AJ Wilcox

Posts by AJ Wilcox

  • LinkedIn Ads Now Feature Conversion Tracking — Here's How You Can Make the Most of It

    LinkedIn Ads Now Feature Conversion Tracking — Here's How You Can Make the Most of It

    October 4, 2016

    The guest post was contributed by AJ Wilcox, founder of B2Linked.com. Good news — LinkedIn Sponsored Content and Text Ads now have conversion tracking capabilities. You probably won’t find anyone who’s hoped and prayed more for this feature than I have. Now that it’s here, I’m excited to tell you about what it is and how my team and I use it to get the most out...

  • How to Use Micro-Audiences on LinkedIn to Develop Marketing Personas — and Generate Leads

    August 22, 2016

    This guest post was contributed by AJ Wilcox, who is the founder of B2Linked.com, an agency specializing in LinkedIn advertising. I’m in the fortunate position of getting to train some of the brightest marketers in the world about LinkedIn advertising. Marketers react very positively to my instruction on how to use the LinkedIn platform to develop marketing...