Andy Goldman

Posts by Andy Goldman

  • Ask the Expert: Intel’s Jovy Gill Makes Marketing Sense Out of CES 2015

    January 15, 2015

    Last week, the Consumer Electronics Show (CES) captured the attention of some of the most innovative minds in our industry. This week, I was fortunate enough to borrow the mind of Jovy Gill, Sr. Creative Strategist, Consumer at Intel Corporation, to get her thoughts on how to make sense of all the trends and focus marketers are buzzing about after CES. Jovy is...

  • Expertise and Foresight: Agency Leaders Define Thought Leadership

    December 16, 2014

    As marketers start taking bets on the buzzwords that will characterize 2015, thought leadership is undoubtedly one that will top the list.  On the subject, we’ve recently released our Sophisticated Marketer’s Guide to Thought Leadership including interviews with many expert marketers. We thought our agency partners, as brand stewards of some of the biggest and...

  • Professional Publishing: A Game of “Head and Heart”

    April 29, 2014

    Last week we launched LinkedIn’s Certified Content Partner program, a natural next step in our continued effort to empower the world’s professionals to be more productive and successful. Our 2012 research on the mindset of people on their social networks (recently updated with a spotlight on professional content) revealed that on professional networks such as...

  • Callaway Golf Leverages LinkedIn to Engage Golfers with ...

    April 29, 2013

    The golf course is not only a place for long drives and birdie putts; business networking over 18 holes has always been an integral...