Editor's Note: This post was contributed by Andrea Ward, Vice President of Marketing at Oracle Marketing Cloud. How can an organization offer its customers sublime experiences that trump competitors? Today’s consumers expect timely experiences customized to their specific needs and lifestyle, whether online, in the store or on social media. However, this...
Posts by Andrea Ward
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Editor's Note: This post was contributed by Andrea Ward, VP, Marketing, Oracle Marketing Cloud. No executive role has changed more significantly in recent years than that of the CMO. The introduction of new technologies, use of data and the proliferation of digital channels have forced the CMO to shift from a brand marketer to a master of both art and science....