There’s something special about video. Great video ads are agents of delight; they command the audience's attention with sight, sound, and motion. And on LinkedIn, your brand can use video ads to reach a huge, engaged professional audience: around 740 million members with the best mindset to do business where business is done. So, what does a great video ad...

Posts by Arjun Desai
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- Topics:
- Video Marketing
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Automated Bidding: 3 Tips to Drive More ROI for Your Campaigns in 2019
Arjun Desai February 10, 2019
Last August, we introduced automated bidding for Sponsored Content - our advanced bidding tool that magically sets the bid on your behalf, helping you drive more results with better ROI and deliver your daily budget when you’re unsure what to bid. How much ROI? After enabling automated bidding, some customers have seen 20% lower CPCs and 25% lower CPL. To find...
- Topics:
- LinkedIn B2B Marketing
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A Powerful Combination: Using LinkedIn Conversion Tracking + Marketing Automation
Arjun Desai October 11, 2018
Marketing automation is about making life easier by adding efficiency and convenience to your team’s daily workflow. It’s no surprise that automation platforms like HubSpot and Marketo are so widely adopted. At LinkedIn Marketing Solutions, we’re also striving to make the lives of our customers easier, which is why we offer marketing automation integrations for...
- Topics:
- LinkedIn B2B Marketing
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LinkedIn Conversion Tracking: What It Is, Why You Should...
Arjun Desai September 21, 2018
Seeing is believing. This is a fundamental tenet that guides us at LinkedIn Marketing Solutions, and it’s why one of our core focuses...
- Topics:
- LinkedIn B2B Marketing
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For B2B marketers who lean on LinkedIn, Lead Gen Forms and Conversion Tracking are two of the most helpful and powerful features when...
- Topics:
- LinkedIn B2B Marketing
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Seeing is believing. This is a fundamental tenet that guides us at LinkedIn Marketing Solutions, and it’s why one of our core focuses...
- Topics:
- LinkedIn B2B Marketing