Alex Rynne

Posts by Alex Rynne

  • Woman working on a couch holding her baby

    Why Online Community Is More Important (and Easier to Grow) Than Ever

    June 24, 2020

    At a time where many brands and marketers are pulling back digital ad spend due to forces out of their control, the importance of organic community-building has arguably never been greater. LinkedIn members are embracing organic engagement. We’ve seen a surge on the platform. We’ve seen a 60% year-over-year increase in content creation and a 55% year-over-year...

  • Happy female marketer looking at camera at home with laptop

    Halfway Through 2020: A Look Backward and Forward for B2B Marketing

    June 22, 2020

    You’re familiar with SMART goals, right? It’s the acronym people use to assure each goal they go after is Specific, Measurable, Attainable, Relevant, and Time-bound. SMART. Given our current situation, maybe we should all agree to swap out “Relevant” and replace it with “Revisable.” Just for 2020. Because what if revising goals is the only way to keep our...

  • What’s Trending: The End of Boring B2B

    What’s Trending: The End of Boring B2B

    January 27, 2020

    “B2B marketing doesn’t have to be boring.” For the last few years, that’s been the rallying cry for B2B innovators. We don’t have to be boring. We can be creative, empathetic, dynamic, and still be professional. Loosen that collar. Being boring isn’t the only option. This all used to be radical thinking. By now most B2B marketers have gotten the word. It’s time...

  • (According to Your Peers)

    B2B Marketers: What to Leave Behind in 2019 & What To...

    January 22, 2020

    Out with the old, and in with the new. The arrival of a fresh year is a perfect time to clean house. As B2B marketers, it’s an...

  • Best of LinkedIn Pages 2019: Announcing the Winners!

    Best of LinkedIn Pages 2019: Announcing the Winners!

    November 21, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one...

  • 10 Ways to Make Better Use of Lead Gen Forms on LinkedIn

    10 Ways to Make Better Use of Lead Gen Forms on LinkedIn

    December 6, 2019

    What’s the biggest challenge for today’s marketers? According to HubSpot’s research, generating traffic and leads is the No. 1 answer...