Andrew Kaplan

Posts by Andrew Kaplan

  • How the LinkedIn Advertising Auction Works

    March 21, 2017

    You understand advertising and generally get how auctions work. But marrying the two in the digital realm—advertising and auctions—can be a little confusing. You might ask: What are you bidding on? How do you win a digital auction? What does any of this have to do with advertising? LinkedIn advertising auctions make it easy to amplify your message to people you...

  • A Refreshing Look at Marketing – And How to Win an Unfair Game

    October 4, 2016

    Editor's Note: This post is part of our Customer Blog Series— Real Moments with Marketers—where we interview leading marketers about how they got their start in this field, their biggest successes and challenges at work and in life, and what gets them up in the morning. This week’s guest on “Real Moments with Marketers” was Mohamad “Mo” Bozo, the marketing lead...

  • 5 Tips for Tracking Conversions from Your LinkedIn Ads

    September 26, 2016

    Earlier this summer, we launched conversion tracking, a native analytics tool built right into Campaign Manager that enables advertisers to measure exactly how many leads, purchases, and sign-ups they’re getting from their LinkedIn ads -- right down to the specific creatives and even the target audiences that are driving those conversions. With thousands of...

  • Mobile

    How to Drive More Conversions with a Mobile Landing Page...

    August 23, 2016

    Let's say you've created a stellar ad campaign. Your content is driving all kinds of engagement with your target audience, and you've...

  • 5 Failsafe Bidding Strategies for LinkedIn Sponsored Content

    June 13, 2016

    When good content reaches the right audience on LinkedIn, everyone wins. The content creators get a chance to make a memorable...

  • LinkedIn Sponsored Updates

    Color your LinkedIn Sponsored Updates Strategy with Bright ...

    February 2, 2016

    Your prospects are on a lengthy buying journey. It’s up to us as marketers to illuminate their path with relevant content. On average,...