Adam  Edwards

Posts by Adam Edwards

  • Metric Theory's Ultimate Guide to LinkedIn Advertising

    Tips from Metric Theory’s "Ultimate Guide to LinkedIn Advertising"

    October 27, 2019

    Too many advertisers make setting performance goals in advance of launching a new channel an afterthought. The excitement of launching a new tactic, targeting and ads, or desire for quicker growth overpowers the due diligence of establishing performance expectations. However, when the default is to compare new launches to long-established channels, especially...