Adrienne Weissman

Posts by Adrienne Weissman

  • Rise of the Review Economy: How Infer and Kimble Leverage the G2 Crowd Platform

    Rise of the Review Economy: How Infer and Kimble Leverage the G2 Crowd Platform

    April 23, 2018

    There’s no question that sites such as Yelp and TripAdvisor have become crucial platforms for consumer marketers. What has been less understood is that having a strategy around customer reviews is also increasingly essential for B2B marketers. The experiences of Infer and Kimble in using G2 Crowd, a platform of verified user reviews, go a long way to...

  • Review Economy

    The Rise of the Review Economy — and How B2B Marketers Ignore Its Power at Their Peril

    November 6, 2017

    Editor's Note: This post is the first in our series "Rise of the Review Economy." This series examines the increasing impact of customer reviews in B2B marketing and is produced in conjunction with G2 Crowd.   News Flash! The B2B buying process has changed— and it’s time for brands, products and services to adapt, quickly.    With the rise of internet...

  • Why B2C Brands Should Be On LinkedIn: Agency Leaders Weigh In

    August 4, 2014

    Think LinkedIn is just a B2B platform? Think again. Seven out of ten consumer marketers now use LinkedIn to distribute content, including brands like Mercedes-Benz, Fruit of the Loom, and Delta Air Lines. According to our latest research, professional consumers are receptive to messages brands are publishing on LinkedIn -- and they're willing to pay more --...

  • New Research Reveals LinkedIn Members’ Receptiveness to...

    July 10, 2014

    According to Content Marketing Institute’s B2C Content Marketing Report, nine out of ten B2C marketers now use content marketing to...