You’ve got great products and services. You know that potential customers can benefit from what you’ve got to sell them. There’s just one problem: they don’t know who you are or what you have to offer. One of the biggest challenges for any company is getting the word out and gaining mindshare of customers in your target audience. So, how do you build brand...

What do the smartest marketing minds in the world want to see happen in 2020? There’s only one way to find out…ask. In search of answers, we tapped into the network of the B2B Institute, a new think tank here at LinkedIn researching the future of B2B. We asked all of our experts the same question: “What are the big changes you’d like to see in the marketing...