Allen Gannett

Posts by Allen Gannett

  • The Irrational Obsession with Marketing ROI

    January 3, 2018

    Editor's Note: This guest post was contributed by Allen Gannett who is the CEO of TrackMaven and author of The Creative Curve, due out in June. Your CFO stares at you. It’s the question you’ve been dreading: can you prove that your campaign drove sales? Images of extended job searches start dancing around in your head. I’m getting fired. Do I have a resume? I...