There’s no question that sites such as Yelp and TripAdvisor have become crucial platforms for consumer marketers. What has been less understood is that having a strategy around customer reviews is also increasingly essential for B2B marketers. The experiences of Infer and Kimble in using G2 Crowd, a platform of verified user reviews, go a long way to...
Posts by Adrienne Weissman
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- Topics:
- B2B Marketing Influencers
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Editor's Note: This post is the first in our series "Rise of the Review Economy." This series examines the increasing impact of customer reviews in B2B marketing and is produced in conjunction with G2 Crowd. News Flash! The B2B buying process has changed— and it’s time for brands, products and services to adapt, quickly. With the rise of internet juggernauts...
- Topics:
- B2B Marketing Influencers
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Think LinkedIn is just a B2B platform? Think again. Seven out of ten consumer marketers now use LinkedIn to distribute content, including brands like Mercedes-Benz, Fruit of the Loom, and Delta Air Lines. According to our latest research, professional consumers are receptive to messages brands are publishing on LinkedIn -- and they're willing to pay more --...
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According to Content Marketing Institute’s B2C Content Marketing Report, nine out of ten B2C marketers now use content marketing to...