Ashu Garg

Posts by Ashu Garg

  • Executive Compensation

    How to Drive Execution with Executive Compensation

    February 20, 2018

    Editor's note: This guest post was contributed by Ashu Garg, Partner at Foundation Capital. The executive compensation plan outlined below was jointly developed with Joanne Chen, Partner at Foundation Capital. I've argued that this is The Decade of the CMO, and it's important that the CMO, as an increasingly crucial executive in driving not only top-line growth...

  • The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000

    January 23, 2018

    Editor’s Note: This guest post was contributed by Ashu Garg, General Partner, Foundation Capital, and co-authored by Jason Seeba, VP-Marketing, Dynamic Signal.  Talk around what entrepreneurs need in order to succeed usually focuses on lofty abstractions like grit, or hustle, or luck, or a unique and compelling insight. But when you get down to brass tacks, the...

  • Annual Planning

    Annual Planning Is Invaluable — Here's How to Do It Right

    December 18, 2017

    Editor's Note: This guest post was contributed by Ashu Garg, General Partner, Foundation Capital. It’s that time of the year when every CEO is drawing up their annual plan for next year—or should be. Many CEOs complain about the amount of time that planning consumes, for correspondingly little value added. Many marketing and other executives complain about all...

  • Video Marketing

    Three Resolutions Every Marketer Should Make This Year

    December 21, 2016

    Editor's Note: This post was contributed by Ashu Garg, General Partner at Foundation Capital.  It’s been a whirlwind year for video...

  • The Revolution Will Not Be Televised: How Video Will Change...

    June 19, 2016

    This special B2B Beat guest post was contributed by Ashu Garg, General Partner, Foundation Capital. His previous post outlined why...

  • A Year Into the Decade of the CMO

    March 21, 2016

    Editor's Note: This guest post was contributed by Ashu Garg, General Partner at Foundation Capital. It’s been one year since we...