Alison Engel

Posts by Alison Engel

  • Why We Need to Find Harmony Between Data and Creativity

    June 19, 2015

    Within the last five years, marketers have come to understand that successful campaigns are both data-driven and deliver a great story through the creative. What’s still often nebulous is whether you need equal parts of each and which one should be your guiding star. The pitfalls of a lopsided approach are easy to see. Good creative without smart targeting is...

  • Why The Art of Storytelling is All In The Mindset

    June 15, 2014

    A lot of time will be spent discussing the art and craft of storytelling on the Croisette this week. But there’s a crucial part of the science behind stories that will get far less attention than it should. Stories aren’t just written and produced in the studio and creative department; they are co-created in the minds of the audience. And for this reason, the...

  • How to Deliver Great Creative on Social Media

    June 20, 2013

    LinkedIn’s CEO Jeff Weiner took to the Debussy stage at Cannes Lions this week, with a high-profile panel focused on getting to the bottom of what makes for great creativity on social media – and where such creativity could be going next. Elyssa Gray, Director, Head of Creative and Media at Citi, and Bob Lord, Global CEO of Razorfish, both worked closely with...

  • HubSpot joins LinkedIn’s Social Media Management program...

    June 19, 2013

    LinkedIn Company Pages enable you to showcase your organization’s most important content and ideas, as well as your products and...

  • LinkedIn Research Reveals Insight Into the Mindset of Today...

    September 20, 2012

    Today we are releasing the first definitive research on the mindset of global social network users. Titled The Mindset Divide, our...