Alex Rynne

Posts by Alex Rynne

  • MarketingProfs Chief Content Officer Ann Handley

    A Sophisticated Marketer’s Perspective: Ann Handley on Finding Your Voice

    August 6, 2019

    One of the most common challenges for B2B content marketers is striking the right tone. When writing about certain topics, it can be tricky not to get caught up in buzzwords, banality, and business speak. But at the same time, we know how important it is to hit those genuine conversational notes when creating copy for a human audience.  Anyone who relates to...

  • What’s Trending: The Power of “Better”

    July 29, 2019

    For marketers, “better” is better than “best.” To put it more clearly: Discovering a way to make your marketing better is far more valuable than learning someone else’s best practice.  “Best” is a destination. It discourages further exploration. By contrast, “better” is one step forward on a continuing journey. Compare these two statements: “Here’s the BEST way...

  • A Sophisticated Marketer’s Perspective: Katie Martell

    Katie Martell Dishes the Truth on Thought Leadership in B2B Marketing

    June 25, 2019

    Katie Martell is an “unapologetic marketing truth-teller” with a knack for engaging B2B buyers where they spend most of their time (ahem, LinkedIn). She has a keen understanding of how marketing and sales professionals use LinkedIn to share relevant, timely, and creative content that customers actually care about — and she was kind enough to share her...

  • What’s Trending: Colorize Your B2B Marketing

    What’s Trending: Colorize Your B2B Marketing

    June 24, 2019

    Q: Why should you never let a B2B marketer wrap a birthday present? A: They only use white paper. Marketers used to think of B2B in...

  • A Sophisticated Marketer’s Perspective: Robert Rose’s Tips for LinkedIn Content that Delights

    A Sophisticated Marketer’s Perspective: Robert Rose’s Tips ...

    June 19, 2019

    Few people are more respected or accomplished than Robert Rose when it comes to content marketing. He has co-authored three books on...

  • Marketers

    What’s Trending: Social Media Stats You Should Know

    June 17, 2019

    At some point within the past year or so, according to eMarketer, people in the U.S. started spending more time per day with their...