Alex Rynne

Posts by Alex Rynne

  • Woman working from home, sitting on floor

    5 New Customer Engagement Strategies to Activate on LinkedIn

    January 14, 2021

    In a world where fewer customers are in “Buy Now” mode, B2B marketers everywhere have been forced to flex their creative muscles more than usual. Whether it’s coming up with unconventional ways to drum up revenue or repositioning your brands for when the market bounces back, many of you have been growing outside of your comfort zones. In a recent episode of Live...

  • Now Is the Time to Make LinkedIn a Strategic Priority. Here’s Why.

    January 4, 2021

    Should brands be advertising and actively marketing right now? Historical data points to a pretty clear answer: If you reasonably can, then yes. So the next question is, where? Which destinations are most worthy of investing time and spend, with confidence you’ll be able to show growth and ROI? There are many channels and platforms to consider, but allow us to...

  • Live With Marketers: Alex Rynne, Brittany Blanchard, and Shama Hyder

    Predictions for What Marketing Will Hold in 2021

    December 9, 2020

    I recently read a blog post of predictions for small business owners in 2020. It was written in November 2019. The top concern was that record low unemployment rates would make it hard for business owners to find good help. That post read like a dispatch from a parallel universe. It was a potent reminder of just how much our lives changed this year, and how much...

  • Live with Marketers: Headshots of participants

    Supercharge Your B2B Marketing Strategy With ABM

    November 10, 2020

    Marketers are adaptable by nature. We love to experiment, optimize, discover new best practices and keep refining them. Stagnation is...

  • Woman smiling alone in a meeting room

    How to Influence the C-Suite With Thought Leadership Content

    November 9, 2020

    There’s an age-old saying in sales that goes like this: Get to power. It’s based on the idea that unless you’re working directly with...

  • Woman looking at phone outside alone

    Does Sponsored Content Work on Social Media? What the...

    October 15, 2020

    Paging through a travel magazine, you come across an article extolling the virtues of a particular Caribbean island. It’s got...