Andy  Hoar

Posts by Andy Hoar

  • 3 Keys to Driving Effective Commerce  For B2B Marketers

    3 Keys to Driving Effective Commerce For B2B Marketers

    May 13, 2019

    Editor's Note: This guest post was contributed by Andy Hoar, CEO of Paradigm B2B and the co-founder of B2B Next, a B2B ecommerce conference taking place September 30-October 2 at the Hilton Chicago. You are probably accustomed to seeing the letter “e” in front of the word commerce in most blog posts, articles, and virtually all websites.  There was a time when...

  • B2B eCommerce

    3 Reasons Why eCommerce Matters More Than Ever for B2B Marketers

    June 11, 2018

    Editor's Note: This guest post was contributed by Andy Hoar, CEO of Paradigm B2B and the co-founder of B2B Next, a B2B ecommerce conference taking place September 24-26 in Chicago.  In the 1992 movie Glengarry Glen Ross, a group of salespeople fixated on a stack of leads from the marketing department that they argued would change their fortunes. They claimed...