At LinkedIn, our goal is to help you reach your marketing objectives with high-performing campaigns. To that end, in the coming months we will test and roll out a series of changes to Sponsored Content that are designed to help you generate higher-quality clicks on your ads and improve campaign ROI. For example, for ads with longer intro copy, mobile clicks on...

  • Get More out of Conversion Tracking for Your LinkedIn Ads with These 3 Enhancements

    September 25, 2017

    Since launching conversion tracking for LinkedIn ads a year ago, more than 13,000 performance marketers have used this essential tool to measure and improve the ROI they’re getting from their LinkedIn campaigns. Today, we’re excited to announce three new features designed to help you more easily hit your performance objectives using conversion tracking. Get More...