Alex Hisaka

Posts by Alex Hisaka

  • Marketing Book Worth a Look: Shift Ahead

    February 24, 2018

    At a glance, Shift Ahead might not seem like a marketing book. On the front and back covers, you won’t see it presented as such. Within its pages, you won’t find the kinds of tactics or insights typical of these guides. Shift Ahead is a business book. That makes it just as valuable to marketers as any marketing book, and maybe more so, because it enables us to...

  • How Tableau Used Matched Audiences on LinkedIn to Boost Qualified Leads

    February 12, 2018

    Noise. It is one of a marketer’s worst fears. Specifically, I’m talking about creating content that becomes an indecipherable part of the noise, blending in with the digital static audiences have grown accustomed to tuning out. Tableau, a business intelligence firm based in Seattle, is driven by a mission to “help people see and understand their data.” But...