Anne Marie  Boyhan

Posts by Anne Marie Boyhan

  • Customer Reach

    How Bank of Ireland Uses Employee Advocacy to Reach Out to Customers

    August 10, 2017

    At Bank of Ireland, our employees knew that social sharing was valuable, especially for sales. But there were cultural reasons for steering clear of online social activity: In the wake of Ireland’s financial crisis, employees were reticent about sharing content with outsiders. What if the information wasn’t ready to be shared? What if it damaged the bank’s brand...