Editor's Note: This guest post was contributed by Andy Hoar, CEO of Paradigm B2B and the co-founder of B2B Next, a B2B ecommerce conference taking place September 30-October 2 at the Hilton Chicago. You are probably accustomed to seeing the letter “e” in front of the word commerce in most blog posts, articles, and virtually all websites. There was a time when...

Editor's Note: This guest post was contributed by Andy Hoar, CEO of Paradigm B2B and the co-founder of B2B Next, a B2B ecommerce conference taking place September 24-26 in Chicago. In the 1992 movie Glengarry Glen Ross, a group of salespeople fixated on a stack of leads from the marketing department that they argued would change their fortunes. They claimed...