Arjun Desai

Posts by Arjun Desai

  • LinkedIn Website Demographics

    LinkedIn Website Demographics: How to Create Audiences to Track

    October 23, 2017

    Marketers can use LinkedIn to define, segment, and reach audiences at a granular level that isn’t possible with any other platform. One of your most powerful tools for doing so is Website Demographics, a new reporting tool we unveiled recently. By using Website Demographics, you’ll uncover important details about your site’s visitors, and then use those insights...

  • LinkedIn Insight Tag

    How to Unlock Value with the LinkedIn Insight Tag

    October 2, 2017

    When we ask members what they like best about using LinkedIn, one of the most common responses is that it offers a wealth of data and analytics, unparalleled by other social networks. Through these features, you can learn about the people interacting with your shares and content, which then enables you to refine your targeting and get the most out of your ad...

  • LinkedIn Website Demographics

    Explore the Power of LinkedIn Website Demographics

    September 20, 2017

    In July, we announced LinkedIn Website Demographics, our new tool that enables marketers to see what types of professionals are visiting their website. The insights can be a powerful way for you to create stronger content and campaigns for your marketing.    Website Demographics filters your website traffic by eight professional dimensions and powered by our...