Ami Trivedi

Posts by Ami Trivedi

  • LinkedIn Marketing ROI Research

    The Long and Short of ROI: Why Measuring Quickly Poses Challenges for Digital Marketers

    October 29, 2019

    Delivering Value Marketers deliver tremendous, and often unrecognized, value to their business. Yes, you read that correctly: unrecognized. Value is a complex concept that makes it hard to measure and even harder to showcase throughout an organization. The digital age is awash in data that demonstrates the power of marketing to build brand, produce engagement,...