Alex Rynne

Posts by Alex Rynne

  • Happy female marketer looking at camera at home with laptop

    Halfway Through 2020: A Look Backward and Forward for B2B Marketing

    June 22, 2020

    You’re familiar with SMART goals, right? It’s the acronym people use to assure each goal they go after is Specific, Measurable, Attainable, Relevant, and Time-bound. SMART. Given our current situation, maybe we should all agree to swap out “Relevant” and replace it with “Revisable.” Just for 2020. Because what if revising goals is the only way to keep our...

  • What’s Trending: The End of Boring B2B

    What’s Trending: The End of Boring B2B

    January 27, 2020

    “B2B marketing doesn’t have to be boring.” For the last few years, that’s been the rallying cry for B2B innovators. We don’t have to be boring. We can be creative, empathetic, dynamic, and still be professional. Loosen that collar. Being boring isn’t the only option. This all used to be radical thinking. By now most B2B marketers have gotten the word. It’s time...

  • (According to Your Peers)

    B2B Marketers: What to Leave Behind in 2019 & What To Adopt in 2020

    January 22, 2020

    Out with the old, and in with the new. The arrival of a fresh year is a perfect time to clean house. As B2B marketers, it’s an opportunity to take a step back from the daily hustle and review our strategies to determine what’s worth keeping, what’s worth adding, and what needs to go. By simply swapping out one ineffective habit or tactic, and replacing it with...

  • Best of LinkedIn Pages 2019: Announcing the Winners!

    Best of LinkedIn Pages 2019: Announcing the Winners!

    November 21, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one...

  • 10 Ways to Make Better Use of Lead Gen Forms on LinkedIn

    10 Ways to Make Better Use of Lead Gen Forms on LinkedIn

    December 6, 2019

    What’s the biggest challenge for today’s marketers? According to HubSpot’s research, generating traffic and leads is the No. 1 answer...

  • Sample These Tasty LinkedIn Marketing Stats [Infographic]

    November 26, 2019

    What’s the best day to go to the supermarket? We all know the answer: SAMPLE DAY. While grocery shopping can sometimes be a tedious...