Andrew Kaplan

Posts by Andrew Kaplan

  • LinkedIn Sponsored Updates

    Color your LinkedIn Sponsored Updates Strategy with Bright Insights [SlideShare]

    February 2, 2016

    Your prospects are on a lengthy buying journey. It’s up to us as marketers to illuminate their path with relevant content. On average, a prospect will consume 10 pieces of content before raising their hand to talk to a salesperson. Furthermore, 74% of buyers choose the company that was FIRST to add value as they are defining their buying vision. Clearly there is...

  • 7 Key Metrics to Track the Success of your LinkedIn Sponsored Updates

    December 1, 2015

    You’ve heard of “putting the cart before the horse”, right? In most cases, it’s a bad idea. But when applied to content marketing, this approach can work brilliantly. In fact, it’s how best-in-class marketers today begin their content marketing and native ad campaigns. On LinkedIn, they reverse engineer their campaigns first by visualizing their end goals and...

  • The Ultimate Guide to LinkedIn Sponsored Content

    The Ultimate Guide to LinkedIn Sponsored Content

    August 11, 2015

    It’s a content marketing world. Buyers read more than 10 pieces of content before making a purchase decision. As a marketer, it’s your job to make sure as much of your content as possible is among those 10 pieces. It’s also your job to make sure that your content is in front of buyers early and often in the purchase process. That’s because 74 percent of B2B...

  • What’s Ahead in Paid Media: Interview with LinkedIn Partner...

    October 23, 2014

    With over 93% of business marketers diving into content marketing, brands are turning to strategic partners to add value and...

  • Let Taylor Swift Guide Your Content Marketing

    February 28, 2014

    If Taylor Swift were a content marketer, she might write that great content begins with trouble. Your customers probably don't know...

  • Take Control of Your Story

    October 8, 2013

    I got my biggest lesson in storytelling during a visit to San Quentin State Prison in San Rafael, CA. I had walked through the prison...