Afiya Addison

Posts by Afiya Addison

  • Three people looking at a computer

    Building Brand Awareness on LinkedIn: 5 Tips from the Marketing Lab

    February 16, 2021

    You’ve got great products and services. You know that potential customers can benefit from what you’ve got to sell them. There’s just one problem: they don’t know who you are or what you have to offer. One of the biggest challenges for any company is getting the word out and gaining mindshare of customers in your target audience. So, how do you build brand...

  • 7 Experts Share How Marketing Must in Change in 2020

    December 19, 2019

    What do the smartest marketing minds in the world want to see happen in 2020? There’s only one way to find out…ask. In search of answers, we tapped into the network of the B2B Institute, a new think tank here at LinkedIn researching the future of B2B. We asked all of our experts the same question: “What are the big changes you’d like to see in the marketing...