Arjun Desai

Posts by Arjun Desai

  • LinkedIn Video Ad Guide: Woman looking directly at camera

    4 Tips for Better Video Ads on LinkedIn in 2021

    March 18, 2021

    There’s something special about video. Great video ads are agents of delight; they command the audience's attention with sight, sound, and motion. And on LinkedIn, your brand can use video ads to reach a huge, engaged professional audience: around 740 million members with the best mindset to do business where business is done. So, what does a great video ad...

  • LinkedIn Automated Bidding Tips

    Automated Bidding: 3 Tips to Drive More ROI for Your Campaigns in 2019

    February 10, 2019

    Last August, we introduced automated bidding for Sponsored Content - our advanced bidding tool that magically sets the bid on your behalf, helping you drive more results with better ROI and deliver your daily budget when you’re unsure what to bid. How much ROI? After enabling automated bidding, some customers have seen 20% lower CPCs and 25% lower CPL. To find...

  • People Coming Together and Combining Forces

    A Powerful Combination: Using LinkedIn Conversion Tracking + Marketing Automation

    October 11, 2018

    Marketing automation is about making life easier by adding efficiency and convenience to your team’s daily workflow. It’s no surprise that automation platforms like HubSpot and Marketo are so widely adopted. At LinkedIn Marketing Solutions, we’re also striving to make the lives of our customers easier, which is why we offer marketing automation integrations for...

  • proving roi on linkedin

    LinkedIn Conversion Tracking: What It Is, Why You Should...

    September 21, 2018

    Seeing is believing. This is a fundamental tenet that guides us at LinkedIn Marketing Solutions, and it’s why one of our core focuses...

  • Conversion Tracking and Lead Gen Forms

    Lead Gen Forms and Conversion Tracking: When to Use Each

    June 6, 2018

    For B2B marketers who lean on LinkedIn, Lead Gen Forms and Conversion Tracking are two of the most helpful and powerful features when...

  • LinkedIn B2B Marketing

    Why Should Marketers Use LinkedIn Conversion Tracking?

    April 25, 2018

    Seeing is believing. This is a fundamental tenet that guides us at LinkedIn Marketing Solutions, and it’s why one of our core focuses...