Last August, we introduced automated bidding for Sponsored Content - our advanced bidding tool that magically sets the bid on your behalf, helping you drive more results with better ROI and deliver your daily budget when you’re unsure what to bid. How much ROI? After enabling automated bidding, some customers have seen 20% lower CPCs and 25% lower CPL. To find...
Posts by Arjun Desai
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- Topics:
- LinkedIn B2B Marketing
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Marketing automation is about making life easier by adding efficiency and convenience to your team’s daily workflow. It’s no surprise that automation platforms like HubSpot and Marketo are so widely adopted. At LinkedIn Marketing Solutions, we’re also striving to make the lives of our customers easier, which is why we offer marketing automation integrations for...
- Topics:
- LinkedIn B2B Marketing
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Seeing is believing. This is a fundamental tenet that guides us at LinkedIn Marketing Solutions, and it’s why one of our core focuses is providing clear analytics and reporting around all our services. Marketers shouldn’t have to guess how well their campaigns are performing. With LinkedIn Conversion Tracking, a feature available in LinkedIn Campaign Manager,...
- Topics:
- LinkedIn B2B Marketing
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For B2B marketers who lean on LinkedIn, Lead Gen Forms and Conversion Tracking are two of the most helpful and powerful features when...
- Topics:
- LinkedIn B2B Marketing
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Seeing is believing. This is a fundamental tenet that guides us at LinkedIn Marketing Solutions, and it’s why one of our core focuses...
- Topics:
- LinkedIn B2B Marketing
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So, you’ve added an Insight Tag to your company’s homepage and set up Website Demographics to gather professional data about your...
- Topics:
- LinkedIn B2B Marketing