Amanda Halle

Posts by Amanda Halle

  • Why Marketing Automation Is Like a Great White Shark (Which Is a Good Thing)

    October 1, 2013

    When I tell people I’m in marketing, they immediately think of advertising. It’s only natural. Print ads, TV spots, radio commercials, online display ads, Facebook ads, and promoted Tweets are the marketing efforts that most people see. Ads are above the waterline – they are the dorsal fin of marketing. But below the waterline is where you’ll find the great...