Editor's Note: This guest post was contributed by Andy Hoar, CEO of Paradigm B2B and the co-founder of B2B Next, a B2B ecommerce conference taking place September 30-October 2 at the Hilton Chicago. You are probably accustomed to seeing the letter āeā in front of the word commerce in most blog posts, articles, and virtually all websites. There was a time when...

Posts by Andy Hoar
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- Topics:
- B2B Content Marketing
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Editor's Note: This guest post was contributed by Andy Hoar, CEO of Paradigm B2B and the co-founder of B2B Next, a B2B ecommerce conference taking place September 24-26 in Chicago. In the 1992 movie Glengarry Glen Ross, a group of salespeople fixated on a stack of leads from the marketing department that they argued would change their fortunes. They claimed...
- Topics:
- Sales and Marketing