Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2021. It was originally published on March 18. There’s something special about video. Great video ads are agents of delight; they command the audience's attention with sight, sound, and motion. And on LinkedIn, your brand can use video ads to reach a huge, engaged...

Last August, we introduced automated bidding for Sponsored Content - our advanced bidding tool that magically sets the bid on your behalf, helping you drive more results with better ROI and deliver your daily budget when you’re unsure what to bid. How much ROI? After enabling automated bidding, some customers have seen 20% lower CPCs and 25% lower CPL. To find...

Marketing automation is about making life easier by adding efficiency and convenience to your team’s daily workflow. It’s no surprise that automation platforms like HubSpot and Marketo are so widely adopted. At LinkedIn Marketing Solutions, we’re also striving to make the lives of our customers easier, which is why we offer marketing automation integrations for...