Arjun Desai

Posts by Arjun Desai

  • LinkedIn Website Demographics

    Applying LinkedIn Audience Insights to Your Marketing Strategy

    November 7, 2017

    So, you’ve added an Insight Tag to your company’s homepage and set up Website Demographics to gather professional data about your visitors. Now what? It’s time to take this information and put it to good use. With these insights in hand, you can level up your marketing efforts in a number of different ways to produce superior campaign results and stronger ROI....

  • LinkedIn Website Demographics

    LinkedIn Website Demographics: How to Create Audiences to Track

    October 23, 2017

    Marketers can use LinkedIn to define, segment, and reach audiences at a granular level that isn’t possible with any other platform. One of your most powerful tools for doing so is Website Demographics, a new reporting tool we unveiled recently. By using Website Demographics, you’ll uncover important details about your site’s visitors, and then use those insights...

  • LinkedIn Insight Tag

    How to Unlock Value with the LinkedIn Insight Tag

    October 2, 2017

    When we ask members what they like best about using LinkedIn, one of the most common responses is that it offers a wealth of data and analytics, unparalleled by other social networks. Through these features, you can learn about the people interacting with your shares and content, which then enables you to refine your targeting and get the most out of your ad...

  • LinkedIn Website Demographics

    Explore the Power of LinkedIn Website Demographics

    September 20, 2017

    In July, we announced LinkedIn Website Demographics, our new tool that enables marketers to see what types of professionals are...