Alex Rynne

Posts by Alex Rynne

  • Two women collaborating in a meeting room at a laptop

    Get Down to Business With These LinkedIn Marketing Resources

    July 15, 2021

    If there's one word that best summarizes the evolution of digital marketing from its early days to the current era, I think it would be: intent. When the internet was a shiny new object some 25 years ago, people were fascinated by the ability to reach spectacularly large quantities of folks – all around the world – with a message. In many cases, they didn't care...

  • Woman working from home, sitting on floor

    5 New Customer Engagement Strategies to Activate on LinkedIn

    January 14, 2021

    Editor's Note: Enjoy this special encore post, which is one of our readers' favorites so far in 2021. It originally published January 14. In a world where fewer customers are in “Buy Now” mode, B2B marketers everywhere have been forced to flex their creative muscles more than usual. Whether it’s coming up with unconventional ways to drum up revenue or...

  • Better LinkedIn Campaign Planning

    Plug-and-Play: A Template for Better LinkedIn Campaign Planning

    March 12, 2021

    Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2021. It was originally published on March 12. Planning campaigns can seem like a daunting task. There are so many components to account for and opportunities for optimization. Knowing as we do that a poor foundation usually leads to a shaky structure, marketers tend to...

  • 6 Tips for Measuring Your LinkedIn Campaign (Illustration)

    Measuring LinkedIn Campaign Performance: 6 Simple Tips ...

    January 28, 2021

    Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2021. It was originally published on...

  • Examples of brilliant B2B ad creative

    B2B Isn’t Boring. It’s Brilliant.

    May 4, 2021

    Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2021. It was originally published on May...

  • 3 Traits of Engaging B2B Creative

    The Thumb Stopper: 3 Traits of Highly Engaging B2B Creative

    February 11, 2021

    Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2021. It was originally published on...