Amber Naslund

Posts by Amber Naslund

  • Marketing ROI

    Why Effective Measurement Requires a Mature Marketing Organization

    January 10, 2019

    Marketing ROI. You can’t swing an ebook in the digital marketing world without hitting a conversation about the almighty “marketing ROI” and how critical it is that we can prove the value of what we do as marketing professionals. As the tenure of CMOs continues to languish at just 44 months, there’s increasing and constant pressure for leaders to illustrate both...