Alicia  Johnston

Posts by Alicia Johnston

  • Increase Engagement on LinkedIn

    3 Ways B2B Marketers Can Increase Engagement on LinkedIn

    November 15, 2019

    We don’t do business the way we used to, but a lot of B2B marketers are still taking an outdated approach to their LinkedIn company pages.  Today’s consumers want to connect with the brands they buy from. In fact, 64% of people expect brands to connect with their consumers, and they rank social media as the number one channel where that can happen. But for some...