Amy  Cook

Posts by Amy Cook

  • 2019 Marketing Benchmarks

    The 2019 Marketing Benchmarks Cheat Sheet

    March 3, 2019

    Editor’s Note: As 2020 begins, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This guest post, which was contributed by Amy Cook, CMO at Simplus, ranked No. 3. As marketers, we should be setting goals for every campaign and then following through on measuring whether our projects met our goals. But how do we know what our...