Alex Rynne

Posts by Alex Rynne

  • Woman sitting alone at a desk looking at computer and monitor

    Going Forward, Account Based Marketing Will Be Even More Powerful. Here’s Why.

    August 7, 2020

    A few years ago, Saatchi & Saatchi introduced us to the tagline, “If it’s got to be clean, it’s got to be Tide.” If ABM were a brand, it’s tagline might be, “If it’s got to be won, it’s got to be ABM.” Whether it’s advantageous for B2B marketers to use strategic practices that place empathy and personalization at the forefront is rhetorical. Of course it is....

  • woman at desk

    How to Adapt to a Reduced Marketing Budget

    August 5, 2020

    It’s hard to think of a sector where creativity and profitability collide more often than they do in marketing. This naturally can lead to a lot of valid debates regarding the merits of quantity vs. quality. The truth is, if you’re like most marketers these days and your budget is smaller than usual, facing extreme scrutiny, or both, the best way forward...

  • Woman sitting with a mug looking at a phone

    How to Create Professional Videos at Home (It’s Easier than You Think)

    July 31, 2020

    When you think B2B video, you of course think CGI. The absurdity of that statement could be considered a blessing for B2B marketers. If we were to jazz up our video content with Hollywood-level special effects, our buyers might be momentarily dazzled but it probably wouldn’t be long before fiscal responsibility concerns set in. We sell solutions to business...

  • Woman working on a couch holding her baby

    How to Create a Content Strategy for Thought Leadership

    July 27, 2020

    Research shows that B2B decision makers actually rate thought leadership as more important than marketers did, according to the 2019...

  • Turning In-person Events into Virtual Events on LinkedIn

    Here’s Your Guide to Turning In-Person Events into Virtual ...

    July 21, 2020

    We recently surveyed hundreds of marketers and asked about their greatest anticipated challenges in the coming months. The second-most...

  • Woman working alone in an office smiling at her computer

    Is Targeting More Important than Reach for Marketers?

    July 15, 2020

    Years before creating the world’s largest hedge fund, the team at Bridgewater Associates had a big decision to make. They could remain...